Designed by Wingnut Social | Interior Design Business

Darla Powell
Designed by Wingnut Social | Interior Design Business

Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.

  1. 1 DAY AGO

    Flat Fee vs. Hourly: How to Price Your Interior Design Services [REPLAY]

    What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services. "As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!" *** 📲CONNECT with Shelby and Kasey: Instagram: @daleyhome Pinterest: @daleyhomeatx 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell  📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/  "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971  "The Road Back to You: An Enneagram Journey to Self-Discovery" by Ian Morgan Cron "The Advantage: Why Organizational Health Trumps Everything Else In Business" by Patrick M. Lencioni 🖼️DARLA’S BACKGROUND: 🏠Designed by Julianne Hendrickson, Hendrickson Interiors Website: https://www.hendricksoninteriors.com  Instagram: @hendricksoninteriors 📸Photographed by Penlight Media Website: penlightmedia.com Instagram: @penlightmedia 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com  Facebook: https://www.facebook.com/WingnutSocial/  Twitter: https://twitter.com/wingnutsocial  Instagram: https://www.instagram.com/wingnutsocial/  Wingnut Webinars: https://wingnutsocial.com/webinar  🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK  Google Podcasts: https://bit.ly/designedongooglepodcasts  TuneIn: https://bit.ly/designedontunein  YouTube: https://bit.ly/designedonyoutube

    41 min
  2. OCT 2

    Self-Care Strategies for High Achievers

    In this episode, Darla is joined by Katie McDonald to discuss the importance of self-care for business owners. Katie shares her personal journey from corporate burnout to wellness advocate and coach. The conversation delves into how self-neglect can impact both personal wellbeing and business success. Darla and Katie also explore actionable self-care strategies and the challenges high achievers face in balancing their drive with the need for self-compassion. Decades ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and healed herself. Fully recovered from years of self-neglect, Katie now works with high achievers who are taking care of business at the expense of taking care of themselves. *** 📲CONNECT with Katie: Website: https://bnourished.com/ LinkedIn: https://www.linkedin.com/in/bnourished/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Big Leap" by Gay Hendricks "The 7 Habits of Highly Effective People" by Stephen Covey 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

    39 min
  3. SEP 25

    Transparency With Your Clients: How Much Is Too Much?

    In this engaging conversation, Darla and Cheryl Clendenon explore the intricacies of running an interior design business, focusing on the importance of transparency in pricing, the value of client relationships, and the need for effective business management. They discuss the challenges designers face in pricing strategies, the significance of educating clients, and the impact of trust on business success. Cheryl shares her insights on leveraging trade programs and the psychology behind pricing, emphasizing the need for designers to position themselves effectively in the market. The conversation highlights the importance of building a sustainable business model while maintaining strong client connections. A well known designer & writer in the industry & the 2021 Person of the Year from KBB. In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017. Cheryl's approach is from a creative stance-always-, unapologetically honest, and is passionate about helping interior designers and creating attainable success for small businesses. Today’s Takeaways: •Designers need to think larger and embrace their business as a real entity. •Transparency in pricing does not mean revealing every cost breakdown to clients. •Value pricing is essential; clients should understand the value they receive, not just the cost. •Building trust with clients is crucial for long-term success. •Effective management of business costs can prevent financial pitfalls. •Educating clients about the design process and pricing is key to avoiding misunderstandings. •Designers should leverage trade programs to improve their margins and offerings. •Client relationships are foundational; they should feel valued and cared for. •Understanding the psychology of pricing can help designers position themselves better in the market. •A sustainable business model requires ongoing analysis and adaptation. 📲CONNECT with Cheryl: Website: https://www.theinteriordesignparadigm.com Instagram: https://www.instagram.com/damngooddesigner/?hl=en Facebook: https://www.facebook.com/groups/smallbusinessthinkbig YouTube: https://www.youtube.com/@DamnGoodDesigner 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 “Come Back” Book by Claire Fontaine and Mia Fontaine 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

    53 min
  4. SEP 18

    Dos and Don'ts of Designing a Home Gym

    Has your client tasked you with designing a home gym? Have you considered the importance of lighting, temperature, flooring, and how high the ceiling is? Today's guest, Chris Howell, is the founder and owner of SPX Gym Design. He has lots of great insight on creating bespoke wellness environments for high-end homes and hospitality groups. Stay tuned! Chris is the founder and owner of SPX Gym Design, a company that has been transforming spaces since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes and hospitality groups. SPX has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney’s Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the space. *** 📲CONNECT with Chris: Website: https://spxfit.com/ Instagram: instagram.com/spxgymdesign 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "How to Win Friends and Influence People" by Dale Carnegie 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

    33 min
  5. SEP 11

    How to Collaborate With an Architect

    A collaboration between interior designers and architects…seems like a match made in heaven, right? Today’s guest, Gisela Schmoll walks us through the nitty gritty on creating those relationships - and keeping them. Stay tuned! Gisela Schmoll, a California licensed architect and industrial designer, is the luminary force behind Gisela Schmoll Architect, PC (GSA). With a multifaceted career that spans new residential projects and remodels, product design, and the iconic PalmPilot, Gisela crafts spaces that redefine the boundaries of design. Rooted in collaboration, GSA believes in the transformative power of good design, where the experience of being in a space becomes a profound journey. *** 📲CONNECT with Gisela: Website: https://www.giselaschmollarchitect.com/ Instagram: https://www.instagram.com/giselaschmoll_architect/ LinkedIn: https://www.linkedin.com/in/gisela-schmoll-architect/ 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Lord of the Rings" by J. R. R. Tolkien 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

