100 episodes

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.

Dental Marketing Mastery William Horrocks

    • Marketing

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.

    The Habits of Wildly Successful Dentists

    The Habits of Wildly Successful Dentists

    In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves.

    • 24 min
    Dental Practice Fraud - Are you at risk?

    Dental Practice Fraud - Are you at risk?

    It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this or catch it early on, there by limiting your loss. In this podcast, Mark interviews Dental Practice Fraud Examiner Susan Gunn and they discuss how to protect your dental practice.

    • 25 min
    Fanning the Flames - Dental Insurance

    Fanning the Flames - Dental Insurance

    There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence.
    Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals.

    Dental Insurance. What is it Really?
    It’s a Highly Charged Subject
    It’s Just a Marketing Medium
    You Get to Capacity. Then What?
    Using Insurance to Fill Volume
    Boiling it Down

    • 22 min
    Special Guest: Dr. Marv Berlin Discusses Increasing Case Acceptance

    Special Guest: Dr. Marv Berlin Discusses Increasing Case Acceptance

    Mark Dilatush hosts a special guest, Dr. Marvin Berlin.Dr. Berlin has fine-tuned the process of utilizing dental photography with each of his patients. By being able to show them their teeth, he has found a way to better educate his patients on why a specific procedure is required.
    Highlights:
    It’s All About the Patient Understanding Their Dental Condition
    In the Beginning
    Online Learning
    This is Our System
    Establishing Trust is a Must
    A Seven Minute Process
    Other Uses for Photography

    • 22 min
    Fee For Service Dental Practices?

    Fee For Service Dental Practices?

    In our latest podcast, Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance, you can transition to a fee-for-service practice. We lay out the exact steps that will get you there.

    • 21 min
    Small Budget - Big Reward - Local Optimization

    Small Budget - Big Reward - Local Optimization

    It is incredibly important that you to spend a small percentage of your annual marketing budget on maintaining your local optimization. Whether you focus on organic/paid marketing, online/offline marketing or a combination of all of the above, this one piece is incredibly important. You do NOT want to overlook this piece!

    Highlights:
    Local SEO - What is it?
    How do other dentists get listed?
    The Importance in Monitoring Your Listing
    It's a War for the Consumer's Mind
    Passive and Aggressive Marketing

    • 23 min

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