7 episodes

This podcast is all about empowering business and CX leaders to achieve sustainable growth by delighting their customers...consistently. We'll share practical ways to improve your customers' experience. We’re going to highlight, front and center, real stories, real conversations with CX thought leaders, CX practitioners, university professors, and authors - who share their wisdom - all designed to empower you to make a difference - because I firmly believe that when we serve customers well, we make a difference in our world.

Delighted Customers Podcast Mark Slatin

    • Business
    • 5.0 • 4 Ratings

This podcast is all about empowering business and CX leaders to achieve sustainable growth by delighting their customers...consistently. We'll share practical ways to improve your customers' experience. We’re going to highlight, front and center, real stories, real conversations with CX thought leaders, CX practitioners, university professors, and authors - who share their wisdom - all designed to empower you to make a difference - because I firmly believe that when we serve customers well, we make a difference in our world.

    Designing Digital Transformation to Improve CX with HP's Jaya Sudarshan

    Designing Digital Transformation to Improve CX with HP's Jaya Sudarshan

    The race to digital transformation was accelerated by the pandemic.  Many organizations have invested time and money and have little to show for it.  Jaya Sudarshan shares the secret to blending the right combination of digital improvements to an improved customer experience.

    She also emphasizes the importance of designing experiences with an awareness of different country cultures.  From the difference in dust levels, electricity portals, and personal applications, she shares how experience design plays out at HP.

    Jaya also shares her mountaintop moments and pothole realities that help appreciate the journey of delivering outstanding experiences consistently.

    Jaya's Bio

    Jaya currently leads customer experience initiatives for the CS F&C organization across Greater Asia and India. She has been with the HP family (HP/HPE/HPI) throughout her 18 year old career.
    She serves as a Board member for the Global Customer Experience Professionals Association (CXPA) - a non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession. A passionate Inclusion & Diversity advocate, she has holds office as the communication chair for the global CS F&C DEI council. As a certified #IamRemarkable facilitator, she furthers her volunteering efforts towards building a better, inclusive world. During her free time she enjoys travel, food and books!
    Jaya can be reached by email at jayalakshmi.sudarshan@hp.com .

    • 46 min
    Building Trust with Key Stakeholders - Author Charles H. Green

    Building Trust with Key Stakeholders - Author Charles H. Green

    Trust.

    Isn't that one of those soft, touchy-feely words?

    In today's word of digital transformation, isn't people skills so...yesterday?

    From someone who walked the walk as a CX practitioner, one of the most critical skills is the ability to influence - without positional power.

    The ability to build trust with key stakeholders is a golden asset for any business leader but it's essential for a CX or EX leader!

    How Do You Build Trust with Key Stakeholders?

    My guest on this episode of the Delighted Customers Podcast, Charlie Green, knows a thing or two about building trust - he should, he wrote the book on it.

    Here are just a few of the benefits that trusted advisors enjoy.  CX Leaders can expect their key stakeholders will:

    1. Reach for your advise
    2. Be inclined to accept and act on your recommendations
    3. Bring you in on more advanced, complex, strategic issues
    4. Share more information that helps you help them

    Charles H. Green

    Charles H. Green is an author, speaker and world expert on
    trust-based relationships and sales in complex businesses.

    Founder and CEO of Trusted Advisor Associates, he is
    author of Trust-based Selling, and co-author of The Trusted
    Advisor and the Trusted Advisor Fieldbook. 
    He has worked with a wide range of industries and functions globally.
    Charles works with complex organizations to improve trust in sales,
    internal trust between organizations, and trusted advisor relationships
    with external clients and customers.

    Charles spent 20 years in management consulting. He majored in
    philosophy (Columbia), and has an MBA (Harvard).

    A widely sought-after speaker, he has published articles in Harvard
    Business Review, Directorship Magazine, Management Consulting
    News, CPA Journal, American Lawyer, Investments

    • 47 min
    The First Ever Degree in Customer Experience Management - Dr Tom DeWitt, MSU Professor

    The First Ever Degree in Customer Experience Management - Dr Tom DeWitt, MSU Professor

    Dr. Tom DeWitt, trailblazer and Director of CXM@MSU, talks about why it was time to launch a Masters of Science in Customer Experience Management (CXM) at Michigan State University.

    He shares some powerful realities about why companies should lead with a customer experience strategy and how this program can close the gap by preparing leaders to lead CX at the C-level. 

    If you are thinking about advancing your education and you're a CX practitioner, or if you are an employer interesting in preparing leaders to contribute to revenue growth by earning customer loyalty, this episode is a must.

