DEEP DIVE INTO BUSINESSES

SEAN AZARI, MATTHEW SKOPAK
  • 4.6 (13)
  • MARKETING

Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.

  1. Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online

    07/14/2022

    Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online

    Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business. TImestamps: 00:50 Molekule’s Backstory 2:16 How To Sell High-Ticketed Products Like Molekule 4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List. 5:40 ViralSweep App For Creating Giveaways & Sweepstakes 6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility 8:49 Why Influencers Are Better Than Paid Media As A Startup Brand 9:50 UGC is performing better than anything else 10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It 12:52 Creating Educational Content Around The Brands Main Product ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. ABOUT SEAN AZARI: In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories 📣 Join Rebhorn's Clubhouse on Discord My Other Social Channels: INSTAGRAM FACEBOOK SNAPCHAT TWITTER 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

    15 min
  2. PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales

    07/06/2022

    PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales

    PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale.  Timestamps: 00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign 4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product. 6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story 8:50 Identify Your Proof of Concept3 9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World 10:05 Other eCommerce Brands That We Seen Implement Personalization Features 11:31 The Power of Word Of Mouth Marketing ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. ABOUT SEAN AZARI: In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories 📣 Join Rebhorn's Clubhouse on Discord My Other Social Channels: INSTAGRAM FACEBOOK SNAPCHAT TWITTER 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

    13 min
  3. Viral Methods That Built Dr Squatch’s $100 Million Dollar Brand

    06/24/2022

    Viral Methods That Built Dr Squatch’s $100 Million Dollar Brand

    In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale.  Timestamps: 4:10 Use Quizzes To Personalize Customer Purchases 6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes. 7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost 9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up 11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website 13:23 Setup Your TIkTok Commerce Account 14:44 Dr Squatch Creates Limited Product Drops To Hype Up Exclusivity ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. ABOUT SEAN AZARI: In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories 📣 Join Rebhorn's Clubhouse on Discord My Other Social Channels: INSTAGRAM FACEBOOK SNAPCHAT TWITTER 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

    16 min
  4. Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets

    05/11/2022

    Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets

    In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work. Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) Timestamps: 00:38 Blissy’s Brand 2:15 Finding An Uncompetitive Market 4:00 Using Publications To Create Credibility Around Your Brand 5:50 How To Get Free PR   9:08 How Blissy Added A New Product Line To Increase Their Bottom Line 11:25 A Deceptive Tactic Done By Blissy That Works - Create Your Own PR 13:40 When A Platform Launches A New Feature, Take Advantage 15:14 Schedule Your Instagram Live In Advance & Incentive Your Followers in Joining ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. ABOUT ME (SEAN AZARI): In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories 📣 Join Rebhorn's Clubhouse on Discord My Other Social Channels: INSTAGRAM FACEBOOK SNAPCHAT TWITTER 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

    18 min
  5. How This Supplement Brand Blew Up Online With 1 Product: Seed’s Marketing Insights

    04/13/2022

    How This Supplement Brand Blew Up Online With 1 Product: Seed’s Marketing Insights

    In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) Timestamps: 2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.4:50 How to Get People To Buy Your Subscription Program7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.9:59 Create an accountable influencer program that educates.14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.15:33 Showing Proof of How Your Product Works Is Essential

    22 min
  6. Black Rifle Coffee’s Success: 6 Marketing Strategies Revealed

    03/08/2022

    Black Rifle Coffee’s Success: 6 Marketing Strategies Revealed

    Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature.  They were able to use their voice through memes and create hilarious campaigns which resonated with a specific audience and helped them disrupt within a competitive market. Timestamps: 00:57 Background on Black Rifle Coffee Company 4:02 Black Rifle Coffee’s Brand Voice Stays True To Their Brand — Why This Is Important When You’re Creating a Brand 11:10 Become The Source Of Entertainment. Black Rifle Coffee has different types of series hosted on their youtube channel. For example, one of their video series is called **Veterans React** where they are reacting to video games, films etc... 15:32 Create A Brand That Your Customers Will Emotionally Support 18:06 Know when yo use ChatBots. Adding a chatbot on your site helps boost customer service, generate more leads, and boost conversion rates. **A chatbot is a computer program that simulates human conversation** 25:26 Using Political Stance and/or relevancy to draw awareness. ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. ABOUT ME (SEAN AZARI): In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories 📣 Join Rebhorn's Clubhouse on Discord My Other Social Channels: INSTAGRAM FACEBOOK SNAPCHAT TWITTER 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

    29 min
  7. Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways

    02/16/2022

    Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways

    Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts. Timestamps: 00:46 Background on S’well & How it started 4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want” 6:06 Offer A Smooth Checkout Process 8:40 Customer’s Want Customization 10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization 13:45 The Power Of Journaling Your Progress 18:27 Hire For What You Believe You Will Need vs What You Currently Have ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. ABOUT ME (SEAN AZARI): In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories 📣 Join Rebhorn's Clubhouse on Discord My Other Social Channels: INSTAGRAM FACEBOOK SNAPCHAT TWITTER 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

    24 min
  8. How DUDE Wipes Landed A Deal On Shark Tank Without Being Innovative

    02/01/2022

    How DUDE Wipes Landed A Deal On Shark Tank Without Being Innovative

    Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago.  Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil.  Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling). Timestamps: 00:45 Story behind DUDE Wipes 2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.   4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes. 6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes. 10:46 Create a fun reward program. Dude’s Reward program is called the DUDECOIN “The world’s first cryptocurrency you can earn with your butt” 14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc... They have ad placements wherever their audience has a strong presence 17:39 Create Hilarious Relatable Ads That Highlights The Product’s Value Proposition: A Winning Meme Strategy. ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. ABOUT ME (SEAN AZARI): In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories 📣 Join Rebhorn's Clubhouse on Discord My Other Social Channels: INSTAGRAM FACEBOOK SNAPCHAT TWITTER 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

    25 min
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4.6
out of 5
13 Ratings

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Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.

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