Dave Vanslette, Co-Founder & CEO at FAIRWAYiQ joins Mike Hendrix on The Tech Caddie podcast

Dave Vanslette, Founder and CEO from FAIRWAYiQ discusses the evolution of the company and its focus on data and automation in the golf industry. They have developed hardware sensors and software solutions to optimize golf course operations and enhance the player experience. FAIRWAYiQ offers a range of products, including a handheld device, an under the seat model, a screen in the golf cart, and a pending mobile application. They are focused on reducing friction and improving efficiency in the golf industry through AI and automation. The company has a strong customer support system and aims to provide value to golf courses of all types. In this conversation, Mike and Dave discuss the importance of customer experience, the use of technology in golf course management, marketing strategies, and the future of the industry. Takeaways Data and automation are transforming the golf industry, particularly in managing equipment and optimizing operations. FAIRWAYiQ offers hardware sensors and software solutions to track equipment, improve pace of play, and enhance the player experience. Their products include a handheld device, a screen in the golf cart, and an under the seat model. FAIRWAYiQ focuses on reducing friction and improving efficiency in the golf industry through AI and automation. Customer experience is crucial in the success of a golf course. Utilizing technology can greatly improve golf course management. The golf course industry is evolving, and managers need to adapt to changes.