303 episodes

Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.

Designed by Wingnut Social | Interior Design Business Darla Powell

    • Arts
    • 5.0 • 259 Ratings

Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.

    Why You Have to Get On TikTok if You’re an Interior Designer | Mini News

    Why You Have to Get On TikTok if You’re an Interior Designer | Mini News

    Are you an interior designer about to make a TikTok account and you're looking for tips? OR are you an interior designer who thinks TikTok is just a silly app for kids? Either way, we're here to help! Since TikTok just replaced Netflix as the most popular app for people under 35, Gavin (SEO Manager) is here to share some tips on joining TikTok as an interior designer and the benefits of catering to a younger audience.
    ***
    ⭐️TikTok just replaced Netflix as the most popular app - not just for kids, but for people under 35. This can be pretty surprising as I’m sure many of us view TikTok as something for kids, or that it’s not a professional space. However, the data shows that this is quickly changing. When you’re thinking about where you want to invest your time and limited amount of resources, you aren’t typically prioritizing younger audiences. However, Gen Z is poised to become one of the wealthiest generations of all time - the average age of people with a $25M net worth is age 45 and above. As an interior designer, if you’re looking to target even the $5-10M range, oddly enough, it could be within the 20-35 year old bracket. These younger generations are developing a higher level of wealth but are a relatively untapped market for interior designers.
    ⭐️What kind of content should interior designers make on TikTok? Firstly, if you have products you can sell, you can now sell them within the TikTok app and reach more people faster. As social media apps roll out new features, they typically reward early users by pushing your content out more, since it’s ultimately in their best financial interest to showcase new features. But what should the videos even be about? You don’t have to go on TikTok and do silly dances. Shift your perspective and consider this…TikTok can take the weight of professionalism off your shoulders and allow you to be a bit more lighthearted and showcase your personality. Try looking at TikTok as something more “freeing” rather than silly. If you have a staff or team working on projects with you, you can also have them create videos to demonstrate a day-in-the-life at your business. You can also show your design work through TikTok. You can use trending audio and sounds to create a fun video clip, like room transformations, which do really well on TikTok. Take a before and after video, with a little bit of your work in between, add some audio, and post away!
    ⭐️Have you been really resistant to join TikTok? If you’re an interior designer listening to this right now, you’re going to realize TikTok isn’t just for kids - whether you realize that now and can take advantage of that, or you realize it once someone else has done it. It’s important to get on TikTok as soon as you can because you will see an advantage. TikTok is working to gain more users of older generations as well, so if you fall into that category, you may find your content getting pushed harder in the algorithm. It is financially beneficial for TikTok to push that content to help reach older demographics.
    ***
    📲CONNECT with Darla:
    Darla’s Interior Design Website: https://darlapowell.com/
    Instagram: https://www.instagram.com/darlapowellhome/
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
    🎧SUBSCRIBE to The Wingnut Social Podcast:
    Apple Podcasts: https://apple.co/3RJzmtK
    Google Podcasts: https://bit.ly/designedongooglepodcasts
    TuneIn: https://bit.ly/designedontunein
    YouTube: https://bit.ly/designedonyoutube

    • 13 min
    How Much Should I Pay Myself as a Business Owner? (with Tara Newman)

    How Much Should I Pay Myself as a Business Owner? (with Tara Newman)

