Deconstructing Data BDEX

In this episode of the Deconstructing Data podcast, we hosted Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence. As a Forbes 30 Under 30 honoree, Rocco brought a wealth of digital marketing expertise to the conversation around leveraging first party data, AI, and consumer behavior tactics.

Some key takeaways:

- Companies must better utilize their own customer data for personalized experiences.

- AI and machine learning are revolutionizing data analysis and decision making.

- Understanding consumer behavior means thinking like a customer and providing value, not just constant sales pitches.

This week we are featuring Nick Stoltz Chief Strategy Officer at Measured.

Nick brings a wealth of experience as a growth hacker, creating success for companies, teams, and technology products through strategic vision, marketing, operations, product commercialization, and business development. He has been instrumental in driving revenue and implementing systems and processes that enhance customer success and bottom-line growth. His expertise spans the marketing ecosystem, including technology, analytics, campaign planning, and audience activation for both traditional and digital channels.

Nick's journey includes pivotal roles at MarketShare, where he contributed to its growth from a small team to over 400 employees, leading to a $450M acquisition by Neustar.

Following MarketShare, he served as the COO of North America for Blackwood Seven, managing media, AI analytics, and various managed services.

Nick is currently the Chief Strategy Officer of Measured.



Topics include:


Beyond Common Attribution: Why Incrementality Testing Leads the Way
Decoding Sales Drivers: Unveiling Truths with Marketing Mix Modeling
Social Media Spending: Unmasking Over-Reporting and Maximizing ROI-Tech Stack

This week we welcomed guest Jamie Thomas, CEO and co-founder of Cognito Forms.

Jamie explained how he started out studying aerospace engineering but found his passion was in software development and web consulting. He and his co-founder noticed a common need among their clients for customizable software solutions and that inspired them to create Cognito Forms.

Their goal is to empower non-technical people to build their own tailored forms and workflows to manage data more efficiently.

Conversation TOPICS


AI Boost: Streamlining Marketers' Workflows


Effective Data Management Strategies


Data Collection Tools


Tech Stack

Get ready for a creative conversation about data-driven strategies for brands and advertising!!

We're thrilled to welcome advertising expert Kylie Kullack, Head of Client Engagement at Struck to the show.

With nearly 30 years of experience helping companies refine their brands, Struck takes a thoughtful, research-based approach to driving business results.

Kylie shared fascinating insights from her career trajectory, from working in media in New York to leading client initiatives for Struck. She detailed their four phase process consisting of diagnostics, tactical execution, testing, and planning that enables data-driven decision making.

A few key takeaways from the discussion include:

- The importance of aligning branding with overarching business goals

- Optimizing creatives based on engagement metrics and usability testing

- Distinguishing brand building from sales activation and setting realistic timelines

- Adapting marketing campaigns based on external events and crises

With tangible examples and an insider's perspective, Kylie provides a masterclass in strategic branding and marketing.

For entrepreneurs and executives looking to differentiate their brands, this episode is one not to miss. Tune in to hear Kylie's thoughts on driving measurable impact through research-backed strategies.

Get ready to dive deep into the data-driven strategies behind marketing success with Narine Galstian, CMO of SADA, An Insight company.



We'll discuss how organizations can leverage data analytics to shape their core values and transform their marketing.



Discussion topics include:


Data-Driven Core Values: Marketing Organization


AI: Impacts on Creative Process


Performance Indicators: Tracking Success of Marketing


Tech Stack

Join us for an insightful discussion with our guest, Chris Daly, Founder of I Want That! Chris is a wealth of knowledge when it comes to retail merchandizing, pricing and marketing.

We'll explore the world of consumer behavior and what motivates people to buy at different price levels and the importance of discounting the right way to maintain your profit margin.

Tune in for tactical tips you can test on your retail initiatives right away.

Conversation topics include:


Consumer Behavior and E-commerce


Let the Consumer Decide


Rethinking Discounting


Tech Stack