Design Your Wedding Business Jen Taylor

What’s the difference between an employee and an independent contractor?


You might think you know the answer, but the line between the two can get a little blurry, especially in the wedding industry.


On this podcast, I help you create your wedding industry business plan, and in this episode, we’re tackling employees vs. independent contractors. We’re talking about how to know which you should hire, what you need to know about both, and how each can benefit your business. There’s a simple question you can ask yourself to determine which type of hire you need to make, and I’m sharing it in this episode. 


Topics covered in this episode include:
How to know if someone is an employee or an independent contractorRegulations you need to know if you’re hiring an employeeHow to avoid legal trouble if you’re working with an independent contractorThings that wedding professionals need to look out for when hiringIf you’ve been asking yourself whether you need to bring on an employee or an independent contractor, this episode has the answers for you. Start listening now!


I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business/!

Show notes available at jentaylorconsulting.com/episode55

How do you feel about onboarding new employees?


My goal with this episode of Design Your Wedding Business is to create some ease around the onboarding process because it tends to cause a lot of anxiety. 


We’re going through everything you need to cover in your onboarding process start to finish, item by item. By the end of this episode, you’ll have a complete plan to create your onboarding process from the interview and offer letter all the way through to the end of training. 


Topics covered in this episode include:
Templates that will help you with the onboarding process What to put in your offer letter How to prepare for an interview How to help your new employee feel comfortable and supported 
If onboarding is intimidating to you and maybe even holding you back from growing your team, all you need is 12 minutes to listen to this episode and you’ll be fully equipped with everything you need to know to set up your onboarding process. Tune in to get started now!


I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business/!


Resources Mentioned:
Join the Facebook Group: www.facebook.com/groups/designyourbusinessjentaylor 

Show notes available at jentaylorconsulting.com/episode54

Let’s talk about teams.
When should you add to your team? How many employees should you bring on? What happens when you have a slow season?


Dana and Courtney from Hustle + Gather are here to answer your questions. They are total pros when it comes to building a dream team in the wedding industry and they’re here to share their insider knowledge with you. 


Hustle + Gather is a training and consulting firm that is on a mission to inspire others to take big leaps, dream big dreams, and create amazing teams that grow profits and enjoyable (but productive) culture within business.


Topics covered in this episode include:
How to know when it’s time to grow your teamCreating a team that is the right size for your business model Finding people who are invested in your visionHow to hire the right person
If managing a team is a little outside your comfort zone, fear no more. This episode has got you covered. Tune in!


I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/designyourweddingbusiness/!


Resources Mentioned:
Use code PODCAST for $20 off the Finding Your Ride or Die Team e-course: www.hustleandgather.com/store 
Follow @hustleandgather on Instagram: https://www.instagram.com/hustleandgather/
Follow @thebradfordnc on Instagram: https://www.instagram.com/thebradfordnc/ 
Follow @canddevents on Instagram: https://www.instagram.com/canddevents
Follow @anthem.house on Instagram: https://www.instagram.com/anthem.house 


Show notes available at jentaylorconsulting.com/episode53

Do you have an HR management plan in place?


In this episode of Design Your Wedding Business, we are talking about another one of the 8 CEOs: teams!  


Yep, you are your own Chief of Staff/HR Department! If you have a team already, this means you serve as a leader to all of your employees whether they are on payroll or contractors. You are responsible for ensuring they have everything they need to perform their job and meet expectations, as well as providing feedback to help them improve in their role.


If you’re on your own, you might not worry about wearing this hat right now, but when you reach a point where you need help, and you will, you will be responsible for navigating every step of the hiring process, from writing the job description and conducting interviews to selecting the right candidate and onboarding them. 


If you haven’t prepared for that, now’s the time to get started!


Topics covered in this episode include:
What your strategic HR management plan isEverything you need to consider when you’re bringing on employeesThe importance of knowing the federal and state laws
Tune in to get started on your strategic HR management plan!


I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/designyourweddingbusiness/!


Resources Mentioned:
U.S. Department of Labor General Resources: https://www.dol.gov/general/topics
Hours Worked Under the Fair Labor Standards Act (FLSA) Fact Sheet: https://www.dol.gov/whd/regs/compliance/whdfs22.htm
The Family and Medical Leave Act (FMLA): https://www.dol.gov/general/topic/workhours/fmla
The Americans with Disabilities Act: https://www.dol.gov/general/topic/disability/ada
Strategic Human Resource Management Plan PDF: https://drive.google.com/file/d/1RvKHK4gjZ9HLnkveESAibAa7ipbHeYvy/view?usp=share_link 


Show notes available at jentaylorconsulting.com/episode52

Why is it so important to develop a brand strategy?


A strong brand is critical for building connections with your customers. A successful brand strategy can help improve loyalty, drive brand awareness, create repeat customers, and inspire word-of-mouth marketing and referrals.


Jordan Kentris is joining me in this episode to teach you how to create a brand strategy for the wedding business you want. If you’re having a hard time nailing down your brand, or you feel like you’ve outgrown your brand but you’re not sure how to update it, this episode is packed with the information you need. 


Jordan Kentris is the founder and owner of the boutique design firm A Good Day, which was created to serve planners and their eclectic couples with one-of-a-kind stationery that establishes a unique brand for each event. An innovator in the industry, he was recognized by BizBash as one of the Most Innovative People in 2020 and was a finalist for the NACE One Awards Innovator of the Year.


Topics covered in this episode include:
What a brand strategy is The pieces that go into building a brand How to assess what is and isn’t working in your branding Updating your brand doesn’t have to be a huge, week-long project. Tune in to learn some of the small things you can do right now to start getting your brand more in line with your vision and attracting the clients you’re looking for. 


I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/designyourweddingbusiness/!


Resources Mentioned:
Visit Jordan’s Website: https://www.agooddayinc.com
Follow @agooddayinc on Instagram: https://www.instagram.com/agooddayinc 

Show notes available at jentaylorconsulting.com/episode51

Are you using short-form video to grow your business?


This episode of Design Your Wedding Business is all about why you should be using TikTok and Reels for your business content and how to get started. I’m joined by Meagan Culkin who is the queen of short-form video strategy and the perfect person to teach us all about it. 


If you’ve been avoiding creating your own TikToks and Reels because it seems like a lot to learn, you’ve come to the right place. Meagan is breaking it all down to make video creation simple, easy, and fun for you to do! 


Meagan Culkin is the owner of Magnolia Collective, a planning and design company that serves both the NC and VA markets. When not designing event spaces, Meagan spends her time consulting for wedding businesses, discovering foodie haunts in her new hometown of Richmond, VA, and trying to get her dogs to cooperate for Tiktok videos.


Topics covered in this episode include:
Why you should use TikTok and Reels to publish contentHow to be relevant to today’s couplesWhat types of videos perform best 

What’s stopping you from creating your first video? Tune in to this episode to start connecting with your audience in a whole new way. 


I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/designyourweddingbusiness/!


Resources Mentioned:
Use Code 20PODCAST at Checkout for $20 Off Your Initial Coaching Call: https://www.idomagnolia.com/shop
Cheatsheet Download for Optimizing your Tiktok Content 
Visit Meagan’s Website: www.idomagnolia.com 
Follow @magnoliacollective.co on Instagram: www.instagram.com/magnoliacollective.co
Follow @magnolia.collective on TikTok: www.tiktok.com/@magnolia.collective
Follow @magnoliacollectiveco on Pinterest: www.pinterest.com/magnoliacollectiveco 

Show notes available at jentaylorconsulting.com/episode50