Designing Life: Culture, Creativity & Exploring virtual reality in Purva Jain's Architectural Vision Talk Design

Purva Design Studio specializes in client-centric architectural and interior design, focusing on the dreams and visions of their clients.
This episode dives into the challenges and creativity Purva Jain undergoes when designing large homes with specialized spaces like home theatres and indoor basketball courts. Purva emphasizes a client-centric approach, tailoring designs to include bespoke features such as horse trails and third-floor pools.
Influenced from her culture, Purva also discusses the cultural influences on her design approach, highlighting the differences between Indian and Western perceptions of homes as generational assets versus investments, which shapes her focus on both aesthetic and functional aspects of design. The podcast explores how adopting virtual reality technology has revolutionized client interactions by allowing immersive previews of architectural projects, enhancing client engagement and satisfaction.
When it comes to designing homes, adapting to the evolving life stages of clients is what Purva refers to as "future pacing." She shares a personal anecdote about her favourite space in her own home—a calm-inducing office with a reading nook, illustrating the deep emotional connections people can have with spaces that accommodate significant life moments. Overall, the episode delves into how personal experiences, cultural values, and technological advancements intersect in modern architectural practice, providing a comprehensive view of Purva Jain's approach to architecture and design.

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