Day By Day: Sarah Masci on How Day Rates Created a 7-Figure Business

Sarah Masci was one of the OGs when it comes to providing Day Rates or VIP Days. She stumbled into it by accident, after a client asked her for so many edits to her webpage that Sarah became overwhelmed. She wanted to help, but couldn’t figure out how. That’s when her Eureka moment came in the form of providing a Day Rate option. She went from a life of too many clients and stress to a life of ease and sharing what she created with others.

Sarah is the CEO and founder Day Rate Mastery®, an online company that teaches creative service providers how to work less and make more with a streamlined Day Rate or VIP Day business mode. Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked her desire to create a better process. Since its inception in 2019, Day Rate Mastery® has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.

Notable moments:

12:26 – Sarah on changing the format of her business

22:46 – Sarah on expenses - from platforms to her team

26:29 – How she took 3 years to get to 7 figures

29:01 – How to overcome fears

32:43 – Shift your marketing strategies with a growing business

38:33 – On the challenges of pivoting as the market changes

41:13 – Looking to the future with lessons from the past

Connect with Sarah!

Website - https://sarahmasci.com/

Instagram - https://www.instagram.com/sarahmasci/

The Ultimate VIP Day Checklist - https://sarahmasci.com/checklist/

Mentioned on the show:

MemberVault - https://membervault.co/

AirTable - https://www.airtable.com/

ClickUp - https://clickup.com/

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