Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach

Do you get excited about something that gets you out of bed in the morning? That’s the case for my guest this week, Alexis Peters, who had an exciting journey from acting and production design to interior and virtual interior design.

What made her get into interior design? That voice in her head has been bugging her since she was a child. After years of putting it under the rug, she finally decided to do something about it.

From designing her own apartment to helping her mother redesign her home virtually, she found her magic and turned to make mistakes into a career by providing stylish and affordable interior design for all.

So if you’re ready to help others live better through design while making money and feeling fulfilled simultaneously, listen to this episode. Alexis can help you find your voice as a designer and craft your signature offer.

Featured Guest:

Alexis Peters is a Nashville-based interior designer with an exciting journey from acting and feature film production design to running her successful Virtual Design business.

Combining her passion for film and design, Alexis has learned to create stunning spaces on a budget, making her services accessible to many clients. With certifications in interior design, home staging, KonMari organization, and even Pilates, she brings a well-rounded approach to her designs.

If you're looking for expert advice on creating your signature offer, building a solid portfolio, and gaining exposure in the design industry, Alexis's unique perspective and experience make her an ideal source of inspiration and guidance.

Why you’ve got to check out today’s episode:


Examine Alexis’ Virtual Design Process and create your signature offer
Build a solid interior design portfolio from scratch without any experience
Discover the 3 Advantages of Virtual Design over Interior Design

Check out the show notes >>> How an Actress Turned Interior Designer Built Her Signature Virtual Design Offer with Alexis Peters

Links Mentioned:

Marie Forleo’s B-School: https://www.marieforleo.com/bschool

NEXT STEPS:

Grab your freebies:


Your Roadmap to a Career in Interior Design
3 Things I Wish I had known when I started my career

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at podcast@rwarddesign.com if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here. 

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Are you wondering whether you should charge for your initial design consultation or not?

Are you tired of giving away your time and knowledge for free during consultations?

In this week’s episode, I have the solution to help you monetize your consultations and showcase your professionalism. How? With paid consultation fees!

I discuss how to charge for consultations so you can demonstrate your expertise and value as an interior designer. As a result, you will increase your income and attract higher-paying clients who value your skills and abilities.

Since charging for initial consultations is controversial in the interior design industry, I'd love to hear your thoughts about it. And if you disagree with me and you have some great points, you'd like to bring up, reach out to me and let me know what you think. So we can talk there because I love hearing all sides of this story.

Why you’ve got to check out today’s episode:


Examine the controversy surrounding charging for initial consultations in the interior design community
Identify the 3 reasons why you should charge for your initial consultation
Discover ways to deliver more value to your interior design clients

Check out the show notes >>> 3 Reasons Why You Should Charge for Initial Interior Design Consultations & Highlight Your Expertise

Links Mentioned:


Style Quiz
Remodel Survival Guide

NEXT STEPS:

Grab your freebies:


Your Roadmap to a Career in Interior Design
3 Things I Wish I Had Known When I Started My Career

Join the Design Mentor to kickstart a successful career in interior design!

Listen to Related Episode:

Episode 16: How Outsourcing Client Intake Helps Interior Designers Convert and Retain Clients with Porsche Williams

Check out the best books every interior designer should have here

Email me at podcast@rwarddesign.com if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Interested in interior design but wondering what else you can do? Guess what? There is so much more to interior design! A world of exciting opportunities awaits you.

This week's guest, Ericka Saurit, is a former interior designer turned brand marketer. We are fortunate to have her share her motivational story with us. Remember Bethany from Episode 18? It was an inspiring move to get into coaching. Ericka's journey is just as empowering too.

Interior Design isn't just about one-on-one projects. There's a whole world of possibilities to explore.

Listen to Ericka's episode about branding, messaging, and marketing to level up your interior design career or business.

It's incredible how interior design opens doors to new passions and opportunities. So take advantage of this chance to broaden your horizons.

Why you’ve got to check out today’s episode:


Discover how to find success in marketing during tough economic times through the art of storytelling
Map out your brand marketing using Ericka’s E3 Strategy
Outline the parts of the marketing funnel and understand the importance of working with a brand strategist

Featured Guest:

Ericka Saurit has been a designer and marketer in the home industry for 23 years and has worked with GE, P&G, Beijing Olympics 2008, and Shanghai Natural History Museum throughout her career. By using strategy, storytelling, and insight, she helps her clients transform their brands.

After completing her marketing and business strategy studies at the University of California, Berkeley, Ericka began working in brand marketing for the design industry in 2011. She has also earned certifications in brand storytelling from IDEO and brand strategy and social media marketing, which she pursued after her career in design education.

Her extensive experience as a global brand marketing leader includes developing digital products and brand strategies for Airbnb in San Francisco. In addition, she's involved in designing immersive brand experiences for companies like Tag Heuer and Estée Lauder. Also, she has created award-winning messaging and engagement strategies for prominent home lifestyle brands across the United States, Europe, and Asia.

Connect with Ericka Saurit:


Website: sauritcreative.com
Instagram: @sauritcreativ

Check out the show notes >>> How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit

Links Mentioned:

Ericka's Brand Audit: sauritcreative.com/brandaudit

NEXT STEPS:

Grab your freebies:


Your Roadmap to a Career in Interior Design


3 Things I Wish I Had Known When I Started My Career

Join the Design Mentor to kickstart a successful career in interior design!

