Design with the Customer in Mind with Brandon Curry

Shradha and Rupert are joined by Brandon Curry, CEO of WorkArts and a practitioner who has led org design from the shop floor to the C-suite. Drawing on years of experience in manufacturing, performance improvement, and HR leadership, Brandon shares how real org impact comes from centering the customer, not the spreadsheet.

They explore:

• Why designing around spans and layers often leads to “averageness”
• How founders—and founder-mindsets—drive better design
• How talent insight compounds over time
• The dangers of blindly implementing best practices or benchmarks
• Why modeling options and playing with org scenarios is underrated
• The trap of designing for people vs. designing for purpose

If you want practical, grounded org design that starts with strategy, centers the customer, and scales with clarity—this is a must-listen.