    How much should I pay myself as an interior design business owner? Do I need to have a million-dollar business to be a millionaire? And what does profit-first mean? Tara Newman is here to help you calculate your revenue goal, figure out how much you should be charging for your services, and learn what percentage you should be paying yourself as the business owner.
    Tara Newman is the Founder and CEO of The Bold Profit Academy where she teaches service-based business owners how to sell premium services and programs without the emotional stress of launching, worrying about ads, overwhelming social strategies or complex funnels.Tara hosts a weekly podcast called The Bold Money Revolution and has been featured in publications like Money Magazine, Yahoo Finance, and Huffington Post as well as other publications and podcasts.
    ***
    ⭐️Tara says that $250,000 per year is what allows you to pay yourself $10,000 a month. It’s not necessarily a factor of whether we should be looking things at an annual basis or monthly basis. Tara works with many business owners, particularly established female experts running service-based businesses. One of the big moments for these women who are experts at what they do, but not necessarily experts at business when they get started, is when they realize they need to replace their traditional salary (which is often around 6 figures). Tara says if you want to be paying yourself $100,000 a year, you need to have business revenue in excess of $250,000 a year. If you’re running a business bringing in $250,000 or less in revenue, in profit-first theory, you should be able to pay yourself 50% of that revenue.
    ⭐️When you’re scaling your business and hiring employees, how do you keep on track with paying yourself adequately within the profit-first formula? As business owners, it’s important to get into a habit of asking yourself, “How can I simplify?” Ask yourself these questions on a weekly basis: What can I delete? What isn’t adding any value to my customer experience? Tara says if it’s not adding to your customer experience, then it’s not adding value to you in the long run. Another thing to ask yourself is what you can automate. There are some great technological options and simple tools that allow businesses to automate more and still maintain a high-touch business. Tara finds that many business owners don’t understand their operation well enough, and they just start hiring employees because they feel overwhelmed. Instead, Tara recommends you stop and check in on how to reduce the overwhelm not necessarily through adding a person. Can better boundaries be established? Is there some clarity we can have around our process? These things need to be addressed before scaling, otherwise you run the risk of complicating your process in a costly way. The ultimate goal of scaling is to increase revenue without adding equal amounts of expense.
    ⭐️How do you know if you’re charging enough for your services, and how do you find out your goal revenue? We all have our own magic number that we need to hit based on our personal financial goals and situation. Tara created a revenue goal calculator that allows you to reverse-engineer your particular needs. When using the calculator, you’ll put in your personal financial needs and then it will calculate what revenue goal you need to hit in order to pay yourself. Check out the revenue goal calculator at theboldleadershiprevolution.com/revenue.
    ***
    📲CONNECT with Tara:
    Website: https://theboldleadershiprevolution.com/
    Instagram: https://www.instagram.com/thetaranewman/
    📲CONNECT with Darla:
    Darla’s Interior Design Website: https://darlapowell.com/
    Instagram: https://www.instagram.com/darlapowellhome/
    📚Resources & People Mentioned:
    "Bittersweet: How Sorrow and Longing Make Us Whole" by Susan Cain
    Revenue Goal Calculator: https://theboldleadershiprevolution.com/revenue-goal-calculator/
    🏠FOLLOW Wingnut Social:
    Website: ht

