David Gluckman, Author of "That S*it Will Never Sell," and the creator of Baileys on building brands that sell Movers and Shakers with April Wachtel

Today's episode is an interivew with the man, the myth, the legend, David Gluckman.
David is the Author of the book “That S*it Will Never Sell,” and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands.
In the podcast today we discuss:
The story of Baileys and what he learned after presenting the brand to his clients David’s advice on advancing ideas through large organizations What large companies should do with their market research budgets …And so much more  
David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today’s conversation.
Without further ado, I hope you enjoy my conversation with David Gluckman.
 
Find David
On LinkedIn
david@tswns.net
 
Find That S*it Will Never Sell
www.thatshitwillneversell.com
Buy That S*it will Never Sell
Find Movers and Shakers:
www.moverssshakers.com
@moverssshakers
 
Find April:
On LinkedIn
www.aprilwachtel.com
 
Find Cheeky 
www.cheekycocktails.co
Enter code MOVERSANDSHAKERS at checkout for 10% off your first order
@cheekycocktails