Dear Art Producer Heather Elder

In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore.
In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
 
More about our guest:
Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/ 
 
 
More about your host:
Heather Elder’s Bio
Heather Elder’s Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook
 

In this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand your vision and tap into the energy and appetite for change in the culture, this podcast is a must-listen!



In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
 
More about our guest:
Find Liz on LinkedIn: https://www.linkedin.com/in/lizaviles/ 
 
 
More about your host:
Heather Elder’s Bio
Heather Elder’s Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook
 

Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry. 
 
In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
 
More about our guest:
Find Erika on LinkedIn: https://www.linkedin.com/in/erikahenke/ 
 
 
More about your host:
Heather Elder’s Bio
Heather Elder’s Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook
 

Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff’s world and cover topics such as social media, finding your voice, and being ambitiously creative. 



In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
 
More about our guest:
Find Cliff on LinkedIn: https://www.linkedin.com/in/cliffl/
 
 
More about your host:
Heather Elder’s Bio
Heather Elder’s Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook
 

Welcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers. 



In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
 
More about our guest:
Find Kim on LinkedIn: https://www.linkedin.com/in/kimberly-stoerker-4621129/ 
 
 
More about your host:
Heather Elder’s Bio
Heather Elder’s Blog
Heather Elder on Instagram
Heather Elder on Twitter
Heather Elder on LinkedIn
Heather Elder on Facebook
 

Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer’s attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects. 

 
In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
 
More about our guest:
Find Karen on LinkedIn: https://www.linkedin.com/in/karen-blatchford-baa2642/ 
 
More about your host:
Heather Elder’s Bio: https://www.heatherelder.com/CONNECT-&-RESOURCES/thumbs  
Heather Elder’s Blog: https://notesfromarepsjournal.com/  
Heather Elder on Instagram:  @heatherelderrepresents  https://www.instagram.com/heatherelderrepresents/?hl=en 
Heather Elder on Twitter: @heathereldersf https://mobile.twitter.com/heathereldersf
Heather Elder on LinkedIn: https://ca.linkedin.com/company/heather-elder-represents 
Heather Elder on Facebook: https://m.facebook.com/HeatherElderRepresents