30 episodes

The Design Tribe show is the podcast version of my live webinar series. We are a community of designers and creative entrepreneurs sharing design tips, all creative parts of our business, designer success stories, and strategies for growing your creative business online.

Design Tribe Podcast Lauren Lesley: Atlanta designer + illustrator

    • Arts
    • 4.7 • 10 Ratings

The Design Tribe show is the podcast version of my live webinar series. We are a community of designers and creative entrepreneurs sharing design tips, all creative parts of our business, designer success stories, and strategies for growing your creative business online.

    Get Your Art in Retail Stores w/ Jenna Rainey + Julie Turkel

    Get Your Art in Retail Stores w/ Jenna Rainey + Julie Turkel

    In this episode of the Design Tribe podcast, I'm chatting with Jenna Rainey and Julie Turkel about how to get your art in retail stores + so much more! Jenna Rainey is a successful licensed artist with an incredible YouTube channel with over 120K subscribers. She provides tutorials for illustrators, calligraphers, and watercolor artists. Jenna has collaborated with brands like Papyrus, Anchor Brewing Company, and Target!


     


    Website: https://jennarainey.com/


    YouTube Channel: https://www.youtube.com/channel/UCqWj...


     


    Julie Turkel is a licensing agent who started at Nickelodeon, building the brand collab business from the inside out. Julie left Nickelodeon to then go on to represent Jonathan Adler, Nate Berkus, Dabney Lee and Jenna (among a few others). After 25 years in the business, her expertise is in brand licensing and she and Jenna have a unique experience working together on fun projects like a calendar line in Staples, a collection with Toki Mats for baby mats and more!


     


    During the livestream, we discussed:


    - How to get your foot in the door and products on the shelves of retail stores

    - How to build a profitable licensing business - What is licensing (brand collaboration) and is it for you? 

    - What getting your work in Staples, Target and big box retailers really looks like

    - Trend Research and Informative Research to help with developing your signature style and strategy as a creative entrepreneur

    - Key elements to building a brand that everyone must know


    ➡️ Take my FREE MINI COURSE, Art Style Secrets:


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    ➡️ Get my 2022 Trend Guide: 


    https://www.laurenlesley.com/trend-2022


     


    🤓RESOURCES:


    https://www.laurenlesley.com/resources 


     


    ART SUPPLIES
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    • 1 hr 17 min
    Q+A: Surface Pattern Design (Ask Me Anything w/ Mya)

    Q+A: Surface Pattern Design (Ask Me Anything w/ Mya)

    ➡️ Join my free mini course, Art Style Secrets:


    https://www.laurenlesley.com/sign-ups-art-style-secrets


     


    🎧 LISTEN TO THE DESIGN TRIBE PODCAST:
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    • 31 min
    How To Price Your Art w/ Katie & Ilana from Loomier

    How To Price Your Art w/ Katie & Ilana from Loomier

    ➡️ Get your copy of Price With Purpose:


    Click here to get your copy.*


     


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    *Affiliate links.


     


     

    • 1 hr 10 min
    Design Trends for 2022 - Surface Pattern Design, Textile Design, and Illustration

    Design Trends for 2022 - Surface Pattern Design, Textile Design, and Illustration

    ➡️ Get your copy of my 2022 Trend Guide:


    https://www.laurenlesley.com/trend-2022


     


    🎧 LISTEN TO THE DESIGN TRIBE PODCAST:
    ⭐️ Be sure to leave a rating + a review!


    iTunes: https://apple.co/2xZIPsy

    Spotify: https://spoti.fi/2LHe2TB




    📲🤳🏻 SHARE IN YOUR IG STORIES + TAG ME:
    http://instagram.com/laurenlesleystudio #laurenlesleystudio


     


    TRANSCRIPT:


    Speaker 2 (00:06):


    Hey, what's up. Y'all I'm here in beautiful Atlanta. And today I wanted to talk to you about trends. I'm currently in a deep dive of trend research for 2022 and wanted to let you know that I've got several pre-order discounts going on for my 2022 trend guide, plus a live workshop for those of you who sign up early, just head over to my website@laurenleslie.com and click on trend. Leslie is spelled with an E Y and join my email list to get the next discount. All right, thanks for listening to the design drive. Let's start the episode.


     


    Speaker 3 (00:44):


    Okay. So why are trans important? I think this is the first question we should start out with because there are designers out there who really hate trends and they don't think trends are important. They have no interest in following them. They maybe see trends as being cheap and too commercial or, you know, kind of like it kind of like you lose yourself as a designer. If you're chasing trends all the time, you don't really have sort of this aesthetic that defines your own brand. But to me, I really see trends as art. Especially when you are looking at runway shows and some of the, you know, beginning stages of where these trends are developing. And I mean, it really is art. And I know that these things have a commercial use and that the trends are going to kind of push sales for a lot of products.


