50 min

Decoding Product-Led Growth and Retention for Consumer Brands Growth Maestros

    • Marketing

In this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps. 

We also discuss:


growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges
resolving omnichannel retention challenges from the product perspective through use cases from e-commerce
the core elements of product-led growth when applied to consumer brands
how to breed collaboration between product and marketing functions
how to scale your app from a product-led growth perspective and the role of engagement platforms

 You can find Vivek on LinkedIn and Rajarshi on LinkedIn and Twitter.

In this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps. 

We also discuss:


growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges
resolving omnichannel retention challenges from the product perspective through use cases from e-commerce
the core elements of product-led growth when applied to consumer brands
how to breed collaboration between product and marketing functions
how to scale your app from a product-led growth perspective and the role of engagement platforms

 You can find Vivek on LinkedIn and Rajarshi on LinkedIn and Twitter.

50 min