    For more information about the program, interested applicants and companies should visit https://broad.msu.edu/marketing/cxm/.

    Here's some interesting research that supported the creation and launch of the new degreed program at MSU:

    According to a survey conducted in the summer of 2020 with 160 decision makers that were provided with a description of the proposed MSU MS-CXM degree program, 87% indicated that it is important to hire employees that are experts in the field of customer experience management (CXM); 80% said they would be likely to give a raise to current employees who have obtained the degree; and 78% of US companies and 89% of international companies would be likely to hire students graduating from the program.
    Similarly, a survey of 338 professionals working in CX conducted at the same time found that 87% of respondents indicated that CXM is critical to success; 85% were interested in a master’s degree in CXM; 63% would be likely to apply if the MSU MS-CXM degree were offered; and 44% of respondents that are extremely likely to pursue a master’s degree in the next 5 years would be extremely likely to apply to this MS-CXM degree.

    Tom DeWitt, Ph.D. Bio
    Tom DeWitt, Ph.D. is the Director of CXM@MSU, an entity dedicated to the advancement of customer experience management (CXM), and a fixed-term faculty member in the Department of Marketing of the Broad College of Business at Michigan State University. As the Director of CXM@MSU, Dr. DeWitt has created North America’s first academic program in customer experience management (Masters of Science in Customer Experience Management - MS-CXM) and hosts industry conferences twice each year for organizations to share best practices in CXM. 
    For more than a decade Dr. DeWitt has also provided customer experience management (CXM) solutions to organizations and audiences around the world through consulting, workshops and presentations. Prior to joining academia, Tom enjoyed a career in the hospitality industry, where he served in senior management roles in the USA and Asia.

    • 35 min
    Engaging Employees for Outstanding Customer Experiences

    Engaging Employees for Outstanding Customer Experiences

    In this episode, my guest Stacey Nevel gives practical tips on how to engage employees and avoid some of the most common mistakes that negatively impact employee engagement. 

    Have a clear purpose and align your team to that mission is the first step.  She provides illustrations of how to do that and steps that winning organizations take to ensure congruence between corporate strategy and how it's lived in the organization's culture.

    Ultimately, engaged employees drive customer loyalty, retention, profitability, forgiveness, and referrals. 

    She also shares an interesting story about how linemen in a utility company were out of alignment with that mission and how that impacted the impact on their clients.

    Join us for some fresh perspectives from the Vice President of Voice of the Customer at the rock, Prudential Financial.

    Stacey Nevel, CCXP
    OVERVIEW 
    Stacey is a seasoned Customer Experience (CX) professional with over 25 years of experience designing and managing customer and employee feedback programs. She has a background in CX feedback measurement and management within client-side financial services and insurance companies as well as vendor-side CX technology and consulting providers. Throughout her career she has sought to better understand and share the linkages between VOC, VOE and operational metrics to positively impact the customer experience, customer loyalty and product usability. Stacey holds a B.S.B.A. in Marketing from Georgetown University as well as CCXP, CEM and NPS® industry certifications.
    CURRENT ROLE
    Currently, Stacey is serving as the Vice President, Voice of the Customer, where she oversees the strategy, methodology and competitive benchmarking of the US VOC program while also service as a senior relationship lead for 3 key business units. Since joining Prudential she has worked to develop a comprehensive Voice of the Customer (VoC) research strategy that supports a continuous cycle of listening, analyzing, action planning and monitoring, partner with Customer Experience (CX) leaders and teams on the design, measurement framework, analysis, synthetization and socialization of customer and evangelize the importance of democratizing customer feedback data to enable timely close loop processes and targeted employee training that drives customer-centricity. In addition to her role at Prudential, Stacey also serves on the board of the Customer Experience Professionals Association (CXPA) and as chair of the CCXP Advisory Committee.
    BEFORE PRUDENTIAL 
    Prior to joining Prudential Stacey was the Director, CX Consulting for Confirmit Inc., where she grew the Confirmit CX practice through thought leadership and strategic consulting to scope, design and sell customer experience feedback programs to prospective and current North American clients. In 2017 alone, she participated in over 15 speaking opportunities spanning broad CX and industry specific events. She also authored Confirmit’s internal methodology document and co-authored their CX maturity model, client onboarding process, and empathy and customer-journey mapping processes. Prior to Confirmit, Stacey has accumulated a wealth of CX and VOC knowledge from her experiences with major platform providers and agencies, including Allegiance, Satmetrix, Vovici, and CustomerSat. 
    FIRST CAREER ROLE 
    Citibank, N.A., Manager, Client Satisfaction and Support. Stacey managed the monthly survey and mystery shopping programs for the New York retail bank market for five years. She was the recipient of the Service Excellence Award in 1995 and the Corporate Quality Award in 1998.

