Now Brands Talk

Ada Support
  • 5,0 (26)
  • MARKETING
  • QUINZENAL
Now Brands Talk

Now Brands Talk is a show for leaders who want to close the brand interaction gap and bridge that tricky divide between brands and the people who love them. Our core belief is that brands are only as good as how they interact. To earn favor and build trust, brands must be continuously available, completely consistent, and always helpful, no matter when or where an interaction takes place. Each episode of Now Brands Talk features a conversation with a trail-blazing leader about connecting people with the brands they love. Join our conversation!

  1. Season 1 Finale: 3 Themes We Learned from 26 Episodes

    09/11/2022

    Season 1 Finale: 3 Themes We Learned from 26 Episodes

    As we wrap up Season 1 of Now Brands Talk, we reflect on the main patterns that came up, which are empathy, empowerment, and holistic CX.

    9min
  2. The Relationship Between Sales and Customer Success

    25/10/2022

    The Relationship Between Sales and Customer Success

    Carta’s CRO shares his thoughts on the importance of delivering consistently good CX across the customer journey and why customer success is everyone’s responsibility.

    25min
  3. The Crossover Between Brand and Customer Experience

    11/10/2022

    The Crossover Between Brand and Customer Experience

    The term “customer experience” has become synonymous with “customer support” and this misconception is at the root of most modern CX problems. In today’s episode, Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, joins us to pick apart the “customer experience” so that companies can understand what they need to do to transcend siloes, align brand and CX, and start delivering the kind of VIP experiences that keep customers coming back for more. Join us as we discuss: Opportunities to represent the brand Creating cross functional leadership teams Misconceptions about customer experience and brand interactions

    24min
  4. 3 Main Takeaways About the Next Chapter of CX

    27/09/2022

    3 Main Takeaways About the Next Chapter of CX

    On September 14, we held our first ever in-person conference in Chicago, and in today’s episode, our host Perri Maxwell Chaikof will share insights from the conversations various CX leaders had about the future of the customer experience. Join us as we discuss: Investing in brand experiences The customer experience vs the customer journey The power that customer care teams have in an organization

    10min
  5. Designing the Customer Experience of the Future

    15/09/2022

    Designing the Customer Experience of the Future

    88% of customers believe that brand experiences are just as important as the products and services. If your company isn’t already aligned with the future of customer experience, you’re going to get left behind.  Brian Solis, VP, Global Innovation Evangelist at Salesforce, talks about what the customer experiences of the future look like and what brands can do to start designing them strategically. We also feature a question from one of our listeners who sent in a question to podcast@ada.support Join us as we discuss: Innovating your brand’s interactions Developing a strategy to create exceptional brand experiences Why the future of business is experiential

    36min
  6. Bridging the Language Gap with Industry Specific Offerings

    30/08/2022

    Bridging the Language Gap with Industry Specific Offerings

    To create a real connection with customers it’s important that you speak their language.  In this episode, Kathie Johnson, Chief Marketing Officer at Talkdesk and Winner of the 2022 Women In CX Technology award, joins us to share how she is bridging the language gap with industry-specific offerings that ensures a better experience for everyone. We also feature a question from one of our listeners who sent in a question to podcast@ada.support Join us as we discuss: Understanding the three phases to verticalization  Getting out of your brand’s echo-chamber The role of an agent in an organization

    27min
  7. The Profitability of an Excellent Agent Experience

    16/08/2022

    The Profitability of an Excellent Agent Experience

    Employees having free time doesn’t have to mean there is less productivity in the workplace. When you create resources that free up your employees time, it allows them to focus on higher value projects that in turn have a positive impact on your brand. In today’s episode, Teresa Anania, SVP of Global Customer Success, Renewals and Customer Experience at Zendesk, joins us to share how Zendesk creates positive customer interactions by placing an emphasis on employee experiences. We also feature a question from one of our listeners who sent in a question to podcast@ada.support Join us as we discuss: Customer support and revenue based KPIs Empowering employees to focus on higher value services Providing employees with the right tools to help them grow

    25min
  8. Tailoring Experiences For Different Customer Segments

    02/08/2022

    Tailoring Experiences For Different Customer Segments

    Maintaining consistent brand experience can be challenging for companies with different customer segments across multiple channels.  In today’s episode, Andrew Witkin, President of StickerYou, joins us to share how he leverages data to address the needs of the various online and in store customer segments while creating unique brand interactions. Join us as we discuss: Leveraging customer data with AI Consistent brand interactions for both DTC and B2B customers Creating content for different customer segments

    37min
Ver tudo (28)

Trailer

5
de 5
26 avaliações

Sobre

Now Brands Talk is a show for leaders who want to close the brand interaction gap and bridge that tricky divide between brands and the people who love them. Our core belief is that brands are only as good as how they interact. To earn favor and build trust, brands must be continuously available, completely consistent, and always helpful, no matter when or where an interaction takes place. Each episode of Now Brands Talk features a conversation with a trail-blazing leader about connecting people with the brands they love. Join our conversation!

Informações

  • Criado por
    Ada Support
  • Anos de atividade
    2021 - 2022
  • Episódios
    28
  • Classificação
    Livre
  • Copyright
    © Ada Support
  • Site do podcast
    Now Brands Talk

Para ouvir episódios explícitos, inicie sessão.

Fique por dentro deste podcast

Inicie sessão ou crie uma conta para seguir podcasts, salvar episódios e receber as atualizações mais recentes.
Selecionar um país ou região

África, Oriente Médio e Índia

Ásia‑Pacífico

Europa

América Latina e Caribe

Estados Unidos e Canadá