    41 min
  6. SEP 4

    Commit to Being Profitable

    If you’re a small business owner offering specialized services, you may be wondering how to price your services. How do you know if you’re charging too much? Well, according to today’s guest, Laura Thornton, you most likely aren’t charging enough. Stay tuned for lots of tips on flat rate vs. hourly pricing, how much work you should actually be billing for, and how to calculate your rates. With over 27 years of experience, Laura Thornton is a seasoned interior designer and the Founder and Creative Director of Thornton Design, established in 1999. Laura has perfected the art of running a profitable design business and is passionate about sharing her expertise through her comprehensive online course. She teaches designers how to transition from pricing uncertainty to confidently valuing their expertise, optimizing profits, and building client trust with precise pricing strategies. *** 📲CONNECT with Laura: Profit Academy Website: https://theprofitacademyforinteriordesigners.mykajabi.com Business of Beautiful Spaces Website: https://thebusinessofbeautifulspaces.com Design Work: https://www.laurathorntondesign.com Facebook: https://www.facebook.com/ThorntonDesign Instagram: https://www.instagram.com/thorntondesign/ Pinterest: https://www.pinterest.ca/laurathornton74/ TikTok: https://www.tiktok.com/@thorntondesign 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 “Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond” by Pauline Brown 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

    43 min
  7. AUG 28

    How to Reach Your Goals by Braving the River of Misery

    Do your goals for your design business feel unattainable, or are you afraid to even set those goals for fear of getting uncomfortable? Business and life coach Andrea Liebross has lots of great tips on how to get out of your comfy pond and reach your full potential within the waves of the “River of Misery.” Stay tuned! Andrea Liebross, a certified business and life coach, specializing in empowering female entrepreneurs to infuse thinking with action so they can drop the drama and figure out how to think like a CEO, manage like a CEO and believe in themselves to achieve success in their business and at home. Celebrated for her transformative work with unapologetically ambitious women, helping translate their visions into tangible accomplishments, Andrea is the author of the new book,  She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and into the Extraordinary. Andrea is dedicated to implementing systems and strategies that lead to sustainable and meaningful success. She possesses the unique ability to decipher complex situations and shed light on the broader perspective, one that transcends business politics and tedious responsibilities. Her focus is on guiding women toward their highest potential, free from the constraints of traditional norms, to achieve a coveted balance of time, financial prosperity, and boundless energy. Beyond her coaching, Andrea is a dynamic speaker and the engaging host of the Time to Level Up podcast, where she works to help listeners create a plan to have a profitable and successful business.  *** 📲CONNECT with Andrea: Website: http://www.andrealiebross.com Podcast: www.andrealiebross.com/podcast Book: www.shethinksbigthebook.com Facebook: https://www.facebook.com/andrealiebrosscoaching Instagram: https://www.instagram.com/andrea.liebross.coaching/ LinkedIn: https://www.linkedin.com/in/andrea-liebross/ YouTube: https://www.youtube.com/channel/UCt0-A88LuOgOREiyvauWSdQ Pinterest: https://www.pinterest.com/liebross/ X: @andrealiebross TikTok: @andrea.liebross.coaching 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks "The One Minute Manager" by Ken Blanchard and Spencer Johnson 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

    45 min
  8. AUG 21

    Stay True to Who You Are by Niching Down Your Design Services

    Is there a particular design style that you love creating, but you’re hesitant to cut down your other offerings for fear of leaving money on the table? Well, that may not have to be the case. Today’s guest, Diane Rath, has carved herself a successful niche with “The Rath Project,” designing bold and bespoke spaces in an area where that’s hard to come by. Stay tuned for tips on her transition to her specialty design, how niching impacts business growth, and thrifting vintage pieces to add character to a space. The Rath Project is a Fairfield, Connecticut–based interior design firm specializing in bold, livable spaces. Diane Rath, Founder and Principal Designer, opened TRP in 2016 with a focus on expertly curating each client’s unique personality and sensibility into their home’s aesthetic. Together, she and her team create bespoke spaces by listening, exacting, perfecting, and executing on the needs and wants of each individual family member. *** 📲CONNECT with Diane: Website: https://therathproject.com/ Instagram: https://www.instagram.com/therathproject 📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell 📚Resources & People Mentioned: Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 "The Jungle" by Upton Sinclair "The Picture of Dorian Gray" by Oscar Wilde 🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial Instagram: https://www.instagram.com/wingnutsocial/ Wingnut Webinars: https://wingnutsocial.com/webinar 🎧SUBSCRIBE to The Wingnut Social Podcast: Apple Podcasts: https://apple.co/3RJzmtK Google Podcasts: https://bit.ly/designedongooglepodcasts TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube

    35 min
4.9
out of 5
240 Ratings

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Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.

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