Dear Entrepreneurs - E04 Dear Entrepreneurs

It's Episode 4 of Dear Entrepreneurs, and we've got something great waiting for you all! In this 45-minutes episode, Olamide and Chidi spoke on the importance of having a "why" behind everything we do, including a why behind our business(es) as entrepreneurs. Even the "Dear Entrepreneurs" podcast has a why, and which is "to talk about our experiences as entrepreneurs, the good and the bad, in order to encourage other entrepreneurs going through tough times."

There are over "a million and one" businesses you can set up, so why did you choose to set up your current business and not one of the other one million businesses? Your "why" will be the driving force for you as an entrepreneur when everything is going wrong, and nothing is working out as planned. Also, your "why" will help your potential customers understand that there is a human factor behind your business and that it isn't just a moneymaker for you. Your "why" makes your business stand forward from your competition, and get your customers to believe that you have their best interest at heart.