Deconstructing Data

BDEX
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

  1. MAR 16

    How Data and Delivery Are Reshaping Retail

    Customer expectations for next-day and same-day delivery continue to rise, while brands face growing pressure to deliver seamless, personalized experiences across every channel. Behind both of these trends lies the same challenge: strong operational systems and high-quality data. On this episode of Deconstructing Data, Jessie and David are joined by Martin Balaam, CEO and Co-Founder of Pimberly, and Keith Gorney, Head of Global Supply Chain Services at Pivotree, to explore how supply chain innovation and product data strategy are shaping the future of retail and e-commerce. Martin brings deep expertise in product information management and digital asset systems that power accurate product data across digital commerce channels. Keith contributes more than two decades of experience leading large-scale supply chain transformation and omni-channel fulfillment strategies for global retailers. Together, they’ll unpack how faster delivery models, stronger product data foundations, and smarter retail infrastructure are transforming both customer experience and operational performance. Topics include: 1. Fast Delivery Models: Transforming Supply Chain Operations 2. Product Data Foundations: Powering Effective Advertising 3. Next-Day Delivery: Shaping Retail Expectations 4. Product Data Quality: Enabling Personalized Customer Experiences From fulfillment networks to product data ecosystems, this conversation explores how retailers can combine operational speed with data accuracy to compete in today’s increasingly demanding market.

    45 min

  2. MAR 16

    Preparing Enterprise Data for the AI Era

    AI promises instant answers. Most organizations are still stuck on a more fundamental problem: their data isn't ready for it. Information is scattered across systems, locked inside dashboards, or sitting in databases that only a handful of people know how to query. The gap isn't really about access, it's about making data usable by the people who need it, not just the ones who can extract it. In this episode of Deconstructing Data, Jessie Lizak and David Finkelstein sit down with Connor Folley, Co-Founder and CEO of Alkemi.ai, to dig into how organizations can close that gap. Connor built Alkemi.ai to let companies securely connect their databases and query them through natural conversation, directly through Alkemi's interface or inside tools like Slack. No waiting on reports, no wrestling with SQL. Just questions, answered in seconds. The conversation covers: 1. Making Existing Data Usable for AI 2. Secure Self-Serve Data Access for Organizations 3. The Role of Data Analysts in the AI Era 4. Tech Stack From getting enterprise data AI-ready to navigating the tension between accessibility and security, this episode gets into how companies can stop leaving value buried in their own systems and start turning it into faster, smarter decisions.

    41 min

  3. FEB 27

    Driving Product Success with Unified Data Systems

    When product data breaks down, so does the business. Disconnected tools. Siloed teams. Inaccurate data. These are just a few of the reasons product launches miss the mark, before they even hit the market. On this episode of Deconstructing Data, David Finkelstein & Jessie Lizak are joined by Tom Shoemaker, VP of Product Marketing at Propel Software, to explore how a unified product data strategy fuels smarter decisions, stronger collaboration, and faster time to revenue. We’ll cover: 1. Product Commercialization Success: Accurate Data Matters 2. Enterprise Collaboration Through Product Data 3. Bridging the Product Data Gap: Design to Marketing 4. Tech Stack Tom brings deep experience leading product marketing, sales, and R&D teams, and he knows what it takes to connect the dots between engineering, marketing, and market success. If your teams build great products but struggle to launch them with impact, don’t miss this one.

    43 min

  4. FEB 20

    Super Bowl Advertising Through the Lens of Data

    The Super Bowl is more than a game. It is one of the largest cultural stages in the world for brands. Every ad carries signals about representation, values, and identity. The question is not just who made the best commercial. It is what those messages reveal about culture, audiences, and the brands behind them. On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Latha Sarathy, CEO & Founder of SALIENT HQ & Chief Research Officer at Videotape.ai, a research leader with more than 30 years of experience across media, market insights, and multicultural audience measurement. Latha has led research teams at organizations including Telemundo, CBS, Univision, and The Walt Disney Company, and now advises brands through a purpose-driven, data-led approach that blends human intelligence with advanced analytics. In this conversation, we explore: 1. Gender Representation in Super Bowl Ads 2. Audience Values and Brand Alignment 3. Measuring Cultural Impact Through Data 4. Tech Stack From understanding how representation shapes perception to examining how brands align with shifting audience values, this episode breaks down how cultural impact can be measured, interpreted, and acted on using rigorous research and data strategy. For leaders looking to connect brand storytelling with audience insight, this discussion offers a data-driven perspective on one of advertising’s biggest stages.

