David Rendall - Achieving True Differentiation Conversations at The Edge

In order to succeed, businesses need to stand out.Unfortunately, true differentiation is incredibly rare. Far too often, companies fall victim to practices that do not allow them to conquer people’s hearts and minds. However, there’s a cutting-edge eight-part framework for achieving competitive separation by embracing flaws, instead of fixing them.Are you ready to take a deep dive into it?We have invited David Rendall, renowned book author and sought-after keynote speaker, to share with us th...