     


    Speaker 3 (01:41):


    Right. And, you know, I understand why people will see that as you know, oh, it's a gimmick or it's a sales tactic, but the thing is of that transit sell for a reason. And it's because they're inspiring. And I don't think that these two concepts are mutually exclusive, right? Like I don't think that just because something sells well, it's automatically not art or it's automatically cheap, right. Just because it's commercial, it doesn't mean that it's not a really amazing and deep and valuable. And so I think that, you know, when you really start to dive into the beginning stages of how these concepts come about from the designer's imagination, right. And the experimentation, and, you know, putting together kind of insane materials. And in ways that, you know, to the current mainstream would seem crazy. Like if you look at a lot of runway trends, they seem kind of nuts and it's because they are exaggerated it's because it is a place where, you know, clothes and apparel and design ideas can be whatever they want because they aren't actually going to be selling in this form.


     


    Speaker 3 (02:52):


    Right. The life cycle of a trend is that it starts out on something like their runway and it's really wild and really crazy. And then retailers kind of tend to the Trinity retailers tend to be the first ones to jump on that trend, but they water it down a bit. Right. It's not like you're going into a trendy store and seeing the exact same thing that you would have seen in runway fashion. So it's watered down a little bit and it's made more digestible for the average consumer. And then you have, you know, stores and retail brands that are, you know, kinda in the middle there, they're not super Trinity, but you know, they, they see these Trinity stores and they see that, oh you know, proof of concept, right. That people are actually buying these things. So, all right, maybe we'll dabble.


     


    Speaker 3 (03:42):


    Maybe we'll stick our toe in the water and we'll try this trend. It's a little scary, but we'll try it. And then, you know, those stores, they start selling and, you know, people love it and more and more people jump on the trend. And wh

    • 20 min
    Selling On Patternbank w/ Neil Elliott (pt. 2)

    Selling On Patternbank w/ Neil Elliott (pt. 2)

    How do you sell on Patternbank successfully?  What do successful pattern designers do differently?  Neil Elliott from Patternbank gives us tons of tips for Patternbank success!


     


    ➡️  FREE TRAINING in Textile Design:


    🎧  Subscribe

    Rating & Review

    👉 http://bit.ly/2JkxdnE​ 


     


    ➡️  FREE Art Style Secrets mini course:


    🎧. Subscribe

    Rating & Review

    👉 https://bit.ly/2UitNqB


     


    Questions asked:



    Could you please introduce yourself and tell us a little of Patternbank’s history?

    Could you please explain the process to signing up for Patternbank and getting started?
    (A lot of designers had questions about their file submissions, things like that.)



    Can you please explain the different types of licenses available to buyers on Patternbank and what they mean for the artist?

    Patternbank includes some amazing trend insights. How important is it for artists to follow these trends? In general, do your stats confirm that these trends sell better on your site overall?
    Which categories are considered classic and always sell well? Florals, textured prints, etc?

    Your trend page includes SS and FW trends. When is the best time of year for artists to be uploading designs for an upcoming season?



    How often should designers be uploading new patterns? Are designs shown in chronological order or is there an algorithm?
    It would be amazing for artists to be able to see new keywords clients are searching for.



    How would you describe patterns that look the most commercial? What characteristics do they have?

    Your newsletter suggests that designers edit, update, & delete designs. Can you explain why that should be a priority for artists and how it may affect their sales?

    What percentage of Patternbank customers are in the Fashion industry? Home Décor, Stationery, Accessories? What / who is the biggest industry buying on Patternbank?

    Do Premium Designs or Standard Designs sell better overall?

    When a design sells, what percentage goes to the artist and what percentage goes to Patternbank?

    When an artist uploads their designs to Patternbank under the Standard License, can they sell the design on other platforms?

    When an artist sells a design, they’re able to see who the client is and click on the client’s profile. However, there isn’t any further information or way for the artist to follow up with the client. Does Patternbank plan to add any functionality here? Would it be beneficial to strengthen relationships between clients and artists who fit their aesthetic needs?

    Do you have any tips or advice on the quality of design uploads?

    How important are extra assets to clients? Unfortunately, they cannot preview extra assets such as original drawings, color ways, etc, so does it really affect their buying decision?

    Should artists be working with Pantone colors? What color mode is recommended? RGB, Hex Code, CMYK?

    How does Social Media play a role? If an artist uploads a new design to Patternbank - is that enough? Or should they share it on social media, too? If yes, which channels and how often? Please explain.

