42 min
Delivering the Digital Restaurant - Meredith Sandland & Carl Orsbourn of Learn Delivery Restaurants Reinvented: Putting Growth Back on the Menu
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- Marketing
Hear what these two digital restaurant savants and best-selling authors, Meredith Sandland & Carl Orsbourn, have to say about the future of the restaurant industry and what possible challenges restaurant operators may face during the digital age.
Our guests had the idea to write their book, Delivering the Digital Restaurant, as they ''want the industry to survive this big omnichannel shift. And to do that, they need some tools and a group discussion to talk about how to navigate this"!
Moments to Listen For:
• The 2 Sides of Algorithmic Growth for Restaurants - Not only has the digital age introduced new avenues for exponential growth for restaurants such as with ghost kitchens and online ordering, but it will also allow operators to use data and algorithms to optimize their advertising & operations to help grow their brand.
• Bringing the Restaurant to the People - The digital restaurant will allow brands to transcend their brick-and-mortar locations, and bring the restaurant right to their guests' doorstep. Convenience is key.
• Cater to Your Workers - The new generation of workers, the Millenials and Gen-We (a.k.a Gen-Z), is a different beast. They are truly digital natives and have different priorities than previous generations such as being motivated by purpose-driven work. Reaching and appealing to them will be a challenge for many operators.
• Be Nimble & Aim to Innovate - The digital age brings a lot of unknowns to the restaurant industry. To be successful, operators must be willing to innovate, experience, and recognize that they're going to fail at times. Being flexible and having an agile tech stack will help you be ready for any change that is still to come.
Resources:
• Get your copy of Delivering the Digital Restaurant!
• 5 Things You Need to Know About Gen We.
• Is Your Digital Foundation Built on Sand or Stone?
• 10 Best Practices for Launching a Virtual Brand & Ghost Kitchen
Connect with Meredith & Carl on LinkedIn!
Hear what these two digital restaurant savants and best-selling authors, Meredith Sandland & Carl Orsbourn, have to say about the future of the restaurant industry and what possible challenges restaurant operators may face during the digital age.
Our guests had the idea to write their book, Delivering the Digital Restaurant, as they ''want the industry to survive this big omnichannel shift. And to do that, they need some tools and a group discussion to talk about how to navigate this"!
Moments to Listen For:
• The 2 Sides of Algorithmic Growth for Restaurants - Not only has the digital age introduced new avenues for exponential growth for restaurants such as with ghost kitchens and online ordering, but it will also allow operators to use data and algorithms to optimize their advertising & operations to help grow their brand.
• Bringing the Restaurant to the People - The digital restaurant will allow brands to transcend their brick-and-mortar locations, and bring the restaurant right to their guests' doorstep. Convenience is key.
• Cater to Your Workers - The new generation of workers, the Millenials and Gen-We (a.k.a Gen-Z), is a different beast. They are truly digital natives and have different priorities than previous generations such as being motivated by purpose-driven work. Reaching and appealing to them will be a challenge for many operators.
• Be Nimble & Aim to Innovate - The digital age brings a lot of unknowns to the restaurant industry. To be successful, operators must be willing to innovate, experience, and recognize that they're going to fail at times. Being flexible and having an agile tech stack will help you be ready for any change that is still to come.
Resources:
• Get your copy of Delivering the Digital Restaurant!
• 5 Things You Need to Know About Gen We.
• Is Your Digital Foundation Built on Sand or Stone?
• 10 Best Practices for Launching a Virtual Brand & Ghost Kitchen
Connect with Meredith & Carl on LinkedIn!
42 min