7 min

Desire Two Guys On Your Head

    • Social Sciences

At the end of the day the brain wants what it wants, but you might not know that the brain also wants things associated with what it wants, it notices more things that can get it what it wants, and it doesn't really like things that are not aligned with its goals.
In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the psychology of desire.

At the end of the day the brain wants what it wants, but you might not know that the brain also wants things associated with what it wants, it notices more things that can get it what it wants, and it doesn't really like things that are not aligned with its goals.
In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the psychology of desire.

7 min

More by The University of Texas at Austin