41 episodes

Leading design minds share their perspective on why, how and what design drives forward.

Designdrives Sebastian Gier

    • Design
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Leading design minds share their perspective on why, how and what design drives forward.

    #41 | Kristie Fisher | Driving new cloud gaming experiences

    #41 | Kristie Fisher | Driving new cloud gaming experiences

    "What should we be building to provide the most value to people in this product space?"

    In Episode 41, we chat with Kristie Fisher, Staff UX Researcher at Google. Kristie is currently building the UX Design Research at Google Stadia, and has previously worked on Google Suite and Google Ads, and has previously worked at Xbox and Microsoft. 

    With a background in cognitive psychology, Kristie’s research interests center on gaming, human-computer interaction in the context of AI, and human learning. 

    Initially pursuing a career in academia, Kristie discusses what initially drew her into the field of gaming, and how her background in psychology plays into that.

    The experience of gaming has changed vastly in the last few years; games are no longer a simple linear experience of the player completing levels. They are far more complex, and many are built around social interaction, which we can see with the rise of e-sports. Cloud gaming is a relatively new field in gaming, Kristie gives some insights on what Google is doing in this field with Google Stadia.

    Designing a game provides many challenges, especially because it is such a creatively focused process. Research plays a very large role, but there may also be times where data can’t provide all the information and Kristie talks about what happens during those challenges.

    Games are often early adopters of new technology, using them in new and exciting ways which other products could take away from. There is an overarching reason why games are so successful, and Kristie discusses what that is and why games are so powerful.

    About Interaction 20:

    Interaction 20 is the annual Interaction Design conference organized by IxDA - the largest community dedicated to interaction design - and in 2020 hosted by the IxDA Milan & Turin local group. Interaction Week 2020 brought together the brightest minds in design, as well as science, philosophy, psychology and business.

    Interaction 2021 will happen fully online. You can get more details here: https://interaction21.ixda.org

    #40 | Janaki Kumar | Driving business transformation

    #40 | Janaki Kumar | Driving business transformation

    “There’s a lot of great realisation in the design industry around the ethics of design. We know the power of design, but how do we use our power for good?”

    In Episode 40, we talk with Janaki Kumar, Head of Design of Commercial Bank at JPMorgan Chase, and co-instructor at Stanford’s LEAD course on Customer Experience Design, and has previously led the Design and Co-Innovation Center at SAP, helping businesses transform through design.

    Janaki discusses her experience working in corporate organisations, and the intersection of design and business; how to bring design to the table and how to work with other stakeholders to grow the value of design.

    Through her 17 years at SAP, Janaki and her team at SAP came to the conclusion that there are four stages in organisational readiness for design. When established multinational organisations start to see new start-ups with new design and technologies entering their industry and taking market share, these large corporations begin to realise they need to evolve and bring in designers to support this. In doing so, designers should be patient with themselves and with the organisation, as it can take time for organisations to fully accept these new designs and processes.

    Janaki also discusses where she sees design heading – how the design community itself needs to evolve in order to take on new opportunities. The role of the designer is evolving – instead of being given a clear design brief, designers are now being brought in to a project during the early stages to develop the design brief alongside the organisation. What does this mean for the designer and how do they add value?

    Thanks for your time Ben and IxDA Milan and Interaction20 where the episode was recorded for the support!

    #39 | Ben Reason | Driving sustainable service design

    #39 | Ben Reason | Driving sustainable service design

    “Design is an activity you do in response to some information about thinking what you might do next, and it’s almost like a pause in between some data and a need or a problem and an action, that allows people to consider a range of different options.” - Ben Reason

    In episode #39 we talk with Ben Reason, Founding Partner at Livework, a service design & innovation consultancy.

    Ben and Livework where one of the very early adaptors and drivers of the “service design” discipline, bringing a new approach to designing experiences.

    Livework has three studios located in London, Rotterdam, and São Paulo, and has clients across a multitude of sectors, including: BBC, NHS, Experian, Fiat, WWF, Gucci, JPMorgan, Vodafone, Johnson & Johnson, Lufthansa, public sector bodies and government departments.

    In this episode, Ben talks about the evolution and future of service design, as well as the link between design and sustainability – the evolution of human-centric design to design that also takes into account the environment around us.

    Ben discusses his early days in service design, including a few stories of brands Livework has worked with, such as London Underground and Streetcar.

    A unique element of service design is the frequent crossover to non-design related disciplines. Most of Ben’s work is more related to those working in different disciplines, such as in healthcare when they work with clinicians. Livework facilitates the service design process, helping clients then use the new framework to do things differently.

    We also discuss the impact design has on business. As design becomes more prominent for a business, designers need to have a seat on the table in order to know the objectives and metrics they are designing around.

    Thanks for your time Ben and IxDA Milan and Interaction20 where the episode was recorded for the support!

    About Interaction 20:

    Interaction 20 is the annual Interaction Design conference organized by IxDA - the largest community dedicated to interaction design - and in 2020 hosted by the IxDA Milan & Turin local group. Interaction Week 2020 brought together the brightest minds in design, as well as science, philosophy, psychology and business.

