Dealing with Goliath: Psychological Edge for Business Leaders Al McBride

Are you struggling to manage your team's productivity and keep up with the ever-increasing demand for work-life balance? Imagine a work environment where burnout is drastically reduced, and productivity soars—all within a four-day workweek. 

Implementing a four-day week can significantly increase revenue, reduce staff turnover, and enhance work ability. 

GUEST BIO:
Dr. Dale Whelehan is dedicated to creating a million new years of free time alongside a remarkable team of collaborators. 

As a Social Entrepreneur, Behavior Scientist, and Chief Executive Officer with a degree from Trinity College Dublin, Dr. Dale has a diverse background spanning human capital, organizational behavior, management, change, culture, workforce experience, performance consulting, representation and rights, and quality assurance. 

He leads the team at 4 Day Week Global, a not-for-profit organization committed to creating a million new years of free time. This group provides a platform for individuals passionate about advocating for the four-day workweek as a crucial part of the future of work. Under his leadership, the organization has supported international pilot studies to explore the feasibility of reduced working hours across various sectors and jurisdictions.

Recently, his team was recognized in the TIME 100 Most Influential Companies of 2023 and highlighted by Forbes as one of the most promising changes of the year. Dr. Dale and his team have discussed the advantages of a four-day workweek in leading publications, including The Atlantic, INSIDER, The New York Times, Bloomberg, Fast Company, BBC, Sky News, and the Wall Street Journal.

TOPICS EXPORED:


Dr. Dale Whelehan discusses the transformative effects of a four-day workweek, including increased revenue, fewer resignations, and enhanced productivity.It's not working four days instead of five, it's the methods to get five days work done in just four days.The shift from time-based to outcome-based productivity is crucial along with overcoming fear of change.Defining productivity is key, with a focus on moving from arbitrary metrics to outcomes-based measurements.Burnout is a significant issue across various industries, exacerbated by long hours and high turnover, impacting overall workplace culture.Only 10% of workers in Ireland and the UK are engaged; trust, autonomy, and recovery are key to fuelling intrinsic motivation.The importance of balancing work-life, with a compressed workweek allowing for increased focus, rest, and recovery.The four-day workweek enhances workplace motivation, collaboration, and individual performance, fostering trust and respect within organizations.Implementing a four-day workweek involves cultural adjustments and training to help employees manage performance and recovery during time off.RESOURCES:
4 Day Week Global Website: https://www.4dayweek.com/
Read about 4 Day Week Research & Pilot Studies: https://www.4dayweek.com/research

CONNECT WITH DR DALE WHELEHAN:
On Linkedin: https://www.linkedin.com/in/dale-whelehan/


If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

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Are you prepared for the day you exit your business? Many owners aren't, risking their hard-earned nest egg by waiting too long to plan their departure. In this eye-opening episode of the Dealing with Goliath Podcast, we dive into the critical yet often overlooked aspects of exit planning. Discover the optimal timeline for a smooth transition, common pitfalls to avoid, and actionable steps to ensure your business thrives even in your absence.
Host Al McBride welcomes Julie Keyes, a certified Exit Planning Advisor and founder of Key Strategies, who shares her extensive experience and insights on maximizing exit and transition options for business owners. Whether you're contemplating selling soon or years down the line, this episode is a must-listen. Join us and take the first step towards securing your legacy.

GUEST BIO:

Julie Keyes is a Certified Exit Planning Advisor and the founder of KeyeStrategies, specialising in exit and transition consulting, leveraging her extensive entrepreneurial experience. Understanding the challenges of ownership, she aids business owners in maximizing their exit and transition options.

Julie is deeply involved with the Exit Planning Institute, contributing as a faculty member, a Leadership Council member, and is a two-time recipient of EPI’s “Thought Leader of the Year” award.

She is a sought-after speaker, and in 2021, she released the 2nd Edition of “Poised for Exit,” a practical guide for private business owners on the business exit process, complemented by her weekly podcast available on major platforms, offering insights for business owners and advisors.

She has also developed an online course, “Business Transition Readiness: An Owner’s Guide to the Process”, focusing on educating business owners on Exit Planning. 

Julie enjoys spending quality time with her family, including her 8 children and 10 grandchildren.