    • 42 min
    You Can Shop on TikTok with This New E-Commerce Feature | Mini News

    You Can Shop on TikTok with This New E-Commerce Feature | Mini News

    Did you know that you can now shop on TikTok? TikTok has a new e-commerce feature, similar to Instagram shopping. TikTok shopping is currently being tested with big brands like Amazon, Target, and more, but it will be rolled out to smaller creators and influencers as well. Meanwhile, Myspace makes a comeback through a new Instagram feature that allows you to add music to your feed posts.
    ***
    ⭐️There may be some of you interior designers out there rolling your eyes when you hear the word TikTok. However, we’ve seen some big brands, real estate agents, and designers take TikTok by storm. There’s a big opportunity for TikTok to be a key extension of your brand. TikTok helps interior design feel more accessible to new users and viewers. Whether you like TikTok or not, this Mini News is for you, because TikTok is in the process of launching their in-app e-commerce in the United States. It’s been out in the UK for a bit, but now it’s moving to the US. Think of it like Instagram shopping, but on TikTok! Right now, it’s only available to bigger brands like Amazon, Target, and others, but eventually they’re hoping to roll it out to the smaller creators and influencers. Abby suspects there will be a follower count requirement, based on the fact that you can’t have direct links in your bio on TikTok unless you have at least a thousand followers. After this initial testing with bigger brands is complete, smaller accounts should have access to it as well. We’re on TikTok @wingnutsocial - give us a follow!
    ⭐️TikTok tips: We’ve experienced that “talking head” videos aren’t getting us much traction as more original, creative content. It can seem very random what takes off, but from our experience, aesthetically pleasing videos tend to do better, plus videos that use trending audios. Spend 10 minutes a day scrolling through TikTok and if you hear the same audio more than once, try using that audio and see how your video does!
    ⭐️You might have seen this in your feed over the last few days - Instagram has added the capability to add music to your static feed posts. When you’re composing your feed post, there’s an option before hitting share that says “Add music” and you can add 5 to 90 seconds of a song of your choosing to your post. This doesn’t mean that you can skip out on Reels. These are still considered static images. Using this new tool may boost you slightly in the algorithm since they’ve been pushing this feature. Instagram typically rewards users that test their new features. This new feature could also help convey more emotion through your posts to connect with your followers in a new way.
    ***
    📲CONNECT with Darla:
    Darla’s Interior Design Website: https://darlapowell.com/
    Instagram: https://www.instagram.com/darlapowellhome/
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
    🎧SUBSCRIBE to The Wingnut Social Podcast:
    Apple Podcasts: https://apple.co/3RJzmtK
    Google Podcasts: https://bit.ly/designedongooglepodcasts
    TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

    • 9 min
    How to Ask Your Interior Design Clients for Their Budget (with Hilaire Pickett-Martin)

    How to Ask Your Interior Design Clients for Their Budget (with Hilaire Pickett-Martin)

    How do you get that elusive budget from your interior design clients? Stick around and find out! On today’s show, we’re discussing client communication and transparency. Guest Hilaire Pickett-Martin is here to tell us to not shy away from answering (and asking) the tough questions with your interior design clients - plus how to ask your interior design clients for their budget!
    Hilaire Pickett-Martin grew up (quite literally) in the business. She is a graduate of Elon University. Hilaire handles Design Lines’ communications, and applies her enthusiasm and passion to promoting the firm. She also oversees all the accounting and day-to-day operations. Hilaire uses her inborn knowledge of the business to pitch in wherever she can. Outside of the business, her favorite vacation spot is Whistler, British Columbia, and she recently learned to wakeboard and snowboard.
    ***
    ⭐️Hilaire says transparency starts at the first meeting with your client. It’s important to really listen to your client and understand their challenges. What does your client ultimately want? Use your first meeting to get to the bottom of their goal. Hilaire sets expectations along the way, even in the initial design presentation. She may show her clients design choices that have big lead times; she makes sure to articulate these timelines to her clients. She also tries to get a sense of the client’s budget and timeframe (even if it’s a range) to make sure they align with her vision. Hilaire is very authentic in her conversation with her clients, being fully honest if she doesn’t think something can be accomplished within their budget and timeframe.
    ⭐️How do you get your client to tell you their budget? There are several different approaches. If your clients have a number but are just hesitant to share it, Hilaire recommends asking for a range - “give us a high, give us a low.” Another approach is to identify pieces within the space that the clients are willing to spend money on. You can find a budget range by value engineering specific pieces. Value engineering is a fancy way of saying “working within a budget.” There are 3 things you can have - price, function, or quality - but you can’t always have all 3. You might have to sacrifice one or the other. If you value engineer the price of an item, you may not have the best quality. At the end of the day, you have to pick what’s important and what you want to spend the money on.
    ⭐️Being transparent during the final steps of the design process is just as important as being upfront in the beginning. So you’ve procured furniture and it’s on purchase order - having open communication about delivery is crucial. Obviously there has been a huge amount of pressure on expediting over the past few years due to supply chain issues. Hilaire is very open about deliveries, letting her clients know that the timelines and delivery dates are subject to change. She feels people have been relatively understanding of these delays coming out of a pandemic. Additionally, Hilaire and her team are present for every install. They make sure everything comes off the truck in great condition, and if they’re not, they let the client know and work towards repairs or returns. Lastly, they communicate with their clients at the very end of the process upon invoicing.
    ***
    📲CONNECT with Hilaire:
    Instagram: https://www.instagram.com/designlinessignature/
    Website: https://designlinesltd.com/
    📲CONNECT with Darla:
    Darla’s Interior Design Website: https://darlapowell.com/
    Instagram: https://www.instagram.com/darlapowellhome/
    📚Resources & People Mentioned:
    "Feeding the Soul" by Tabitha Brown
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    Get Wingnut Academy Updates: https://

