100 episodes

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.

Dental Marketing Mastery William Horrocks

    • Marketing
    • 4.5, 4 Ratings

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.

    WPO – What Is It?

    WPO – What Is It?

    In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls.

    • 21 min
    Audiobook: Unlimited New Patients – Volume 3

    Audiobook: Unlimited New Patients – Volume 3

    We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3!

    You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible.

    In this podcast, Mark & Howie talk about the making of our audiobook, supplementary marketing guides and where you can find a copy of your own to listen too.

    • 19 min
    COVID Impact & Rebound Plan

    COVID Impact & Rebound Plan

    Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. They cover setting reasonable expectations for returning to work.

    How to set reasonable expectations for when work resumes
    How to manage your marketing campaign in the midst of this pandemic
    Know which marketing to pause and which to move to maintenance mode
    Rebuild marketing momentum

    • 24 min
    What You Need to Do Right Now

    What You Need to Do Right Now

    In this podcast Mark & Howie, discuss what you can do now to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19.

    Podcast Highlights:
    How to set your schedule to create room for new patients
    Paint “new patients only” blocks in your calendar now
    Zero Cost Marketing Guide

    • 17 min
    Dental Marketing Guide: Dental Consumer Research: Unraveling the Mysteries

    Dental Marketing Guide: Dental Consumer Research: Unraveling the Mysteries

    In this guide, we dive head on into our dental consumer research findings. We combine those with over 30 years of real world marketing result data. What we have found will most definitely surprise you! The first question you may often hear from a prospective patient is ‘How much will it cost?’. This is because they don’t know how to ask the question they really want answered. This guide outlines how to answer the right questions, before they even ask! Know the questions. Answer the questions.

    • 47 min
    Dental Marketing Guide: 7 Steps to Attracting More Sleep Apnea Patients

    Dental Marketing Guide: 7 Steps to Attracting More Sleep Apnea Patients

    An All Inclusive Implementation Plan

    Our sleep apnea guide provides advice on marketing to internal patients, attracting new external patients and who should be your targeted audience. As well, we offer tips on Google Ad Campaigns, social media promotions and more.

    Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

    • 30 min

Customer Reviews

4.5 out of 5
4 Ratings

4 Ratings

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