APR 10

31. AI is Disrupting Architecture and Lessons for Digital Product Teams [Matthew Krissel]

AI is changing how we design and the types of products we build. It’s still unclear exactly what the future of design looks like, but architecture reveals important lessons about how AI will transform the creative process and how it can improve the efficiency of major development projects. Matt Krissel, the Co-Founder of the Built Environment Futures Council, joins us to discuss how AI is disrupting architecture and lessons for digital product teams. He really struck powerful points many times during our conversation about questioning the role of time and permanence in a world when we want more, faster. We covered a lot of topics: ➤ Flipping the creative process on its head ➤ Incremental growth is fine but let’s reimagine processes ➤ What should we be doing with more productivity? ➤ Getting punch-drunk on complexity & novelty ➤ The value of modelling complex project operations Matthew is a fellow of the American Institute of Architects and a principal at Perkins&Will, a global, interdisciplinary architecture and design firm. For over two decades, he has led transformative architectural projects across North America and internationally. His portfolio ranges from iconic, institution-defining buildings to small homes with big ideas. Drawing from his extensive work and deep interest in design and technology, Matthew co-founded the Built Environment Futures Council (BEFC) in 2023. This diverse national group of designers and builders works to advance the discourse and opportunities for design, technology, and artificial intelligence in architecture and construction. He is also an adjunct faculty member at the Carnegie Mellon School of Architecture, where he works to help shape the next generation of design leaders. Follow him and his work: https://www.linkedin.com/in/matthew-krissel https://www.thebefc.org/ https://www.creativelab3.com/matthew —------- Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. Go to https://designof.ai to share your AI product recommendations and product ratings. This episode was hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. https://designofai.substack.com/

55 min

APR 1

30. Take Control of AI’s Predictive Power [Tyler Hochman, FORE]

What seemed unimaginable a few years ago is now possible because AI is becoming cheaper and more accessible to any entrepreneur. Unlocking your data & building point solutions are the key. By focusing on high value, repeating business problems you can leverage AI’s predictive capabilities to solve any use case. This is episode 30 and our guest is Tyler Hochman, CEO of FORE Enterprise. We’re discussing how you can take control of AI’s predictive power. This episode is a roadmap for product teams and entrepreneurs looking to unlock their data’s disruptive potential. In this episode we cover: ➤ Focus on AI’s immense data structuring capabilities ➤ Hacks of get the data needed to train your model ➤ Why Entrepreneurs should focus on building point solutions ➤ AI can predict when you’ll quit your job & how to keep you ➤ Data privacy becoming a major differentiator of workplaces ➤ How OpenAI collected so much data to train their model Tyler Hochman is the Founder and CEO of FORE Enterprise, an AI workforce analytics platform that predicts which employees plan to leave their jobs and recommends strategies for retention. Hochman, who was recently acknowledged on Forbes 30 Under 30 list for social impact, and is at the forefront of AI innovation. Prior to founding FORE Enterprise, Tyler founded multiple consumer and B2B apps and companies, such as TH Analytics, VELLA, Modern Memoir, and SafeStop. Tyler holds a B.S. in Management Science and Engineering from Stanford, with a focus on Data Science and Finance. Follow him: https://www.linkedin.com/in/tyler-hochman-83b547130 —------- Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. Go to https://designof.ai to share your AI product recommendations and product ratings. This episode was hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. https://designofai.substack.com/

50 min

MAR 20

29. Trust is a Double-edged Sword: AI will Transform Services [Sarah Gold]

Which products and services should we trust? How can brands earn our trust? As we enter the AI agentic era, we’re going to be faced with increasing concerns about trustworthiness. Our guest was described by John Maeda in 2024 as "the great mind of our time for services earning trust." This is episode 29 and we’re discussing: Trust is a double-edged sword: How AI will Transform Services with Sarah Gold. We’re providing you with a roadmap for increasing the trust of your products & services: ➤ Importance of civic tech in delivering equitable services ➤ Responsibility to focus on helping people and human KPIs ➤ Principles for increasing trustworthiness ➤ Risk of over-relying on, and trusting services too much ➤ AI agents will change our relationship with services & each other Sarah Gold is a digital leader with extensive experience in conceptualising, designing and building trustworthy, high stakes products and services with emerging technologies across private and public sectors. Currently applying this expertise to build and grow Projects by IF, a specialist agency that she founded in London. IF helps clients, including the UK Government, Virgin Media O2 and Telus Health grow in new markets, and deepen existing relationships, through greater customer trust. She advises the Mayor of London's Data for London programme, and the UK Design Council on digital. Her work on legibility of complex systems has won several awards, including Forbes 30 under 30 and The Observer's New Radical. Follow her https://www.linkedin.com/in/sarahtgold/ Find her work and resources https://www.projectsbyif.com/ -------Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. https://designofai.substack.com/ -------- Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. We’re on a mission to collect examples of how you’re using AI to elevate how you work. Share your examples at https://designof.ai -------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/