    • 21 min
    3 Tips to Grow Your Instagram Account | Mini News

    3 Tips to Grow Your Instagram Account | Mini News

    Want tips to grow your Instagram account? It’s our 300th episode - woohoo! Today we’re sharing 3 awesome tips on growing your Instagram following. We also have an Instagram contest to celebrate our 300th episode @wingnutsocial - enter to win a FREE 30-minute Instagram audit consultation OR SEO audit consultation.
    ***
    ⭐️Go to our Instagram page and check out our 300th episode giveaway. You can enter by liking the post, following our Instagram, and tagging 3 people in the comments. The grand prize is your choice of a mini SEO audit consultation with us, or an Instagram audit consultation with us. That’s a 30 minute consultation with experts at Wingnut Social to go over your Instagram and give you real takeaways and advice on improving your account, what you can do better, and what you’re already doing great. For the SEO audit, or “search engine optimization,” we’ll run a quick audit and sit down with you to review the results. We’ll give you advice on how to gain traffic to your website and much more. It’s a FREE coaching session! Enter the contest today on Instagram @wingnutsocial.
    ⭐️When it comes to growing your Instagram following, we talk a lot about the types of content you’re posting, but we don’t always consider what you have to do once that content goes live. We have 3 great tips for you to help grow your Instagram following! #1: Respond to your comments on your posts. When you receive comments on your posts, don’t just leave them hanging! It’s great you got that initial engagement, but when you respond to the comments, you make the users feel special and heard, which encourages more comments. If possible, try to respond within an hour of receiving a comment. It’s a lot of work, but it’s super important to build that engagement and establish real connections with your followers. Getting ghosted can sometimes hurt your followers, so if you aren’t responding, they may not comment again. Think about a time when you commented on a creator’s post and they actually responded to you - how did that make you feel?
    ⭐️Tip #2: Respond to your DMs too! Don’t just ignore those direct messages that come in. Check them often and see what’s coming in. You might be getting business inquiries that you’re not realizing are coming through! You might get people asking about your services and more. It’s an opportunity to respond and drive them to the next step in your process, whether that be your website contact page, a phone number to call you at, or a link to schedule a call. At the very least, have an automated response on hand with directions to your contact page.
    ⭐️Tip #3: Engage with accounts within your target audience. Engage with accounts that you think your target audience would also be engaging with. The formula here is to like a post, comment something specific on the post (not just “Love it!”), and follow the account. It’s a great way to get that account, and those who follow that account, to view your profile and potentially engage with your content/follow you. But who do you know who to engage with? Look for accounts that relate to your target audience. For example, if you’re a designer in Miami targeting high income families, you should interact with local businesses like high end restaurants and family attractions (not always design accounts). In terms of hashtags, you could try “Miami families,” “Miami living,” “family life,” and more.
    ***
    📲CONNECT with Darla:
    Darla’s Interior Design Website: https://darlapowell.com/
    Instagram: https://www.instagram.com/darlapowellhome/
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
    🎧SUBSCRIBE to The Wingnut

    • 11 min
    Environmental Psychology and Design (with Smita Sahoo)

    Environmental Psychology and Design (with Smita Sahoo)

