35 episodes
Death to the Corporate Video Guy Bauer, Hope Morley
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- Business
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5.0 • 9 Ratings
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Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer and Hope Morley of Umault, a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales.
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How to use video throughout the B2B customer journey
Tailoring your video content to each stage of the customer journey allows you to support your prospects where they are, and to maintain control of your narrative.
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Our silver bullet for getting executives on board with bold creative
Many marketers and agencies can come up with amazing ideas, but then can’t get the boss on board.
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The secret ingredient for great creative work
The only way to get the best work out of your agency is for you to trust them and for them to trust you back.
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What B2B marketers should learn from TV commercials
TV commercials are considered firmly in the realm of B2C, but there’s a lot that B2B marketers can learn from the best practices honed by TV advertisers over the past decades.
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8 tips for distributing your B2B video
Producing a B2B marketing video is only step one. Step two is a video distribution plan.
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How details can ruin your ads
Adding a lot of information and details to your ad may seem like a smart thing to do but odds are you're distracting from your core message.