TOPICS EXPLORED:


Privately held business owners face the challenge of not being prepared for exit, which can jeopardize their liquidity.10 years for family business transition, 2-3 years for non-family business sale.Business succession planning and key common mistakes to avoid.Emotional readiness is crucial for business owners transitioning out of their business.Entrepreneurs must be self-aware and courageous in their business journey, seeking proper advisors and upgrades as needed.Optimize businesses for sale with a focus on delegation and value growth.Owners should delegate tasks to make their business less dependent on them, increasing its value and appeal to potential buyers.Seeking professional advice in business can net significant financial gains, $10ks, $100,000s, even millions of dollars in the difference.RESOURCES:

Websites: https://keyestrategies.com/
https://www.poisedforexit.com/ and book link
Online Course, “Business Transition Readiness: An Owner’s Guide to the Process”
Julie's Poised for Exit Podcast: https://keyestrategies.com/podcast/

CONNECT WITH JULIE KEYES:
https://www.linkedin.com/in/juliekeyes/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Struggling to make your mark in a sea of sameness? In this espresso shot episode of "Dealing with Goliath," host Al McBride converses with Donnie Bryant, a direct response copywriter and marketing consultant who’s mastered the art of standing out. Donnie, whose strategies have powered over $120 million in sales, delves into the essence of leveraging the human attention algorithm to not just capture attention but to convert it into meaningful action. He emphasizes the critical mistake businesses make: focusing too much on themselves rather than on the unique value they bring to their customers' lives.
Donnie’s expertise in distinguishing your offering in a crowded market could be the game-changer your business needs.
Don’t let your message get lost in the noise. Tune in to discover how to showcase your unique value and truly connect with your audience. Listen now to "Dealing with Goliath" for your quick fix of profound business insights.

GUEST BIO:
Donnie Bryannt is a direct response copywriter and marketing consultant who helps his clients leverage the human attention algorithm, then convert that attention into action.
His copy has generated over $120 million dollars in sales for his clients.
Donnie believes Your marketing needs to showcase your unique value and communicate what that actually means in your customer's life in a compelling way. Otherwise you're wasting time, effort and money.
Worse than that, you won't be able to accomplish the purpose your business exists to carry out.
That's where Donnie can help.

TOPICS EXPLORED:


How his copy has generated over $120 million in sales.How to stand out from the crowd and differentiate yourself.Common mistakes people make when they are trying to improve their marketing results.The most compelling thing to do is focus on the pains, problems and fears.You have to be appealing in a way that is talking about those things that matter to your audience. "Ferrari has the opposite appeal". For many financial companies, they are really targeting men, even though 50% of the population are women with plenty of money.Take the time to think about how your audience makes a buying decision and align your messaging with that.Hack the human attention algorithm.How to get attention from the people you want to talk to.The number one insight on negotiating.Put everything in terms of understanding your core audience.When people feel understood, it is the start of trust and it buys goodwill. 
RESOURCES:

Donnie's Website and Blog: https://donnie-bryant.com/
Free Training: Hacking the Human Attention Algorithm

CONNECT WITH DONNIE:

On LinkedIn: https://www.linkedin.com/in/donniebryantjr/



If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Are you tired of the constant pressure of short-term objectives overshadowing your core values? Marcus Cauchi delves deep into the pitfalls of traditional sales and marketing practices that result in poor conversion rates, wasted resources, and fleeting customer relationships. 

Discover the importance of understanding your customer's journey, the need for simplicity in technology, and the concept of the "anti-ICP." Marcus doesn't just identify the problems; he offers a new perspective on business development, focusing on genuine relationship-building and consistently delivering value.

From broader economic challenges to the power of human-AI partnerships, this episode is packed with insights that challenge conventional thinking. Are you ready to pivot from a transactional mindset to one that prioritizes long-term value and relationships? 
GUEST BIO:
Marcus Cauchi has 35 years of failure, scar tissue and bad decisions in sales, in management and in business, under his belt. He’s served across over 500 market segments. He can be found running a series of (usually) non-fatal experiments, deliberately finding ways to do more with less, to remove unhelpful friction, to free up time for higher value activities. He asks challenging questions that make you reassess your status quo, that help you find a better path to your intended outcomes.
He is co-author of Making Channel Sales Work. He’s married with 3 daughters, is a Prolific LinkedIn content producer. He is founder of Sales: a Force for Good and The Red Thread Ecosystem

TOPICS EXPLORED:
 - Values vs. Short-Term Objectives: How to find balance in achieving your goals without selling out.
- Stepping into Your Customer’s Shoes: The power of understanding the customer's journey and why it’s not about you.
- Mistakes & Mindfulness:** The importance of slowing down, reflecting, and seeking external perspectives in sales.
- Tech Troubles: Why simplicity in technology can be a game-changer for sales efficiency.
- Identifying Task Value: Distinguishing between $10 tasks and $10,000 tasks for strategic focus.
- Redefining the Ideal Customer: Going beyond the usual customer profile to understand the "anti-ICP".
- The Broken Cycle of Traditional Marketing: How inefficient practices hurt sales and the push for a new customer-centric approach.
- Building Trust in Sales: Why transactions aren’t the be-all and end-all and the potential of joint ventures and affiliates.
- Marcus's Economic Insights: The significance of systems thinking, global challenges, and the move towards a resilient, circular economy.
- Deep Dives with AI: Marcus's collaborative program on harnessing AI for better conversations, questions, and understanding customer psychology.

