61 episodes

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

Dealer Talk With Jen Suzuki Jennifer Suzuki, eDealer Solutions

    • Education
    • 4.9 • 18 Ratings

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

    S6E1: Easy Ways to Train Salespeople | Ways to engage your team!

    S6E1: Easy Ways to Train Salespeople | Ways to engage your team!

    In this episode on Dealer Talk with Jen Suzuki, I share some ways to engage your sales team to help them build selling skill sets so they will attract more appointments and sales! There are many ways to get a consistent internal approach to training and coaching. Identifying focal points is a great way to get started so I share several to help you get going! I will walk you thrugh several examples on approaching easy DIY training in your store! Find out how to get em' talking, thinking and taking action!
    When you offer consistent training and coching, you will:
    - Lower turnover
    - Be the best!
    - Win Championships!
    jennifer@edealersolution.com | edealersolutions.com | 800-625-1590
    Sponsored by LotLinx.com.

    • 20 min
    S6E2: Ways to Focus on Client Retention | 10 💸Incentives! | Don’t Sleep😴 On This!

    S6E2: Ways to Focus on Client Retention | 10 💸Incentives! | Don’t Sleep😴 On This!

    So much good stuff in here on how managers and salespeople can improve client retention. I share at least 10 ways to incentivize on the outcomes we are focused on. You know, prospecting, appointments, and sales!
    -Incentives💸
    -Hit Lists 📞
    -Notes📝
    -Inspection👀
    -Contests🥇
    jennifer@edealersoluion.com | edealersolutions.com | 800-625-1590
    Sponsored by LotLinx.com.

    • 12 min
    S6E3: Inder Dosanjh, Dealer Heavyweight and Business Leader in California

    S6E3: Inder Dosanjh, Dealer Heavyweight and Business Leader in California

    He started his career as an auto Technician. Today, he has developed an incredible leadership team. Inder Dosanjh, Dealer Principal of 18 dealerships in Northern California. He’s my long time friend and colleague who I’ve personally been motivated and inspired by for well over a decade. He had a few stores when we met and I’ve had the privilege to see what it takes to scale and become one of the powerhouses in the auto industry. 
    He opens up and shares his journey in life, hardships that shaped his future and offers leadership approaches. He even drops his take on the future of the auto industry! This is an inspiring episode!
    ✅Leadership | ✅Growth Mentality | ✅Business Culture | ✅The Future in Automotive
    jennifer@edealersolution.com | edealersolutions.com | 800-625-1590 
    Sponsored by LotLinx.com 

    • 29 min
    How To Get Your Used Car Factory Crankin' From Your Service Drive! | Alex Snyder, Auto Entrepreneur

    How To Get Your Used Car Factory Crankin' From Your Service Drive! | Alex Snyder, Auto Entrepreneur

    I look for people that raise the bar in the auto industry and bring new tech to the table to help dealers succeed. Only those that truly get after it to help dealership teams win! Everyone needs trades to fuel their used car inventory right now and I had to tell you about this innovation from FRIKINtech!  I’m always so focused on client retention with my clients and making sure sales strategies produce lifetime customers! Nothing falls short here on this goal! I wanted you to learn about this tech that cuts out human time spent on prospecting. It’s reverse engineering and it’s proven. Gain a used car. Get the Service ticket. Sell a car. Keep a client. Nuff said! Oh and you don't have to lift a finger to get customers to raise their hands and tell you they are interested in selling you their car? Huh, how?
    Alex Snyder, Co-Founder and President of FRIKINtech | alex@frikintech.com | SERVICEiQ
    Sponsored by LotLinx.com.
    jennifer@edealersolution.com | edealersolutions.com | 800-625-1590

    • 41 min
    Don’t Panic! Leverage Data and Tech to Prevent UC Inventory Loss! 💰 It’s Too Easy!

    Don’t Panic! Leverage Data and Tech to Prevent UC Inventory Loss! 💰 It’s Too Easy!

    Dealers often spend 80% of marketing spend to market only 20% of the cars in inventory! The bulk of the traffic is all too often on cars that will move anyway! Find out ways you can build campaigns to market vehicles that aren't being seen online! And find out how you can mitigate markdowns and actually increase prices to move cars! 
    Here are some key highlights with Kelly Good Stoop, Regional Director at LotLinx. kstoop@lotlinx.com
    12:00 - What TURNx can do for dealers. It’s free! Look at specific vehicle demand, asses trends and make better business decisions.
    14:45 - Control inventory marketing. Campaign examples to move vehicles at highest profit potential! Use live market data to see where demand is and market accordingly. You don’t have to drop prices! Often times, you should raise your prices!😯 Find good quality traffic for your cars in inventory! So many times, the vehicle is not being seen effectively because of the marketing. 
    20:00 - Where do you find the in market buyers🤑? What changes for dealers when they use this technology? 3rd party directory data can see on a car-by-car basis the traffic each one is getting. 
    23:00 - What does channel driven marketing mean? How does it impact marketing inventory online? And social marketing too? Machine learning only budgets to promote cars that it knows it can help move. 
    25:45 - Dealers can upload their vehicle🚗inventory🚙 into this system to obtain valuable information to see impact of marketing $ spent. Not all of your cars are being seen.
    31:00 - Discussion on using this tech to hold 3rd party vendors accountable. 💰Avoid overlapping marketing tools. Being unrestricted by channel will allow you to pinpoint the right vehicle to the right buyers at the right time! Strategic ways to market your inventory. Ensure all the tools you pay for are helping you get a ROI. 
    34:45 - BDC bangs their head against the wall because they are working poor quality traffic. You can avoid this and get them in market buyers from your own site that proves highest closing ratio.
    36:00 - VIN Strategy Report - figures out the path that will yield best results. Days on lot ✅ Look at 60+ days ✅ See $$ discounted! And how many cars were discounted! And how many of these vehicles were in demand. 😳 See which vehicles you can mark back up! 💪
    39:50 - Dealers are in control of their marketing, spend, and ROI! All of their dealer partners see progress! They identify shortcomings and develop a campaign to chip away at gaining market share. Biggest success stories!
    jennifer@edealersolution.com | edealersolutions.com | 800-625-1590 
    Sponsored by LotLinx.com 

    • 47 min
    S5E1: Cliff Banks, Industry Reporter Shares His Perspectives! | Find out how influx of $ will shape future!

    S5E1: Cliff Banks, Industry Reporter Shares His Perspectives! | Find out how influx of $ will shape future!

    We have enjoyed all of his breakthrough reporting through the years. He also sees developments early on through meeting with top executives from OEM, Dealer groups and Vendors to Start-ups who will shake it all up! He meets with the visionaries, entrepreneurs, innovators, risk-takers and the leaders who propel forward innovation, tech and future of the auto industry.
    We listen to his thoughts on a wide-variety of the most interesting topics surrounding what’s ahead as we enter 2022!
    Read his published content and find out more abut his upcoming conference for industry leaders and investors.  www.thebanksreport.com/autovate21/
    Sponsored by LotLinx.com.
    jennifer@edealersolution.com | edealersolution.com | 800-625-1590 

    • 59 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

Baby Boomer 1956 ,

Joey Mesa Neighbor

Joey Mesa’s been my neighbor now for over five years it’s great having him as a neighbor and he shows all of these traits at home and family life also Way to go Joey!

Eagles62! ,

Simply the best!

There is no one more knowledgeable about automotive digital retailing and phone skills than Jennifer Suzuki. She talks the talk and walks the walk! Amazing ability to articulate the mountain of knowledge she possesses in a way people understand and can implement.

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