25 min
Designing a Course That Actually Teaches with Katie M. Smith The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
-
- Marketing
Britney talks with Katie Smith, a course creation coach. Katie brings her background in education and Understanding By Design to talk about creating digital info products that actually teach your students to create on their own.
TOPICS DISCUSSED IN THIS EPISODE:
* The three steps in the Understanding By Design process
* The first question you need to answer before starting to create a digital info product
* How to choose the starting point for your course or product–and why it’s a lot like niching
* Katie talks about altering Bloom’s Taxonomy from the education field to course creators online
* The four steps in Bloom’s for Business: foundations, tactics, techniques, and creation
* We have a great back and forth dialogue on creating codependency in online education
* Is a value ladder creating codependency or meeting your client where they’re at?
* Katie talks about how course creators can inadvertently create products that don’t help their students the way they intended
* The importance of a course lexicon
QUOTABLES:
“When you are creating a course, your goal should be to teach your clients to create, so they can then move on to the next step in their business.”Click To Tweet
“We rush to put out these programs, but we don’t necessarily think about–can they then survive without me?”Click To Tweet
“Everybody has an ideal client, but your specific product might just be targeting them at one specific stage in their business.”Click To Tweet
“You’re taking your clients through this learning process where they are learning the terms that they need to learn and then the tactics they need, and then how to implement their tactics and then how to create on their own.”Click To Tweet
“If you do not deliver your on your promise–what you say you’re going to deliver in your course–that’s really going to harm your trust factor.”a href='https://twitter.com/share?text=%E2%80%9CIf+you+do+not+deliver+your+on+your+promise%E2%80%93what+you+say+you%27re+going+to+deliver+in+your+course%E2%80%93that%27s+really+going+to+harm+your+trust+factor.%22&via=britneygardner&related=britneygardner&url=https...
Britney talks with Katie Smith, a course creation coach. Katie brings her background in education and Understanding By Design to talk about creating digital info products that actually teach your students to create on their own.
TOPICS DISCUSSED IN THIS EPISODE:
* The three steps in the Understanding By Design process
* The first question you need to answer before starting to create a digital info product
* How to choose the starting point for your course or product–and why it’s a lot like niching
* Katie talks about altering Bloom’s Taxonomy from the education field to course creators online
* The four steps in Bloom’s for Business: foundations, tactics, techniques, and creation
* We have a great back and forth dialogue on creating codependency in online education
* Is a value ladder creating codependency or meeting your client where they’re at?
* Katie talks about how course creators can inadvertently create products that don’t help their students the way they intended
* The importance of a course lexicon
QUOTABLES:
“When you are creating a course, your goal should be to teach your clients to create, so they can then move on to the next step in their business.”Click To Tweet
“We rush to put out these programs, but we don’t necessarily think about–can they then survive without me?”Click To Tweet
“Everybody has an ideal client, but your specific product might just be targeting them at one specific stage in their business.”Click To Tweet
“You’re taking your clients through this learning process where they are learning the terms that they need to learn and then the tactics they need, and then how to implement their tactics and then how to create on their own.”Click To Tweet
“If you do not deliver your on your promise–what you say you’re going to deliver in your course–that’s really going to harm your trust factor.”a href='https://twitter.com/share?text=%E2%80%9CIf+you+do+not+deliver+your+on+your+promise%E2%80%93what+you+say+you%27re+going+to+deliver+in+your+course%E2%80%93that%27s+really+going+to+harm+your+trust+factor.%22&via=britneygardner&related=britneygardner&url=https...
25 min