17 episodes

Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.

DEEP DIVE INTO BUSINESSES SEAN AZARI, MATTHEW SKOPAK

    • Marketing
    • 4.8 • 9 Ratings

Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.

    How Ruggable Became A Content Marketing Machine

    How Ruggable Became A Content Marketing Machine

    In Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model.

    • 21 min
    What You Can Learn About Whoop’s Marketing Strategy

    What You Can Learn About Whoop’s Marketing Strategy

    In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages.

    • 26 min
    A Billion Dollar Cult Brand: Yeti Branding Strategies

    A Billion Dollar Cult Brand: Yeti Branding Strategies

    In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million -- Now they are worth over a billion dollars & have a cult following.

    • 19 min
    6 Startup Growth Strategies For Super Coffee

    6 Startup Growth Strategies For Super Coffee

    In Episode 13, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Lets dive into some of their tactics that helped them grow to where they are today.

    • 21 min
    Behind Warby Parker’s Success: 6 Branding Strategies

    Behind Warby Parker’s Success: 6 Branding Strategies

    In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.

    • 19 min
    How MIRROR Positioned Itself To Get Acquired For $500 million

    How MIRROR Positioned Itself To Get Acquired For $500 million

    In Episode 12, we dissect into Mirror's business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let's discuss how Brynn Putnam positioned her company to get acquired within 2 years.

    • 22 min

Customer Reviews

4.8 out of 5
9 Ratings

9 Ratings

Calvin P Engle ,

Amazing deep dives!

Love this podcast! There are so many “business” podcasts but this one is so good because rather than doing the standard 1hr interview, they actually go really deep into case studies and analyze and explain what the brands are doing by adding really good commentary.

I also really like how they talk about specific e-commerce and marketing strategies that people can implement. I would really like to hear more about the best Shopify (or other e-commerce) apps and how they can be used effectively to accomplish the ideas that are discussed on the show.

Overall, I really like this podcast because it has so much fundamental knowledge and they explain why everything is so important. I will definitely keep listening! Great work guys!

papajan07 ,

Exceptional education

These podcasts are fire! Lots of educational info and input. Worth the listen 💪🏽

nick netta ,

The best

These guys are the best!!!

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