On this episode, Shane Barker and Greg Poirier discuss why brands should strive to get the right product-market fit. Greg draws on his experiences to depict how having the right product-market fit helps companies get a strong foothold in the market.
Greg also explains how product-market fit can be a curse and a blessing for SaaS startups.
Tune in to the episode here: https://shanebarker.com/podcast/decoding-the-product-market-fit-with-greg-poirier/
Here’s a guide to help you find the right audience for your business: https://shanebarker.com/blog/audience-motivation-content-marketing/