Interview with Joe Macleod, Head of Endineering at andEnd, TEDx Speaker, Author of the Books “Ends” and “Endineering”
“In developing digital products and services we have this focus on onboarding users, onboarding users, onboarding users… But how does this end? How does the consumer get rid of this product? That question never comes up.”
How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?
There is a gap in the consumer lifecycle that needs attention - the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products.
In our conversation we discuss questions like:
What is “endineering”?
What does it take to design a good end for consumer products and services?
How does a good offboarding experience look like?
Why are there no un-share buttons?
Why do we measure and why don’t we measure the end?
What does it all have to do with the fact that we have distanced ourselves from death?
What value lies in the reflection of an end?
What can we learn from emotional spaces like an arrivals hall?
Why are we relieved from all consequences of our actions as consumers?
How could we get away from our addiction to endless growth?
And what the hell is an end of treatment bell?