    According to your data, do vector or raster files sell better on Patternbank? Or does it matter?

    Does Patternbank only accept repeat patterns or can artists also upload placement prints? For example, I used to be an in-house Textile Designer and I designed a lot of rugs and pillows that had placement prints. In fact, my Art Director would often give the criticism that a rug designed looked “too much like fabric,” which meant repeats were not ideal for a rug design.
    Other artists may wonder if they could ever sell an illustration that included several supporting or blender patterns on Patternbank to accommodate different markets?



    The wonderful thing about Patternbank is that artists don’t have to make the big investment up front to go to a trade show to meet clients. That can be really expensive and can take a lot of time to see a positive ROI.
    The down

    • 42 min
    Selling On Patternbank w/ Neil Elliott (pt. 1)

    Selling On Patternbank w/ Neil Elliott (pt. 1)

    How do you sell on Patternbank successfully?  What do successful pattern designers do differently?  Neil Elliott from Patternbank gives us tons of tips for Patternbank success!


     


    ➡️  FREE TRAINING in Textile Design:


    🎧  Subscribe

    Rating & Review

    👉 http://bit.ly/2JkxdnE​ 


     


    ➡️  FREE Art Style Secrets mini course:


    🎧. Subscribe

    Rating & Review

    👉 https://bit.ly/2UitNqB


     


    Questions asked:



    Could you please introduce yourself and tell us a little of Patternbank’s history?

    Could you please explain the process to signing up for Patternbank and getting started? (A lot of designers had questions about their file submissions, things like that.)



    Can you please explain the different types of licenses available to buyers on Patternbank and what they mean for the artist?

    Patternbank includes some amazing trend insights. How important is it for artists to follow these trends? In general, do your stats confirm that these trends sell better on your site overall?Which categories are considered classic and always sell well? Florals, textured prints, etc?

    Your trend page includes SS and FW trends. When is the best time of year for artists to be uploading designs for an upcoming season?



    How often should designers be uploading new patterns? Are designs shown in chronological order or is there an algorithm?It would be amazing for artists to be able to see new keywords clients are searching for.



    How would you describe patterns that look the most commercial? What characteristics do they have?

    Your newsletter suggests that designers edit, update, & delete designs. Can you explain why that should be a priority for artists and how it may affect their sales?

    What percentage of Patternbank customers are in the Fashion industry? Home Décor, Stationery, Accessories? What / who is the biggest industry buying on Patternbank?

    Do Premium Designs or Standard Designs sell better overall?

    When a design sells, what percentage goes to the artist and what percentage goes to Patternbank?

    When an artist uploads their designs to Patternbank under the Standard License, can they sell the design on other platforms?

    When an artist sells a design, they’re able to see who the client is and click on the client’s profile. However, there isn’t any further information or way for the artist to follow up with the client. Does Patternbank plan to add any functionality here? Would it be beneficial to strengthen relationships between clients and artists who fit their aesthetic needs?

    Do you have any tips or advice on the quality of design uploads?

    How important are extra assets to clients? Unfortunately, they cannot preview extra assets such as original drawings, color ways, etc, so does it really affect their buying decision?

    Should artists be working with Pantone colors? What color mode is recommended? RGB, Hex Code, CMYK?

    How does Social Media play a role? If an artist uploads a new design to Patternbank - is that enough? Or should they share it on social media, too? If yes, which channels and how often? Please explain.

    According to your data, do vector or raster files sell better on Patternbank? Or does it matter?

    Does Patternbank only accept repeat patterns or can artists also upload placement prints? For example, I used to be an in-house Textile Designer and I designed a lot of rugs and pillows that had placement prints. In fact, my Art Director would often give the criticism that a rug designed looked “too much like fabric,” which meant repeats were not ideal for a rug design.Other artists may wonder if they could ever sell an illustration that included several supporting or blender patterns on Patternbank to accommodate different markets?



    The wonderful thing about Patternbank is that artists don’t have to make the big investment up front to go to a trade show to meet clients. That can be really expensive and can take a lot of time to see a positive ROI.The down side for arti

    • 46 min

Customer Reviews

4.7 out of 5
10 Ratings

10 Ratings

mvarol928 ,

So informative!

What a great podcast all the information is very relevant and helpful.

Saundesh ,

Great content

Just started listening and I love this podcast because it’s really hard to find many that are specifically about surface pattern design. So many helpful tips already!

Uplift by Clarissa ,

Entry Level Surface Designer’s Best Friend

Love all of the content Lesley produces. Everything she shares is so helpful for me as an entry level surface designer trying to break into the industry. I highly recommend all of her content across her podcast, classes, YouTube channel, and whatever else she puts out there! She is awesome 😁

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