58 min

MAR 6

28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

AI may replace many of our jobs. UX Research is one of the roles most at risk because the technology is increasingly automating many of the tasks.. John Whalen is one of the researchers working at the forefront of leveraging AI. He joins us to map out the future of research and how anyone in product can ride the AI-augmentation wave to better individual and team results. This is episode 28 and we’re discussing how AI will transform product research with John Whalen Ph.D. We cover a topics that are hugely important to anyone working in product and agencies: ➤ How to gain more influence with stakeholders and leaders ➤ That’s it IS possible to do 7 weeks of work in 7 days thanks to AI ➤ Researchers must be curious about AI or get wiped out ➤ How we work has already been disrupted every time a new tool arrives ➤ Why synthetic users are actually immensely powerful, and when to use them John Whalen leads Insights & Innovation at Brilliant Experience, where he helps global brands understand the psychology behind their customers' behaviors and bring successful products to market. Initially skeptical about AI, John and his team conducted extensive “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable, and became convinced that AI will transform how research will be done. Now he regularly interviews pioneering founders in the AI-for-UX space and leverages the latest AI tools to deliver rapid, scaled, global insights for top brands. With a PhD from Johns Hopkins, John combines academic rigor with real-world pragmatism to help UX researchers and product leaders harness the new realities of AI-powered research. Follow him https://www.linkedin.com/in/johnwhalen/ Learn about his work at https://brilliantexperience.com —------- Participate in our AI product recommendations database here https://airtable.com/appeE4oGqKJ17Rwum/pagFmrnUrIkAdHg4n/form Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. We’re on a mission to collect examples of how you’re using AI to elevate how you work. Share your examples at designof.ai This episode was hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. https://designofai.substack.com/

1h 7m

FEB 27

27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

How are the world’s largest brands leveraging AI? Where are they getting the greatest ROI? What are the biggest fears and barriers to adopting AI at scale? To answer these questions we invited one of the world’s leading AI consultants to explain what’s happening today and shifts he expects in the near future. This is episode 27 and our guest is Jan Emmanuele, Director of Generative AI Consulting at Superside. We’re discussing implementing AI at-scale in creative teams and cover: ➤ Where businesses are getting the most value from AI ➤ GenAI’s ability to massively scale creative outputs ➤ Processes and strategies for implementing AI effectively ➤ Addressing the challenges and fears of leveraging AI ➤ AI’s adoption as a creative multiplier will surge in 2026 This episode is perfect for business, product, and design leaders who want to get details on how to best implement AI to augment and automate workflows. Jan leads Superside’s AI Consulting department, working intimately with some of the leading companies - incl. several Fortune 500 companies - to integrate AI into their creative workflows. Prior, he was leading investments into AI startups at a venture capital fund and has 3 years experience as a McKinsey consultant working on tech and software topics. He also holds a PhD on AI for cancer treatment and developed AI solutions in a medical device company, including several patents. Follow him and Superside: https://www.linkedin.com/in/jan-emmanuele-4a13a3118 https://www.superside.com/ Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. This episode was hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. We’ll also be announcing events soon too. https://designofai.substack.com/

58 min

FEB 13

26. Designing a New Relationship with AI: Critical Mindset Shifts for Success [Sara Vienna, Metalab]

What we design and how we design are changing because of AI. It’s happening faster than anyone could imagine. Our guest Sara Vienna has been designing a new relationship with AI and she’s been doing it for years ahead of others. She is Chief Design Officer at Metalab, one of the top design consultancies in the world, she leads exceptional design talent who are leveraging AI to its fullest. Sara has shaped the technology landscape for some of the biggest brands in the world and tomorrow’s disruptors. This is episode 26 and we’re discussing Designing a New Relationship with AI. This is the most important episode yet, because we discuss: ➤ Shifting our mindsets about AI, design, and value creation ➤ Just because something is faster doesn't mean it's of quality ➤ The great responsibility of designers to question our work ➤ Challenge yourself & experiment or you will get left behind ➤ Consumers will put money towards experiences that are valuable -------- Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. --------- As Chief Design Officer, Sara leads Metalab’s Research, Strategy, and Design to ship best-in-class products. Metalab, recently listed as one of Fast Company’s Design Companies of the Year, made its name designing for companies like Slack, Uber, Pitch, Instacart, and Headspace. The team continues to leave its mark across emerging startups and household names such as Suno, Midjourney, Nike, Pika, and The Atlantic. Sara is also an advisor to Metalab's Venture Fund companies helping early-stage start-ups become the next unicorn. She lives on the island of Oahu, Hawaii with her family including two rescue fur babies. Follow Sara and Metalab on Linkedinhttps://www.linkedin.com/in/saraviennahttps://www.linkedin.com/company/metalab @sravienna and @metalab on most other socials And make sure to read her article which was the inspiration of this talk:https://www.metalab.com/blog/designing-new-relationship-with-ai ------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. We’ll also be announcing events soon too. https://designofai.substack.com/

