Decoding The Dry Beer Movement: Launching An N/A Brand Around The Consumer U.S. of N/A: Non-Alcoholic Beer

In this episode we sit down with Momentum Brewery and ProofNoMore’s co-owner Lars Dahlhaus to better understand the non-alcoholic beer category, where it may be headed, and how he’s working to build a brand around the ‘why’ and ‘where’ consumers are drinking the product. As the category continues to mature, understanding these motivations will be critical to finding success, and creating more brands for N/A drinkers to enjoy. Lars' many beverage experiences include bringing the Rothaus Beers ...