29 min

Designing experience for loyalty with Melissa Felder at the California Academy of Sciences Dexibit: The Data Diaries

    • Technology

Over the course of the pandemic, many visitor attractions experienced wild changes in their membership and season pass customer base - moves which have forever changed consumer behaviors and how we strategically respond to these. Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty at the California Academy of Sciences and how their mission is inspiring the next generation of supporters.

Over the course of the pandemic, many visitor attractions experienced wild changes in their membership and season pass customer base - moves which have forever changed consumer behaviors and how we strategically respond to these. Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty at the California Academy of Sciences and how their mission is inspiring the next generation of supporters.

29 min

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