    Interaction 2021 will happen fully online. You can get more details here: https://interaction21.ixda.org

    #38 | Robert Fabricant | Driving social innovation

    #38 | Robert Fabricant | Driving social innovation

    “Design is a privilege - As designers we have been given a space to question. And a belief that we have a role to play in changing the world around us. And most people don’t come in with those opportunities.” Robert on both opportunity and reponsibility of being a designer.

    In episode #38 we talk with Robert Fabricant, Co-Founder & Partner at Dalberg Design in New York, and former VP of Creative at Frog.

    With 25 years of experience in design, including 15 years co-leading the design team at Frog, Robert’s design work has spanned everything from interactive environments and virtual worlds to medical devices and civic services.

    Most recently he is using his experience in human-centred design to work on social issues, social innovation through collaboration and empowering local stakeholders in the process.

    In this episode, Robert shares about the process, importance and outcomes of social design and innovation.

    These days he is leading design teams at Dalberg Design, a unique design and innovation practice focused on social impact, with teams located in London, Mumbai, Nairobi, and New York, aimed at making positive social change for and with under-served communities around the world.

    Their projects have been recognised in the 2019 Fast Company World-Changing Ideas Awards. We also discuss his highly acclaimed book, “User Friendly - How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play”, released in 2019 and selected by Amazon as one of the Top 100 books for 2019. Written in collaboration with Cliff Kuang, “User Friendly” unpacks how design has changed the world, and how it shapes our behaviour.

    Told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone, “User Friendly” is a must-read for designers and innovators.

    Read more about Robert and his work on his website: https://www.fabricant.design

    Thank you Robert for the great episode and thanks to Interaction 20, where the episode was recorded and IXDA for the support.

    About Interaction 20:

    Interaction 20 is the annual Interaction Design conference organized by IxDA - the largest community dedicated to interaction design - and in 2020 hosted by the IxDA Milan & Turin local group. Interaction Week 2020 brought together the brightest minds in design, as well as science, philosophy, psychology and business.

    Interaction 2021 will happen fully online. You can get more details here: https://interaction21.ixda.org

    #37 | Ana Sofia Gonzalez | Driving mixed reality experiences

    #37 | Ana Sofia Gonzalez | Driving mixed reality experiences

    “We live in a 3D world, but as children we were taught to think in 2D.” - Ana on the importance of re-learning to think and shape in 3D.

    In episode #37 we talk with Ana Sofía González, Senior Designer at Microsoft on designing future mixed reality experiences in the B2B space.

    We chat with Ana about what excites her about Mixed Reality and the applications of it. MR brings together real world and digital elements, allowing us to interact with and manipulate both physical and virtual items and environments.

    Ana believes that Mixed Reality can empower people in their professions and activating that power for them can simplify so many processes

    In the podcast Ana shares about her design process when designing mixed reality experiences with low fidelity paper prototypes and quick explorations - but also highlights the importance of user research. Understanding the user interaction in the B2B space and problems is key to come up with mixed reality experience that make a difference.

    We also touch on how to designing interaction modalities for mixed reality is very different to designing for VR or touch experiences.

    Thanks to Ana for the great time and IXDA and Interaction 20 for the support.

    About Interaction 20:

    Interaction 20 is the annual Interaction Design conference organized by IxDA - the largest community dedicated to interaction design - and in 2020 hosted by the IxDA Milan & Turin local group. Interaction Week 2020 brought together the brightest minds in design, as well as science, philosophy, psychology and business.

    Interaction 2021 will happen fully online. You can get more details here: https://interaction21.ixda.org

    #36 | Dan Saffer | Driving product strategy and interaction design

    #36 | Dan Saffer | Driving product strategy and interaction design

    “How do we take things that are very inhuman by nature and make them more human. Tweak algorithms to make them seem more human, more interesting, more weird.” - Dan on designing with AI and robotics.

    In episode #36 we talk with Dan Saffer, Product Design Leader and Author of 4 influential design books.

    He gained work experience as a Senior Staff Designer at Twitter, Creative Director at Jawbone, Smart Design and AdaptivePath.

    He also gained experience leading larger product initiatives as VP of Product at Mayfield Robotics.

    As an accomplished author; his insights and approach to design expressed in four books that he has written.

    His latest book, Microinteractions, about the details and intricacies of design, was published in 2013 to critical acclaim.

    With Dan, we talked about the intersection and differences of digital Product Strategy and Product Design based on his learnings being responsible for the product but also for design efforts.

    We also touch on how to design for robotics and how different product verticals might evolve considering challenges in the interaction design of these products and engineering challenges.

    Dan highlights how designing with AI systems changes the design process and how he incorporates this in FTU and Onboarding aspects at his more recent work experience at Twitter.

    If you want to learn more about Dan or buy his books head here: https://www.odannyboy.com/

    Thanks to Dan for the great time and IXDA and Interaction 20 for the support.

    About Interaction 20:

    Interaction 20 is the annual Interaction Design conference organized by IxDA - the largest community dedicated to interaction design - and in 2020 hosted by the IxDA Milan & Turin local group. Interaction Week 2020 brought together the brightest minds in design, as well as science, philosophy, psychology and business.

    Interaction 2021 will happen fully online. You can get more details here: https://interaction21.ixda.org

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