RESOURCES:
Marcus Cauchi Resources: https://www.laughs-last.com/recommendations/
On Soundcloud: Jobs to Be Done Podcast, JTBD, Mattress Interview Episode 
Jobs To Be Done Podcast Homepage: https://jobstobedone.org/topics/radio/
The Inquisitor Podcast with Marcus Cauchi: https://www.laughs-last.com/theinquisitor/

CONNECT WITH MARCUS CAUCHI:
On LinkedIn: https://www.linkedin.com/in/marcuscauchi/



If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Sasha Garcia is on a mission to guide tech entrepreneurs in starting, scaling, and selling their businesses successfully. In this insightful episode, Sasha shares valuable strategies to overcome common challenges and achieve rapid business growth.

Discover the power of decisive action in overcoming fear and propelling your business forward. Sasha emphasizes the role of responsibility as a catalyst for personal and professional development. Taking on more significant responsibilities can motivate you to actualize your vision and support your entrepreneurial goals.

Struggling with confidence issues or procrastination? Sasha provides practical exercises to boost your self-assurance and address procrastination head-on. Regain control, eliminate self-doubt, and stay focused on your path to success.

Entrepreneurship demands mental clarity and unwavering focus. Sasha highlights the transformative impact of meditation and self-coaching in achieving and preserving mental clarity, essential qualities for navigating the uncertain terrain of entrepreneurship.

GUEST BIO:
Sasha Garcia is a Founder of The CEO University. She has more than 12 years of entrepreneur experience in the tech industry, including in Board Advisor, and Mentoring roles, which lead her to found The CEO University, the 1st business school that's run by tech founders, where she helps entrepreneurs start, scale and sell their businesses.

TOPICS EXPLORED:


Discover the importance of taking decisive actions to overcome fear and drive rapid business growth.Learn how shouldering greater responsibilities can act as a powerful catalyst for personal and professional development.Explore practical exercises to boost self-assurance and effectively combat procrastination.Uncover the transformative benefits of meditation and self-coaching in maintaining mental clarity and focus.Gain insights into the common hurdles faced by entrepreneurs and effective strategies to surmount them.Understand why authenticity is key in choosing business endeavours that align with your passions and long-term vision.Explore the significance of data collection and analysis in refining business strategies and achieving entrepreneurial success.RESOURCES:
Amazon UK Kindle Book: Byron Katie, Loving What Is: Four Questions That Can Change Your Life
Amazon US Kindle Book: Byron Katie, Loving What Is: Four Questions That Can Change Your Life

CONNECT WITH SASHA GARCIA:
On LinkedIn: https://www.linkedin.com/in/sasha-garcia-theceo/


If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Join Lloyed Lobo, co-founder of boasts.ai and author of "From Grassroots to Greatness," as we uncover the essence of community over cutting-edge technology and we see how a company can triumph by focusing on its dedicated followers.

We dissect the layers of audience, community, and movement, while examining how AI can strengthen, not sever, human ties.

Gain insights on startup evolution and the CAMPER framework. Lloyed's personal tale emphasizes achievements beyond material gains. 

GUEST BIO:

Lloyed Lobo, a Gulf War refugee, co-founded Boast.Al, achieving eight-figure revenue through a Community-Led Growth model. He also launched Traction, aiding over 100k innovators. His book, ‘From Grassroots To Greatness,’ provides strategies on brand building and topped Amazon's startup charts. Featured in Fox Business and Techcrunch, he's a sought-after speaker at events like SaaStr.

TOPICS EXPLORED:


The enduring role of community in company longevity and impact.Harley Davidson's example of community-centric approach as a lifeline in the face of bankruptcy.The evolution of companies alongside technological shifts: from internet to AI.How community elevates a product beyond mere commodity status.The progression of iconic brands: Audience ➔ Community ➔ Movement ➔ Cult/Religion.Leveraging AI to enhance, not replace, human community-building.Human-to-human engagement's superior influence compared to brand-to-human interactions.Lloyed Lobo's personal experiences: Gulf War, summers in Mumbai slums, and the significance of community.The challenges and triumphs of nurturing the startup ecosystem: from modest meetups to impactful media engagements.The CAMPER Framework's essence in fostering happy, engaged communities.RESOURCES:
On Amazon.com Kindle: From Grassroots to Greatness by Lloyed Lobo
On Amazon.co.uk Kindle: From Grassroots to Greatness by Lloyed Lobo
Lloyed's Webiste: https://www.lloyedlobo.com/
For the Book: https://fromgrassrootstogreatness.com/
Boast.AI: https://boast.ai/
Traction: "is a global community of more than 100k entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences".
🌐 Website: http://www.tractionconf.io
📺 YouTube: https://www.youtube.com/c/TractionConf
🎙️Spotify: https://spoti.fi/3grEwKb
🎙️Apple: https://apple.co/3J7k8Kz
🎙️Google: https://bit.ly/3rww8PE
 
CONNECT WITH LLOYED LOBO:
On LinkedIn: https://www.linkedin.com/in/lloyedlobo/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.