Deconstructed by the Grand Valley Construction Association

Grand Valley Construction Association
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Deconstructed is the podcast of the Grand Valley Construction Association. Host Jeff MacIntyre talks with industry leaders to break down the issues affecting our business so we can understand them better and move towards building a stronger construction industry here at home and across Canada.

  1. 09/08/2025

    From Barriers to Building Better: Building Equitable Trades with Dr. Eden Hennessey

    How do we build a more equitable future in the skilled trades? On this episode of Deconstructed, host Jeff MacIntyre sits down with Dr. Eden Hennessey, Research and Programs Director at the Laurier Centre for Women in Science, to talk about her photo research exhibit Building Equitable Trades. From the systemic barriers women and gender-diverse people face, to the urgent labour shortages ahead, Dr. Hennessey shares why time alone won’t fix representation in the trades — and how policy, mentorship, and cultural change can. With stories of resilience, allyship, and a call for more data, this conversation is both a reality check and a roadmap for building a stronger, more inclusive industry. You're invited to share your thoughts in the Perception of Experiences in the Trades survey.

    48 min

  2. 08/25/2025

    From Waste to Resource: Rethinking Construction with Carly Connor and Green Salvage Materials

    What if the future of construction wasn’t just about building, but about reusing, repurposing, and reimagining what we already have? In this episode of Deconstructed, host Jeff MacIntyre sits down with Carly Connor, founder and CEO of Green Salvage Materials, to explore how the industry can move from a waste-heavy model to a truly circular economy. From heritage brick to surplus windows, Carly shares how her team is creating systems of trust and marketplaces that connect what contractors, designers, and municipalities throw away with those who need it most. With landfill space running out and construction costs on the rise, her vision offers not only an environmental solution, but also an economic one. If you’ve ever wondered how construction waste could become construction’s greatest untapped resource, this conversation will open your eyes to the possibilities.

    50 min

  3. 07/21/2025

    AutoCate: Helping Women Car Owners Drive with Confidence

    In this episode of GVCA Deconstructed, host Mandy Bujold chats with Stefanie Bruinsma and Emily Pyke, co‑founders of AutoCate, about their mission to help women feel confident in the garage and behind the wheel. They share how AutoCate’s hands‑on workshops teach practical skills—like changing a spare tire, boosting a battery, and reading your owner’s manual—while tackling the “pink tax” and breaking down stereotypes in the trades. You’ll hear how their work is inspiring new confidence, building community, and showing that everyone belongs in the shop. 00:00 – Stefanie’s journey into the trades04:15 – From shop class to engineering06:45 – The inspiration behind AutoCate08:03 – Workshops: spare tires, batteries, and more10:15 – Hands‑on learning builds confidence11:30 – Tackling the “pink tax”13:30 – Stories from participants21:23 – Emily’s perspective and Women of the Year award24:54 – On‑call advice for car owners26:21 – What better looks like in the industry

    45 min

  4. 03/12/2025

    A Community of Caring: Habitat for Humanity and the Future of Affordable Housing

    In this episode of Deconstructed, host Jeff MacIntyre sits down with Phil Mills, CEO of Habitat for Humanity Waterloo Region, to explore the challenges and opportunities in affordable housing, the role of Build Now, and what the future of community building looks like in Waterloo Region. Phil shares his unconventional career path, the evolving housing crisis and how BuildNow—a collaborative effort to streamline housing development—is working with municipalities to create thousands of attainable homes. He also discusses the 25-acre housing development in Waterloo and how the project is designed not just to house people but to build a thriving, connected community. [01:00] – Phil shares his career journey, from recreation and public health to leading Habitat WR. [03:07] – How Phil’s upbringing shaped his passion for community building. [04:50] – The evolving challenges in affordable housing—rising costs, increased demand, and funding struggles. [07:12] – Housing demand isn’t just growing—it’s changing. Why affordability impacts more people than ever before. [10:32] – The impact of Habitat’s Kehl Street project and how it’s transforming lives. [15:10] – The reality of homeownership today: skyrocketing costs, shifting expectations, and new housing models. [20:48] – How the BuildNow concept started—bold ideas, collaboration, and breaking down barriers. [24:14] – Habitat’s role in BuildNow and why trust is key to making it work. [28:09] – How Build Now Kitchener became the first proof-of-concept project. [32:41] – The Waterloo BuildNow project: A 25-acre site set to become a thriving, mixed-use urban village. [35:33] – Who will live in these communities? Workforce housing, families, and attainable homeownership. [38:56] – Why this isn’t just about affordability—it’s about designing a community where people want to live. [42:02] – Looking ahead: How we’ll measure success and ensure affordability lasts for generations.

