David Meikle: Pitch Perfect The Fuel Podcast

Some incredible agency management advice from David Meikle - former Director of Ogilvy London and Head of Ogilvy Russia.
 
Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla" and “Tuning Up” which have been helping brands and agencies create greater value together, many of which he has then supported with marketing transformation, pitch management, training and workshops”
This show is an in-depth look at the key highlights of both books and offer sound advice and data to help your agency become pitcher perfect!
 Subjects include:

Agency investment models

Product development strategies

The triangle of doom

Monkey House logic

What areas CMOs need to ask for help with

New business prospecting tips

The awfulness of learned hopelessness

Selling petrol

Companies wasting effort and time with wildcard pitches

The self-propelling business model

 
All delivered in a light-hearted, but informative conversation.
Learn more about your ad choices. Visit megaphone.fm/adchoices