Dental Marketing Mastery William Horrocks

As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing.

Highlights:
Should budgeting be the same?
Should I just keep marketing?
Should I temporarily stop marketing?
How to make sure you have room in your schedule for new patients

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition.

Learn what overbought even means
Learn how Google Ads might become overbought
Learn some leading indicators which might signal an overbought situation
What to do with your Google Ad campaign to keep from participating in an overbought situation

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect!

Small Learning Groups (no more than 10 dentists).
Short Courses - Typically 45 minutes of learning - 15 min of specific help.
Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account

Many Important Dental Marketing Considerations Before You Purchase or Sell a Dental Practice

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well.

Howie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast.

Podcast Highlights:

What it was like 30 years ago to manage paper forms
What it is like now managing paper forms
Why patients (especially new ones) care about how you process forms
How you can be the high tech hero to your patients and your business team for $169 bucks

There are good offers and bad offers. Know the difference.
Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing.

Listeners will learn:

Choosing the right half of the dental market
Opportunity Costs
Give them more than one reason to choose you
How offers can be damaging
Use offers to drive volume. Delete offers to drive revenues
It’s all about “which moms?”
There’s an opening for you!