Defining Your Brand Story & BTS of Lululemon & SoulCycle's Success with Alexa Cawley The Purely Podcast

#10: On today's episode, we're joined by Alexa Cawley, CEO of Forever Friday Consulting, a marketing agency specifically for health and wellness brands. After 9 years in the health and wellness industry building lululemon, SoulCycle, and many others, Alexa started a company to bring that marketing knowledge to small health & wellness businesses. Through 1:1 clients, and through her 5-week marketing course, she helps studio owners, instructors, and wellness brands go from under-booked, chaotic, and stressed to automated, waitlisted, and calm. In today's episode, you'll learn about:
Building a community in the digital ageHow to define your brand filter and why you need oneBTS of Lululemen’s & SoulCycle’s successThe myth of "saturation" & how to stand outHow to define the core values of your brand/company and why they’re importantFinding your why to find your nicheHow to stay authentic while selling a product or serviceGaining the courage to bet on yourselfHow to stay open to change and know when to pivotTips for scaling as an entreprenuer 

CONNECT WITH THE GUEST:Instagram: @ForeverFriday.Co |  https://www.instagram.com/foreverfriday.co/Listen to The Friday Society Podcast HERE: https://podcasts.apple.com/us/podcast/the-friday-society/id1547019694#episodeGuid=Buzzsprout-8172964Forever Friday Website HERE | https://foreverfriday.coRESOURCES:Get Your 'Circle of Life' Worksheet HERE: https://docs.google.com/document/d/1zXsyWl5UYd6Inh7xzxq2UB2pkTZmFv-_/edit?usp=sharing&ouid=110922951740450867685&rtpof=true&sd=trueUse code 'ALYSIAPOPE' for 40% off your Bride Brite Kit HERE: https://bridebrite.co/?ref=PURELYPOPE10To shop #ThePurelyPodcast Amazon Store & any items mentioned on this episode, click HERE: https://www.amazon.com/shop/purelypope?listId=5I9Z5B5E6XMKTo connect with Alysia, click HERE: https://www.instagram.com/purelypope/To stay up to date with #ThePurelyPodcast, click HERE: https://www.instagram.com/thepurelypodcast/Grab your copy of Alysia's 5 Star Rated e-Book, Leading with Love & use code 'PODCAST' for $5 off your copy of HERE: https://purelypope.com/product/leading-with-love-ebook/To schedule a COMPLIMENTARY 1x1 Health Coaching Consultation with Alysia, click HERE: https://purelypopecalendar.as.me/schedule.phpFor a chance to win a copy of Leading with Love + 3 Health Coaching Sessions with Alysia, rate, review & subscribe to the podcast + send a screenshot to assistant@purelypope.com
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