27 episodes

Demand Gen Studio is a live stream series and podcast hosted by Emilio Garcia from Boundify, where B2B professionals get actionable insights on marketing and sales.

Join us to chat about digital advertising, inbound marketing, sales enablement, B2B websites, and everything in between.

Demand Gen Studio Boundify

    • Business
    • 5.0 • 3 Ratings

Demand Gen Studio is a live stream series and podcast hosted by Emilio Garcia from Boundify, where B2B professionals get actionable insights on marketing and sales.

Join us to chat about digital advertising, inbound marketing, sales enablement, B2B websites, and everything in between.

    27. What Is Demand Gen? The Value & Supply Chain Interpretation

    27. What Is Demand Gen? The Value & Supply Chain Interpretation

    While this video and podcast series is dedicated to covering topics of interest to demand gen marketers, I've not shared my interpretation of what demand generation is and its purpose.

    Well, that changes this Friday :)

    Don't miss the next one: https://www.boundify.io/demand-gen-studio.

    • 20 min
    26. Building a Demand Gen Strategy that Scales (Part 2) - Demand Gen Studio

    26. Building a Demand Gen Strategy that Scales (Part 2) - Demand Gen Studio

    You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented.

    How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends.

    In this episode, we'll continue our conversation on the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.

    Don't miss the next one: https://www.boundify.io/demand-gen-studio.

    #DemandGeneration #DemandGenStudio

    • 29 min
    25. Building a Demand Gen Strategy that Scales (Part 1) - Demand Gen Studio

    25. Building a Demand Gen Strategy that Scales (Part 1) - Demand Gen Studio

    You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented.

    How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends.

    In this episode, we'll discuss the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.

    Don't miss the next one: https://www.boundify.io/demand-gen-studio.  

    #DemandGen #Strategy

    • 27 min
    24. How to Generate High-Quality Paid Media Leads (Part 2)

    24. How to Generate High-Quality Paid Media Leads (Part 2)

    In the second episode of this two-part installment, we’ll take a closer look at generating high-quality leads at scale and breaking down the formula for doing so.

    Our previous episode discussed setting objectives and building a creative ad plan. Now, let’s take that plan into action while evaluating and expanding it, focusing on demand at the top and bottom of the marketing funnel.

    #MarketingLeads

    Don't miss the next one: https://www.boundify.io/demand-gen-studio/

    • 43 min
    23. How to Generate High-Quality Paid Media Leads (Part 1)

    23. How to Generate High-Quality Paid Media Leads (Part 1)

    You need every dollar paid to drive high-quality leads at scale. That’s a fundamental marketing goal. So how can you best do this?

    Try following these steps. In this two-part episode, we’ll walk through the formula for generating quality digital advertising leads, looking first at the importance of setting objectives and building a creative plan.

    Don't miss the next one: www.boundify.io/demand-gen-studio

    #LeadGeneration #DigitalAdvertising

    • 31 min
    22. Video Content Best Practices

    22. Video Content Best Practices

    Video content is an essential tool for sharing messaging and highlighting new products and services in a uniquely visual way. But how well is your video content supporting your business goals?

    In this episode, we’ll take a look at how you can best leverage, analyze, and share video content so that each clip provides new opportunities for engaging with your audience.

    Don't miss the next one: https://www.boundify.io/demand-gen-studio

    #VideoMarketing

    • 25 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

laura_macpherson ,

Actionable Insights

Just listened to the episode with Tim Lowry and Robbie Fitzwater — so many actionable insights! Thanks for bringing us these marketing experts!

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