    36 min

  5. FEB 6

    The Data Lies You’re Living and the AI Secrets That Will Blow Them Up

    Data has never been more available, or more misunderstood. Neil Sahota, CEO of ASCILabs and United Nations AI Advisor, joins Deconstructing Data to uncover the uncomfortable truths most businesses are missing about their data. With decades of experience guiding Fortune 500 companies, global institutions, and emerging tech leaders, Neil breaks down the real risks hiding in your analytics and the strategic opportunities AI is unlocking. From synthetic data and IP protection to the fast decay of relevance in today’s data sets, this episode is packed with insights for leaders navigating the intersection of data, AI, and innovation. In this episode, we explore: 1. The Dark Data Economy: How 90% of Your Data Works Against You 2. Synthetic Data as the New IP Warzone 3. The Data Half-Life Problem 4. Tech Stack Whether you're leading digital transformation or rethinking your AI strategy, this is the kind of conversation that reframes how you see the future of data.

    44 min

  6. FEB 6

    AI in the Classroom: Preparing Students for the Future of Work

    Kat Wifvat, PhD CEO of Nuubi and a Data Science professor, joins Deconstructing Data to explore how AI is reshaping education and preparing students for the future of work. In this conversation, Kathryn brings an academic and operator perspective to the role of AI in learning. She shares how educational institutions can move beyond experimentation and start treating AI as a true pipeline for workforce readiness. From the rise of agentic AI tutors to the responsible use of anonymized learning data, this episode focuses on how data and AI can improve outcomes for students while maintaining trust, privacy, and rigor. Topics we’ll cover include: 1. AI in Education as a Pipeline 2. Agentic AI Tutors 3. Anonymized Learning Data Enrichment 4. Tech Stack This episode is for educators, data leaders, and operators who want to understand how AI-driven learning models are evolving, what’s actually working today, and how education systems can responsibly scale AI to support both students and institutions.

    40 min

  7. JAN 30

    Mastering Marketing Analytics Across Social, Search, and Web

    Most marketers have access to more data than ever, yet still struggle to make sense of it. From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them. On this episode of Deconstructing Data, we’re joined by Cynthia (Clements) Krantz, MAJ, Founder and President of Mezzo Creative LLC, to explore how brands can connect data across platforms, create meaningful insights, and build smarter campaigns. We’ll also break down how to align your tech stack to support a streamlined analytics strategy, without overcomplicating your process. Topics include: 1. Social Analytics 2. Google Analytics 3. Website Data 4. Tech Stack This conversation is for anyone ready to stop chasing vanity metrics and start building clarity into their marketing decisions.

    41 min

  8. JAN 16

    Rethinking Paid Media for Smarter Buying

    This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising. From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all. With deep expertise in ad tracking and attribution, he joins us to explore why the paid media playbook hasn’t changed much in 100 years, and what needs to happen next. We’ll dig into: 1. The Value of Data in Digital Media Buying 2. Making Media Buying Decisions Without Perfect Data 3. Why Paid Ads Data Hasn't Evolved 4. Tech Stack If you’ve ever questioned whether your media spend is really working, or want smarter ways to make decisions without perfect data, you won’t want to miss this conversation.

    41 min
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About

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Information

  • Creator
    BDEX
  • Years Active
    2022 - 2026
  • Episodes
    177
  • Rating
    Clean
  • Copyright
    © BDEX
  • Show Website
    Deconstructing Data