    • 49 min
    Design Thinking with Diane Magers

    Design Thinking with Diane Magers

    Customer friction can lead to customer defection.  Often, companies attempt to fix their customer's pain with a short term solution.  Diane defines design thinking and why it's a different approach that starts with putting your customer in the center. 

    She also shares what led her from a career as a clinical psychologist, supporting those dealing with death and dying, into the world of customer experience management.

    What caused her to career to change trajectories may surprise you.

    Diane's Bio
    Diane Magers, CCXP (Certified Customer Experience Professional), MS, MBA 
    Founder and CEO 
    Experience Catalysts
    Passionate experience transformation executive and change agent. Sherpa for new and developing experience-obsessed organizations. Thought leader and innovator for engaging associates, customers, and partners. Believes sustainable change requires embedding customer and experience capabilities into all parts of an organization.
    Skilled in creating Experience Management business value and systematically changing organizations to align around experience and drive financial impact. She specializes in enabling brands with skills and competencies like design thinking, journey management, and value mapping to drive sustainable shifts in how organizations work to achieve results. Over 25 years of transforming experiences working in and with brands such as Sysco, AT&T, State Farm, Dale Carnegie, CommScope, Invisalign, Ciena, Freeman, Cisco, and Sodexho. 
    Diane is the Emeritus Board Chair and recent CEO for the Customer Experience Professionals Association, speaks and conducts workshops all over the world to help transform Experience Management strategy into action. She has a very unique background…earned an MS in Clinical Psychology and an MBA. She is a Certified Customer Experience Professional (CCXP) and holds certifications in Voice of Customer, Customer Experience Management, Net Promoter Score, and CX Design, and Innovation LUMA certified.

    • 34 min
    From Impressed to Obsessed - Author Jon Picoult

    From Impressed to Obsessed - Author Jon Picoult

    Jon shares gems from his new book: From Impressed to Obsessed: 12 Principles for Turning Customers an Employees Into Lifelong Fans.  Excellence is never an accident. Jon brilliantly pulls the curtain back on proven methods to fundamentally change the way you think about creating a successful, beloved business.

    Show Notes

    Jon Picoult shared practical and proven principles from his new book From Impressed to Obsessed in this episode.  We talk about real world challenges for CX leaders and what cognitive science implies about where organizations go wrong and what leaders can do about it.

    Blog Reference: https://www.empoweredcx.com/post/the-holy-grail-of-cx-in-the-c-suite

    About The Author
    Jon Picoult helps companies impress their customers and
    inspire their employees, creating “raving fans” that drive
    business growth. He is the founder of Watermark Consulting
    and a noted authority on customer and employee experience.
    A sought-after business advisor and public speaker, Jon’s
    insights have been featured by dozens of media outlets,
    including The Wall Street Journal, The New York Times,
    Fortune, and Forbes.com (where he is a regular contributor).
    His landmark study on the ROI of customer experience is one
    of the most widely cited pieces of research in the industry,
    referenced by firms such as McKinsey, Deloitte, Accenture,
    Forrester, SAP, and Oracle.
    Jon is also the author of the new book, “From Impressed to
    Obsessed: 12 Principles for Turning Customers and Employees
    into Lifelong Fans” (McGraw-Hill, Nov. 2, 2021), which debuted as an Amazon #1 New Release
    and has earned praise from business luminaries such as Horst Schulze (co-founder of Ritz-
    Carlton Hotels), Hubert Joly (former CEO of Best Buy), and Marshall Goldsmith (world-
    renowned executive coach).
    Jon has advised the C-suite at some of the world’s foremost brands, including companies such
    as AT&T, Allstate, ADT, Generali, and Becton Dickinson. He’s helped these and other
    organizations capitalize on the power of loyalty – both in the marketplace and in the workplace.
    Prior to establishing Watermark in 2009, Jon held senior executive roles at Fortune 100
    companies – leading service, operations, distribution, technology, sales and marketing. Early in
    his career, at the age of 29, Jon earned the distinction of becoming the youngest executive
    officer in the over 150-year history of a leading global insurance and investment firm.
    Jon received his A.B. in Cognitive Science from Princeton University and his M.B.A. in General
    Management from Duke University.
    Learn more at Jon’s website.

    • 47 min

Customer Reviews

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4 Ratings

markslatin ,

Must listen for all business leaders who put customers first

Great insights for business leaders who want to differentiate their brand by the experience they deliver to their customers.