Dental All-Stars Podcast All-Star Dental Academy

Heather Nottingham, co-founder and VP of training at All-Star Dental Academy, is interviewed by Alex Nottingham, JD, MBA on Dental All-Stars to discuss the topic of mystery calls in dentistry. Heather explains that mystery calls are an old school tactic where companies record phone conversations to catch employees doing things wrong. While the intention may have been to improve training, it often ends up embarrassing and demoralizing the team members. Mystery calls can be easily spotted and team members may become resistant, arguing that the calls are not representative of real patient interactions. This podcast explores the difference between sales training and service training, advocating for a patient-centered approach that focuses on building rapport and trust. Instead of mystery calls, the hosts suggest alternatives such as recording real calls with proper consent or using tracking numbers to assess marketing performance and quality assurance.
 RESOURCES:
Dental Practice Growth Webinar  Learn more about All-Star Dental Academy Subscribe to Dental All-Stars Podcast Write a Review on iTunes Visit Dental-All-Stars Podcast Website

Dr. Lorne Lavine, the Digital Dentist and cyber security expert is interviewed by Alex Nottingham, JD, MBA on Dental All-Stars. They delve into the topic of artificial intelligence (AI) and its implications in dentistry. Dr. Lavine explains that while AI has been present in dentistry for some time, it is now being used in non-clinical areas as well. They discuss the benefits of AI, such as improved diagnosis, decision-making, and treatment planning. However, they also highlight the potential issues with AI, including the possibility of misdiagnosis and concerns about data security and access to AI technology. Overall, the conversation sheds light on the advancements and challenges associated with AI in dentistry.

RESOURCES:
Request a Security AuditSecurity Predictor Checklist

Learn more about All-Star Dental Academy Subscribe to Dental All-Stars Podcast Write a Review on iTunes Visit Dental-All-Stars Podcast Website

In this episode of Dental All-Stars, host Alex Nottingham welcomes guest Eric Vickery to discuss the case presentation formula. They emphasize the importance of understanding the reasons behind patients' decisions and the need to avoid pressure sales tactics. The formula includes three steps: highlighting why the dental issue is important to the patient, expressing concern about the condition observed, and discussing the consequences of not addressing the problem. By testing the patient's buy-in and addressing their concerns, dental professionals can create a sense of urgency and value before discussing treatment options. The goal is to ensure that patients believe they have a problem and are interested in a solution. The episode emphasizes the importance of integrity and ethical sales practices in dentistry.

RESOURCES:
The 95/5 Dental Case Acceptance RuleDiscover the Patient’s WHY in Dental Treatment AcceptanceDental Coaching Learn more about All-Star Dental Academy Subscribe to Dental All-Stars Podcast Write a Review on iTunes Visit Dental-All-Stars Podcast Website

Robyn Reis is the Director of Hiring at All-Star Dental Academy and a Certified HR Consultant with Bent Erickson and Associates. The topic of discussion is recruitment versus hiring in the dental field. According to Reis, recruitment is a more strategic process that involves looking ahead and planning for future positions. Dental hiring, on the other hand, is reactive and involves quickly filling gaps that have been left by leaving staff. 

HIGHLIGHTS
[00:13]  Dental Recruitment vs. Dental Hiring 
[02:55]  Recruiting and Hiring Strategies for Dental Practices
[05:15]  Recruiting for People Capital: Identifying and Supporting a Cause
[07:12]  Recruiting for a Cause: A Conversation with Shelley Van Epps
[09:39]  Poaching Employees in Dentistry
[11:32]  Recruiting and Hiring Strategies for Dentists
[16:46]  Taking Shortcuts and Hiring a Dentist
[18:40]  Learning from Mistakes and Modeling Successful Recruiting Strategies
[20:34]  All-Star Dental Academy: Hiring and Recruitment Services
[24:29]  Recruiting and Retaining Team Members
[25:57]  Advice on Delegating Job Responsibilities and Keeping a Positive Mindset

RESOURCES
 Learn more about All-Star's Hiring Service
Learn more about All-Star Dental Academy Subscribe to Dental All-Stars Podcast Write a Review on iTunes Visit Dental-All-Stars Podcast Website

Mike DiFrisco, the American Academy of Cosmetic Dentistry's Chief Marketing Officer, talks about the AACD's recent survey of the industry and the results. The AACD have been conducting surveys on the industry for 20 years, and their last survey was conducted in late 2022. The survey was sent out to both AACD members and nonmember dentists to get a better understanding of what has changed in the industry and what has stayed the same. Mike is excited to see the results of the survey, as it will provide valuable insight into the cosmetic dentistry industry
HIGHLIGHTS
[00:12]  The State of the Cosmetic Dental Industry
[02:41]  Analysis of AACD Member Survey Results for 2022
[04:41]  Survey Results of AACD Members
[09:12]  Increasing CAD/CAM System Usage in Dental Practices
[10:46]  The Future of Cosmetic Dentistry
[13:29]  Discussion on Disruptors to the Cosmetic Dentistry Economy
[15:58]  Appropriate Spend for Marketing of Practice Revenue
 
RESOURCES
American Academy of Cosmetic DentistryAll-Star's Hiring Service Learn more about All-Star Dental Academy Subscribe to Dental All-Stars Podcast Write a Review on iTunes Visit Dental-All-Stars Podcast Website

Larry Guzzardo joined Alex Nottingham for this podcast, where they discuss the question Is a dental consultant worth it. Larry explained how dental consulting involves working with someone who is qualified and experienced in the area they are consulting in. The consultant will think strategically and help the dentist decide what kind of practice they want to have. The consultant can also help with marketing strategies, technology guidance, staff training and other administrative tasks. Finally, the consultant can provide long-term advice and help the dentist make decisions that will benefit their practice in the long-term.

HIGHLIGHTS

[00:12]  The Value of Dental Consulting
[01:57]  Setting Up a Successful Practice
[03:30]  Achieving Profitability and Lifestyle Goals
[09:23]  Increasing Productivity and Profitability
[11:10]  The Benefits of Working with an Independent Consultant
[12:30] The Benefits of Customized Consulting Services
[14:12] The Benefits of Consulting

RESOURCES 
Learn more about All-Star Coaching and Consulting  Learn more about All-Star Dental Academy Subscribe to Dental All-Stars Podcast Write a Review on iTunes Visit Dental-All-Stars Podcast Website