Demand Gen Studio

Boundify
  • 5.0 (3)
  • MARKETING
  • UPDATED MONTHLY

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

  1. OCT 10

    074. Founder-Led Demand Generation with Aron Schuhmann

    In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective. We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points. 00:00 Intro & Career Journey 06:49 Transition from B2C to B2B 10:54 Challenges & Strategies for Early Stage Startups 23:39 The Importance of Outbound Sales 32:30 Setting Up Sales Processes for Smaller Teams 37:41 Consistency in Marketing & Sales Processes 42:08 Identifying & targeting Ideal Customers 48:06 Final Thoughts & Recommendations 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about Founder-led Demand Gen → https://www.boundify.io/blog/founder-led-demand-generation-with-aron-schuhmann 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    50 min

  2. SEP 12

    073. Building An Infrastructure for Growth with Harmony Anderson

    In this episode of Demand Gen Studio, we explore the role of infrastructure in demand generation and marketing success with Harmony Anderson, VP of Growth and Marketing at Superhuman. We discussed the critical influence of operations on marketing, the necessity of early infrastructure investment, and the challenges of building customer-centric organizations. Harmony also highlighted the impact of AI on customer success and the evolving role of brand in marketing strategy. Hope you enjoy! 00:00 Introduction & Career Journey 03:11 The Importance of Operations in Demand Gen 07:11 Customer-centric Growth Strategies 15:33 Leveraging AI for Customer Success 20:07 Attribution & Team Collaboration 24:38 The Role of Brand in Marketing 27:49 Product Marketing & Market Influence 32:40 Defining Ideal Customer Profiles 38:30 Marketing Strategies for AI Products 39:24 Final Thoughts 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about customer-centric strategies → https://www.boundify.io/blog/building-an-infrastructure-for-growth-with-harmony-anderson 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    40 min

  3. AUG 15

    072. Demand Generation Mistakes Marketers Make (And How to Fix Them)

    In this episode, we explore common pitfalls B2B marketers face in demand generation. We discuss the importance of aligning marketing efforts with revenue goals, the nuances of defining an ideal client profile, and the critical role of buyer behavior in campaign success. Watch the full episode for actionable insights and strategies to refine your marketing approach and drive meaningful business outcomes. 00:00 Introduction 02:15 Mistake 1: Optimizing for MQLs Over Revenue 05:30 The Importance of Business Outcomes 08:45 Aligning Marketing Metrics with Business Goals 12:00 Mistake 2: Static ICP Definitions 15:20 Behavioral Targeting in Marketing 18:40 Reviewing and Auditing ICP Definitions 22:00 Mistake 3: Launching Ads Without Research 25:30 Creating Effective Ad Copy 28:50 The Role of Buyer Research in Ad Campaigns 32:10 Conclusion 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    36 min

  4. JUL 11

    071. How to Leverage Video Marketing to Drive B2B Demand

    In this episode of Demand Gen Studio, we discuss how to effectively leverage video marketing for B2B demand generation by aligning content with the buyer's journey and maximizing content distribution. 0:00 The Rise of Video Marketing in B2B 10:07 Understanding the Conversion Funnel 19:59 Video Strategies for Funnel Stages 23:50 The Power of Video in B2B Marketing 25:11 Creating Pillar Content 30:54 Getting Started with Video Production 38:38 Key Takeaways 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    41 min

  5. JUN 13

    070. B2B Demand Gen Metrics That Drive Business Growth

    In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions. This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams, ultimately guiding smarter business decisions. 00:00 Intro 00:41 Overview of Demand Gen Metrics 01:18 Decision-Worthy Metrics for B2B 06:25 Vanity Metrics vs. Actionable Metrics 13:44 Importance of Pipeline Metrics 31:06 Tools for Tracking Demand Gen Metrics 38:23 Conclusion 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about demand gen metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    39 min

  6. MAY 9

    069. Prospecting vs. Qualification in Lead Management

    In this episode of Demand Gen Studio, we explored the complexities of lead management and the distinctions between prospecting and qualification. We covered both inbound and outbound marketing strategies, the roles of marketing and sales teams, and the significance of having a unified definition of leads. The discussion highlights the necessity for team alignment, effective success measurement, and strategies to enhance both efficiency and effectiveness in lead management processes. Hope you enjoy! 00:00 Introduction to Lead Management 04:36 Understanding Lead Qualification vs. Prospecting 12:03 The Role of Marketing and Sales Teams 18:07 Inbound vs. Outbound Efforts 25:16 Measuring Success in Lead Management 29:01 Improving Efficiency and Effectiveness 36:43 Conclusion and Key Takeaways 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about prospecting vs qualification → https://www.boundify.io/blog/prospecting-vs.-qualification-in-lead-management 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    36 min

  7. APR 11

    068. Using The C.L.A.R.I.T.Y Framework for LLM Optimization with Tim Lowry

    In this episode of Demand Gen Studio we sat down with SEO expert Tim Lowry, founder of TipTop Search and Marketing. Tim shares insights from his decade of experience working with e-commerce and B2B clients, diving into the evolving landscape of SEO and the disruptive influence of AI on search behavior. Tim introduced us to the C.L.A.R.I.T.Y Framework that he developed as a way for marketers and businesses to stay ahead of these transformative changes. Hope you enjoy! 00:00 Introduction 02:07 Today's SEO Landscape and the C.L.A.R.I.T.Y Framework 16:20 C - Crawl 20:57 L - Learn 23:16 A - Analyze 27:52 R - Respond 30:44 I - Integrate 34:58 T - Train 41:31 Y - Yield 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about optimizing for LLM's → https://www.boundify.io/blog/using-the-c.l.a.r.i.t.y-framework-for-llm-optimization-with-tim-lowry 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    49 min

  8. MAR 7

    067. The Evolution of the B2B Buyer Journey

    In this episode of Demand Gen Studio we discuss the evolution of the B2B buying journey and how it has changed over the years due to increased buyer empowerment and access to information. We explore the complexities of the modern buyer's decision-making process, the importance of understanding buyer behavior, and strategies for marketers to meet the expectations of today's informed buyers. We provide practical tips and takeaways for new marketers to effectively implement the buying journey into their strategies. Hope you enjoy! 00:00 Introduction to the B2B Buying Journey 04:14 The Evolution of the B2B Buying Journey 09:12 Understanding Modern Buyer Behavior 21:48 Strategies for Meeting Modern Buyer Expectations 28:49 Future Predictions for B2B Buying 33:01 Practical Tips for New Marketers 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about B2B buying journey → https://www.boundify.io/blog/the-evolution-of-the-b2b-buyer-journey 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    35 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Information

  • Creator
    Boundify
  • Years Active
    2020 - 2025
  • Episodes
    74
  • Rating
    Clean
  • Copyright
    © Boundify
  • Show Website
    Demand Gen Studio

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