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Listen to Related Episode:

Episode 18: The Embrace of Change: How An Interior Designer Pivots to Become a Podcast & Messaging Coach with Bethany Wrede Peterson

Email me at podcast@rwarddesign.com if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Do you need help keeping your interior design clients satisfied?

I'm here to help you!

Today, I'm sharing my 7-step process to help you navigate your client's pain points and ensure they feel informed and invested. This proactive approach ensures a successful outcome every time!

You see, when it comes to design, managing expectations is crucial. And one of the best ways to do this is by making sure everyone involved understands what will happen every step of the way. That way, you can avoid disappointments or frustrations later down the line!

So listen to this week's episode and gain access to the tools needed for managing your client’s expectations like a pro.

Why you’ve got to check out today’s episode:


Examine the 7-step interior design process and its highs and lows from start to finish
Compare the different perspectives of designers and clients in each phase
Define your role as an interior designer and discover the benefits of having happier clients

Featured Review:

Accessible and generalizable “This show is so easy to understand. The content is clear and empowering. It’s accessible for those curious about design and how it works but also has practical insight for daily life. Solid skills and mindset that can be applied to other arenas as well.” - KayOrca -

Check out the show notes >>> The Pain Points of Interior Design Projects and How to Overcome Them

NEXT STEPS:

Grab your freebies:


Your Roadmap to a Career in Interior Design
3 Things I Wish I Had Known When I Started My Career

Join the Design Mentor to kickstart a successful career in interior design!

Email me at podcast@rwarddesign.com if you have suggested topics.

DM me on Instagram at @rwarddesign if you have a burning question.

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Are you an overwhelmed and struggling interior designer? You’re not alone. If you find yourself stuck and feeling like you’re a failure, this episode is for you as Kimberley Seldon shares how she overcame hurdles as a budding interior designer and managed to balance her work and life.

How did she do it? Through her friend’s recommendation, she sought help and found a powerful solution that changed her life and revolutionized the entire interior design industry.

Even with resistance at first, she transformed her life and business and is now helping influence designers worldwide to have more successful companies and satisfying lives.

So listen to this week’s episode because you’re in for a treat as she shares ways to transform your life and business so you can finally say, “Yes. I have it all.”

Why you’ve got to check out today’s episode:


Overcome common hurdles faced by budding interior designers as they kick-start their careers
Learn how implementing structured systems and procedures contributes to a balanced work-life dynamic
Discover the power of honest and straightforward communication strategies in building a solid client base

Featured Guest:

Kimberley Seldon is a force to be reckoned with in the design world, with an impressive resume that spans interior design, television, and magazines. She founded the Kimberley Seldon Design Group and contributed to the Toronto and Los Angeles design scenes. Having hosted three shows for HGTV Canada and served as the decorating editor of Style At Home magazine for 18 years, Kimberley's expertise in design is undeniable. With her online educational platform, Business of Design, she empowers designers to establish effective systems and procedures, leading them to a more balanced and fulfilling work-life balance.

Check out the show notes >>> How Business Coaching Can Help You Transform Your Life and Interior Design Business

NEXT STEPS:

Grab your freebies:


Your Roadmap to a Career in Interior Design


3 Things I Wish I Had Known When I Started My Career

Listen to Related Episode:


Episode 31 - Want to Elevate Your Interior Design Business? The Power of Coaching for Success

Join the Design Mentor to kickstart a successful career in interior design!

Enroll in Business of Design with Kimberly Seldon today to scale your interior design business!

Email me at podcast@rwarddesign.com if you have suggested topics.

DM me on Instagram at @rwarddesign if you have a burning question.

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

What does it take to be the CEO of your own interior design business?

In this episode, I explore what the CEO mindset entails, why it matters, and how it can drive your interior design business to new heights.

I also share what it is like to be one – and it’s way more than doing design work and establishing processes, procedures, and structure. There are other traits a business owner must possess to grow a business and lead effectively.

As a designer, I encourage you to adopt a CEO mindset and be accountable for your business. Because to achieve success, a plan, goals, and processes must be implemented.

This week's episode allows you to embrace the CEO mindset and implement strategies to help you build a successful business. These skills will help you be a better leader, delegate tasks effectively, and trust your team to ensure a positive work environment.

Why you’ve got to check out today’s episode:


Define what a CEO is and discover why you need a CEO Mindset
Identify the different ways you can delegate in your business
Learn about the 4 CEO Mindset Tips you can use to succeed in your interior design business

Check out the show notes >>> The CEO Mindset: How It Drives Success in Your Interior Design Business



NEXT STEPS:

Grab your freebies:


Your Roadmap to a Career in Interior Design
3 Things I Wish I Had Known When I Started My Career

Listen to Related Episode:


Episode 23: The Roadmap to Becoming an Interior Designer
Episode 01: Interior Design: An Introduction & the 3 Paths You Can Take To Get There
Episode 32: Top Secrets and Winning Mindset Behind a Wildly Successful Business Owner with Andrea Liebross

Join the Design Mentor to kickstart a successful career in interior design!

Email me at podcast@rwarddesign.com if you have suggested topics.

DM me on Instagram at @rwarddesign if you have a burning question.

Leave me a rating and review! Click here.

Visit my website at rwarddesign.com to learn more about my services



Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...