38 min

DDB’s Keith Reinhard: ‘Betty Crocker was my first pin-up girl’ Ad Age Ad Lib

In this week’s Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Worldwide, who tells us about his legendary 65-year history in advertising, including why he pointed a cannon--literally--at Leo Burnett’s offices and the inside story of the “Big Bang” merger that created Omnicom. Reinhard also discusses his admiration for Bill Bernbach, who he calls “the Picasso of the business," and tells us where he sees the ad industry going in the future.

In this week’s Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Worldwide, who tells us about his legendary 65-year history in advertising, including why he pointed a cannon--literally--at Leo Burnett’s offices and the inside story of the “Big Bang” merger that created Omnicom. Reinhard also discusses his admiration for Bill Bernbach, who he calls “the Picasso of the business," and tells us where he sees the ad industry going in the future.

38 min