Dave Musgrove The InPublishing Podcast

James Evelegh talks to Dave Musgrove, content director, history, at Immediate Media, about: 
their HistoryExtra podcast hitting the twin milestones of 15 years & 150m downloadshow they're marking the milestones with a new series: '15 minutes of fame'introducing a UGC element to their podcastsdos & don'ts of creating a successful podcasthow the podcast started as a marketing channel but is now a monetisable producthow the HistoryExtra podcast team manages to deliver such prolific outputwhy the Bayeux Tapestry still resonates todaywhy they've put a paywall on the HistoryExtra websitetheir key paywall learnings to datehis thinking on incorporating a more "clubbable element" to the HistoryExtra offeringhis hopes for a possible new lease of life for the newsstand post-pandemicand much more...(This interview was recorded on 23rd June.)
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