58 episodes

Demand Gen Studio is a live stream series and podcast hosted by Emilio Garcia, where B2B marketing professionals get actionable insights on demand generation strategy and tactics.

Demand Gen Studio Boundify

    • Business
    • 5.0 • 3 Ratings

Demand Gen Studio is a live stream series and podcast hosted by Emilio Garcia, where B2B marketing professionals get actionable insights on demand generation strategy and tactics.

    Demand Creation vs Demand Capture

    Demand Creation vs Demand Capture

    Welcome back to Demand Gen Studio, where we dive into the intricacies of demand generation, exploring its nuances and practical applications in today's digital marketing landscape.



    In this episode, we dive into the fascinating world of demand creation versus demand capture, exploring how these strategies shape modern marketing efforts. From tracing the evolution of digital advertising to navigating the complexities of audience engagement, get ready for an insightful deep dive into the art of driving demand.



    With practical tips, real-world examples, and expert insights, this episode is your ultimate guide to crafting effective demand generation campaigns. Don't miss out – tune in now and revolutionize your marketing approach!

    • 27 min
    Lead Generation vs. Demand Generation: An Overview

    Lead Generation vs. Demand Generation: An Overview

    In business, particularly B2B marketing, two terms are frequently used: lead generation and demand generation. Although they might sound similar, understanding the differences is key to a successful marketing strategy.

    Demand generation is like sparking interest - it's about creating awareness of your brand and making people see the need for what you offer. Think of it as building a pond to attract fish.

    Lead generation is all about catching those fish - it focuses on converting that interest into qualified leads, people who might actually buy from you. This involves capturing contact information and nurturing those leads until they're ready to make a purchase.

    Imagine a sales funnel - a wide opening at the top and a narrow exit at the bottom. Demand generation fills the funnel with potential customers, while lead generation helps turn them into paying ones. Both are crucial for a healthy sales pipeline!

    • 29 min
    Cracking the Code: Google BERT and It's SEO Impact

    Cracking the Code: Google BERT and It's SEO Impact

    Google BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing (NLP) model developed by Google in 2018. It represents a significant advancement in understanding the context and nuances of language, making it crucial for SEO (Search Engine Optimization).

    SEO professionals need to adapt their strategies by creating high-quality content that caters to the nuances of user queries. This will ultimately lead to better search rankings and a more satisfying search experience for users.

    • 35 min
    Upselling and Cross-Selling for B2B

    Upselling and Cross-Selling for B2B

    Upselling and Cross-selling are indispensable techniques that continue to hold immense relevance in today's business landscape.

    Upselling empowers businesses to offer their existing clients upgraded or premium versions of products or services they already use. This approach boosts the average transaction value and ensures customers can access more advanced solutions tailored to their evolving needs.

    Cross-selling, meanwhile, involves suggesting complementary products or services to the ones customers are currently purchasing. This diversifies revenue streams and provides clients with a more comprehensive solution, demonstrating a commitment to their success.

    Nowadays, these strategies are more critical than ever. They align with a customer-centric approach, foster revenue growth without excessive acquisition costs, leverage data-driven insights for precision, and contribute to customer retention and long-term business success.

    • 24 min
    Customer Lifetime Value and Paid Media Investments

    Customer Lifetime Value and Paid Media Investments

    Customer Lifetime Value (CLV) is a crucial metric for marketers as it serves as a compass guiding their paid media investments. It represents the total revenue a customer is expected to generate over their entire relationship with a business. This metric considers the initial purchase and the potential for repeat purchases and referrals.



    Marketers rely on CLV to make informed decisions about where to allocate their paid media budget. By understanding the long-term value of a customer, they can optimize their advertising efforts to target and retain high CLV customers. This means acquiring new customers and nurturing existing ones, as having customers often proves more cost-effective than acquiring new ones.

    • 22 min
    Creating a Multi-Channel Paid Media Strategy for B2B Lead Gen

    Creating a Multi-Channel Paid Media Strategy for B2B Lead Gen

    A successful B2B lead generation strategy hinges on a well-orchestrated multi-channel paid media approach. 

    Businesses can maximize their reach, engagement, and conversion potential by strategically combining various paid channels, such as search engine advertising, social media promotions, and display advertising. 

    This approach enhances brand visibility and enables precise targeting of niche B2B audiences, ultimately driving higher-quality leads.

    • 33 min

Customer Reviews

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3 Ratings

3 Ratings

laura_macpherson ,

Actionable Insights

Just listened to the episode with Tim Lowry and Robbie Fitzwater — so many actionable insights! Thanks for bringing us these marketing experts!

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