    45 min

  5. 02/18/2025

    Making Construction More Inclusive: The Push for Better Workplace Hygiene

    The construction industry is evolving, and with it comes a shift in workplace standards—especially when it comes to hygiene and accessibility. While hard hats and safety boots are non-negotiable, a new conversation is emerging about what it takes to create an inclusive, supportive work environment. That’s why the latest episode ofGVCA deConstructed is worth tuning into. Hosts Jeff MacIntyre and Mandy Bujold sat down with Krista Plewes, Head of Marketing atCitron Hygiene, to discuss an often-overlooked aspect of workplace safety—washroom accessibility and hygiene solutions. With new federal and provincial regulations requiring better access to menstrual products and cleaner facilities, this conversation isn’t just about compliance—it’s about creating a workplace that supports everyone.

    38 min

  6. 02/11/2025

    Rethinking Workforce Transportation: How Hop In is Solving a Major Industry Challenge

    For construction leaders, projects depend on getting the right people to the right place at the right time. But what happens when skilled workers can’t reliably get to job sites?  Transportation has long been an overlooked barrier to hiring and retaining talent, especially for companies located outside of major transit hubs. EnterHop In Technologies, a workforce transportation solution designed to bridge the gap between workers and the job sites that need them most. On the latest episode ofGVCA deConstructed, host Jeff MacIntyre spoke with Erich Ko, co-founder and CEO of Hop In, to explore how transportation challenges are impacting workforce development—and how data-driven solutions can change the game for employers.

    30 min

  7. 01/23/2025

    Partnering for Progress: How Primary People Group Supports Construction

    In this episode of Deconstructed, Mandy Bujold welcomes Jacinta Grootjen, Principal Consultant at Primary People Group, to explore how HR strategy and intentional leadership can help construction businesses thrive. Jacinta shares her journey into construction through her work with a developer where she built an HR department from the ground up. She explains how her firm supports businesses by providing fractional HR services, streamlining processes, and helping leaders navigate transitions, from next-gen ownership to scaling operations. The conversation highlights common challenges construction companies face, such as maintaining quality during growth and preserving the “secret sauce” that makes them unique. Jacinta emphasizes the importance of focusing on people, processes, and tools to drive sustainable growth and innovation. She also addresses misconceptions about working with consultants, emphasizing the partnership model her firm employs, where solutions are co-created with business owners. Jacinta’s passion for building better communities shines through as she explains how fostering a positive internal culture leads to better outcomes for the industry as a whole. Whether you’re a next-gen leader stepping into big shoes or an owner looking to exit gracefully, this episode offers practical insights and inspiration for navigating change while keeping your company’s values intact. Learn more about Primary People Group at primarypeoplegroup.com. 0:55 - 3:38: Jacinta’s background in HR, her journey into construction, and how she developed a passion for the industry. 3:39 - 6:03: The role of construction professionals in building communities and the challenges companies face as they grow. 6:04 - 11:08: Profiles of companies Jacinta works with, from next-gen leaders to owners looking to exit their businesses. 11:09 - 14:28: Signs that business owners need help, such as excessive time spent on operations or quality issues. 14:29 - 16:16: Commonalities among businesses Jacinta supports: gaps in people, processes, and tools. 16:17 - 20:48: Challenges faced by next-gen leaders stepping into established businesses and preserving the "secret sauce." 20:49 - 24:31: The emotional journey of leaders navigating change, and how Jacinta partners with them to reimagine their businesses. 24:32 - 29:58: Jacinta’s role as a partner and guide for business owners during transformational changes and challenging situations. 29:59 - 36:06: Misconceptions about bringing in a consultant, including fears of losing control or becoming overly reliant. 36:07 - 38:53: What "better" looks like for the construction industry: focusing on people and internal culture.

    40 min

  8. 01/16/2025

    Engineering with Purpose: Adam Palmer on leading change at co-elevate

    In this episode of Deconstructed, host Jeff MacIntyre sits down with Adam Palmer, Principal at co-elevate, to explore how collaboration, sustainability, and innovation are reshaping the construction and engineering industries. Adam shares the story behind co-elevate’s unique name and ethos, emphasizing their commitment to breaking down hierarchies and fostering a culture of humility and knowledge-sharing. With expertise spanning projects in long-term care, Arctic construction, and beyond, Adam highlights the purpose-driven approach that fuels the company’s success. The conversation delves into the challenges and opportunities in sustainable building, including the potential of mass timber construction and the need for municipalities and developers to adopt high-performance building standards. Adam also reflects on co-elevate’s collaborative team model, which prioritizes redundancy and work-life balance to ensure seamless project execution and employee satisfaction. From designing for the unique challenges of the Arctic to reimagining how the industry embraces technology, this episode offers insights into how co-elevate is pushing boundaries to build better communities. Whether you’re an industry professional or just curious about the future of construction, this episode will leave you inspired to think differently about design, collaboration, and sustainability.

    38 min
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About

Deconstructed is the podcast of the Grand Valley Construction Association. Host Jeff MacIntyre talks with industry leaders to break down the issues affecting our business so we can understand them better and move towards building a stronger construction industry here at home and across Canada.

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