Dental Marketing Quick Bites Colin Receveur

There is no more profitable position to achieve than to be THE go to expert in your area. This is not a position that is earned by luck. This is not a position that you can buy.

Struggle is not a circumstance. It is a choice. For most dentists, struggle is that feeling where you want to be doing more but, for some reason, it’s just not happening.

What most dentists do in a down market is just one example: Once turbulence shows up in the economy, it’s usually a mad dash to keep the schedules full. If this is your response, you already lost.

If you know what you’re doing, you can build a system that leverages the turmoil of a tough economy to give YOU a bigger piece of the pie in your market. This is how you sleep well in any economy. It’s not luck. It’s all by design.

What happens when you put profit and overhead above all else? You’d be surprised, and delighted, by the positive transformation it can have on your practice.

Marketing “gurus” love to throw around benchmarks that dental practices “should” hit.
Forget them. 
The only important benchmarks to hit are yours, because your practice, your market, and your goals are unique. Focus on improving the metrics that will most benefit your practice.