Derrick Daye - Building a Brand That Lasts SIMPLE brand With Matt Lyles

In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.
Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.
He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.
Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.
Here’s what we discuss:
How brand strategy has evolved vs. what has stayed the sameThe best definition of a brandHow to tie brand and business strategy together when starting a brandHow branding and customer experience relateThe best way to build a brandHow to create a strong emotional connection with your customersWhy storytelling is key to the brand conversation
RESOURCES FROM THIS EPISODE:
Derrick's websiteDerek's publication - Branding Strategy InsiderDerrick on LinkedIn