1h 25m

JAN 30

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

Every product, design, and business decision we make is powered by insights. Will AI help all of us to make better strategic decisions? For two decades David Boyle has been working with the biggest brands in the world to deliver insights that inform global strategies. We discuss the future of insights & strategy in the era of AI. ➤ AI is transforming the speed and impact of research ➤ How we’re getting better answers and more informed strategies ➤ Orgs must foster a cultural shift to take advantage of AI ➤ AI can be confidently, persuasively wrong ➤ Experts will always be critical to evaluating AI outputs Please make sure to subscribe to our Substack to get the most important strategy, news, and training insights: ⁠https://designofai.substack.com/⁠ -------- David Boyle helps organisations grow by using AI and by finding hidden truths in their audience data. He's passionate about audience insight, business strategy and making work better, quicker and happier through the thoughtful application of language models like ChatGPT. David built the insight team that transformed EMI Music to put audiences at the heart of decisions. He went on to leadership roles at BBC, MasterClass and Harrods before founding Audience Strategies in 2019. David is the lead author of the PROMPT series of books, which offer practical guides for using language models across different industries. Drawing on his background in analytics and strategy, he's become a leading voice in how organisations can harness AI's potential while avoiding its pitfalls. He sees language models as an "electric bike for the mind" - a powerful multiplier that still needs human steering. Having worked with dozens of the world's leading companies, David brings a grounded perspective on AI adoption. He advocates for a balanced approach: language models can achieve about 70% of traditional research quality in a fraction of the time and cost, but outputs should always be verified. His "4P's" framework emphasises that effective AI use requires preparation, process, and proficiency - not just prompts. Follow him: https://www.linkedin.com/in/beglen/ --------- Thank you for listening to the Design of AI podcast. Our mission is to improve how AI is leveraged. We interview leaders at the forefront of AI to unpack strategies and lessons for designers and product teams. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/

53 min

JAN 22

24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

We’re two years into the GenAI era and there’s still plenty of uncertainty about how to best leverage AI to improve existing products. Ioana Teleanu will walk through her advice to designers and product teams looking to improve existing products. She was the lead designer, AI at Miro and runs the AI Goodies newsletter. This is episode 24 and we’re discussing how to leverage AI to improve the UX of existing products ➤ Challenges and opportunities for designers ➤ Focus on solving real problems with AI solutions ➤ Understanding intent is crucial for effective AI ➤ The risk of ruining a good product by forcing AI on users ➤ Deciding where and how to start leveraging AI in your product Ioana Teleanu is the founder of AI-R Studio, a boutique design agency specializing in AI design. In the past, she shaped the experience of Miro AI as their Lead Product Designer for AI and UiPath’s Clipboard AI, which was granted Time Magazine's 'Best Invention of 2023' award. She's the creator and instructor of one of the most successful courses on AI for Designers. She also helps designers navigate the transformation of the AI x Design space on her social channels UX Goodies, as well as through the AI Goodies newsletter. Add her on LinkedIn: https://linkedin.com/in/ioanateleanu/ Follow her newsletter & course: https://zaap.bio/uxgoodies ----------- This episode was sponsored by PH1, a research & strategy consultancy that has been working with Spotify, Microsoft, Dell, National Football League, Telus, and various educational, health, and public sector orgs to map the future of their organizations. PH1 specializes in researching, conceptualizing, aligning, and testing how to improve your products and service. https://ph1.ca ----------- Our mission is to improve how AI is leveraged. We interview leaders at the forefront of AI to unpack strategies and lessons for designers and product teams. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ --------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ --------- Questions, pitches, or partnerships? info@designof.ai

51 min

Design of AI | Product • Strategy • Innovation • Career • Growth

31. AI is Disrupting Architecture and Lessons for Digital Product Teams [Matthew Krissel]

30. Take Control of AI’s Predictive Power [Tyler Hochman, FORE]

29. Trust is a Double-edged Sword: AI will Transform Services [Sarah Gold]

28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

26. Designing a New Relationship with AI: Critical Mindset Shifts for Success [Sara Vienna, Metalab]

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

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Design of AI | Product • Strategy • Innovation • Career • Growth

Episodes

31. AI is Disrupting Architecture and Lessons for Digital Product Teams [Matthew Krissel]

30. Take Control of AI’s Predictive Power [Tyler Hochman, FORE]

29. Trust is a Double-edged Sword: AI will Transform Services [Sarah Gold]

28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

26. Designing a New Relationship with AI: Critical Mindset Shifts for Success [Sara Vienna, Metalab]

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

About

Information

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