    What does studying criminal minds have to do with interior design? Smita Sahoo (founder of āśaya I Design in Chicago) joins us to discuss her studies of environmental psychology, which explores the relationship between humans and the world around them. Smita uses research and data to drive her design. Also in this episode, Smita offers advice to fellow women designers and entrepreneurs.
    After working for over 16 years with top national and international real estate developers and companies, Smita founded āśaya I Design, a Chicago based luxury interior design and architecture firm. Her uniquely creative voice in the design profession is informed by a diverse background in architecture, interior design and environmental psychology. Smita thrives on designing spaces that strengthen our emotional connections to the places we live, work, and interact.
    ***
    ⭐️Smita has a focus in environmental psychology, which is understanding how humans interact in their environments. Environmental psychology is very data-based, and this data helps drive her design. Every human being picks up on certain cues in their environment before they act. Smita studies the design of certain spaces and how human beings perceive it. She illustrates this through the design of a high-end store. You can’t lock up all the expensive items like a CVS. Your merchandise needs to be on display, but you don’t want to encourage it to be snatched up. In this situation, you need to curate a perception that customers are being watched so they are less likely to steal. Ultimately, Smita uses research and data to design comfortable spaces that feel secure.
    ⭐️Smita is very passionate about empowering fellow women in business. She has some really great advice, starting with “believe in yourself.” Once you believe in yourself, and you have decided that this is your path, no matter what happens you will commit to moving forward. Everything else will become aligned. Successful entrepreneurs are not those who haven’t seen failure - they have failed, picked themselves up, and kept going! Smita compares this to a child’s mentality of learning to walk. Despite constantly falling, they remain curious and don’t give up. She advises to not give up, with the intention of learning to walk, and eventually you will start walking. Confidence and tenacity comes first - the rest can be taught. You have to be a little crazy in pursuing your business, because if you’re just playing it safe and doing what’s already been done, you aren’t taking any chances or betting on yourself.
    ⭐️When it comes to mentorships, Smita keeps an open mind and likes to have multiple mentors from different walks of life. Different people have different strengths. Smita advises reaching out to potential mentors regarding some of their work that you admire, and request some time to chat. Smita has never shied away from reaching out to high-level designers and asking to grab coffee and chat about their experiences. She even reaches out to other business owners to ask simple questions like, “How do you save on taxes?” and “How do you hire people?” There’s a lot to learn from other business owners and how they operate. Try reaching out to someone you know and share secrets!
    ***
    📲CONNECT with Smita:
    Instagram: https://instagram.com/asaya.design?igshid=YmMyMTA2M2Y=
    Website: https://www.asayadesign.com/
    📲CONNECT with Susan & Paul:
    Website: https://kadilakhomes.com/
    Instagram: https://www.instagram.com/KadilakHomes/
    📚Resources & People Mentioned:
    "Onward: How Starbucks Fought for Its Life without Losing Its Soul" by Howard Schultz
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy

    • 34 min

Customer Reviews

5.0 out of 5
259 Ratings

259 Ratings

Tara Newman ,

Obsessed with mini news

I love the mini news episodes. They’re informative and engaging. Learning about upcoming changes to social platforms and hearing a different perspective on how those changes will have impact is very helpful.

jolarson1 ,

Binge listening

I recently discovered this podcast and am obsessed. I can’t stop listening! I have learned so much valuable information as well as been entertained. Fabulous host with excellent content!

MereParr ,

What Every Designer Needs!

Really appreciate the content and intel Darla and her guests share. The approach is digestible and helpful, and the social media “mini news sesh” is a game changer. ABL, Always Be Learning. Thank you Darla and Team!

Top Podcasts In Arts

Blind Nil Audio and Pod People
NPR
Avery Trufelman
The Moth
Roman Mars
Rusty Quill

You Might Also Like

LuAnn Nigara
Kimberley Seldon
Business of Home, Dennis Scully
Michele Williams | Business Coach | Podcaster |Speaker
Chairish Inc.
LaunchPod Media