Demystifying social media For Leaders BIZPLAYS: Leveraging Technology in Leadership
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- Business
Executives certainly know what social media is. Yet the vast majority of executives have no idea how to harness social media’s power. Companies diligently establish social channels, but few have a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty.
Executives certainly know what social media is. Yet the vast majority of executives have no idea how to harness social media’s power. Companies diligently establish social channels, but few have a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty.
12 min