Destination Business Freedom Pat Mancuso

Brian Kurtz is the Founder and CEO of Titans Marketing, a direct response marketing educational, coaching, and consulting company. For nearly 40 years, he has employed proprietary direct marketing principles that have allowed him to scale a publishing company to $150 million. As a self-proclaimed serial direct response marketer, Brian has marketed and sold newsletters and books through infomercials, email, and the internet. He is also the author of Overdeliver.
In this episode… Exiting your business doesn’t mean you have to sell it immediately. It’s an intricate process requiring years of planning and reverse-engineered strategies. How can direct response marketing help you map out your destination, and what strategies are essential for growth?
With the advent of digital marketing, the industry has become saturated with channels, methods, and strategies, making it overwhelming for small-to-midsize businesses to establish a presence without breaking their budget. According to direct response marketing pioneer Brian Kurtz, marketing is everything, but you don’t have to advertise on every channel to achieve results. However, you should explore both online and offline strategies like social media and direct mail to remain relevant. Brian suggests conducting research and evaluating your financial assets to determine an ideal method for your business, allowing you to plan your exit effectively.
Join Pat Mancuso in this episode of Destination Business Freedom as he welcomes Brian Kurtz, the Founder and CEO of Titans Marketing, to discuss designing a marketing plan that fits with your business landscape. Brian talks about the role of QR codes in direct marketing, the lessons he learned when pricing and marketing his products and services, and how to define business freedom.

Adi Klevit is the Founder and CEO of Business Success Consulting Group, which identifies, creates, and documents processes to help businesses scale. She has 25 years of experience as a trained industrial engineer, management consultant, and business executive. With this knowledge, Adi helps organizations and companies improve efficiency and performance.
In this episode… Do you feel like your business is controlling you rather than the other way around? Thoroughly documented systems and processes can reverse this dynamic, creating a structured environment where efficiency leads to financial success and personal freedom. How can you implement these procedures and ensure consistent follow-through?
As a master of efficient business processes, Adi Klevit maintains that documenting and updating operational protocols leads to consistent experiences, satisfied customers, and an empowered, aligned team. If you’re unsure of where to begin, implement the systems that will generate the most ROI to maximize benefits across the most crucial areas of your business. Additionally, you must commit to regularly updating and improving these processes to maintain efficiency and adapt to fluctuating market conditions. 
Tune in to the latest episode of Destination Business Freedom as Pat Mancuso hosts Adi Klevit, the Founder and CEO of Business Success Consulting Group, to talk about how meticulous systems and processes lead to business freedom. Adi speaks about avoiding common entrepreneurial mistakes, how to adapt and pivot your business for success, and how she discovered her entrepreneurial spirit.

Jen DeVore Richter is an outsourced CMO driving millions of dollars in yearly revenue for various brands and clients. As a former Marketing Executive at NASA turned entrepreneur, she placed in the Top 10 for Marketer of the Year and has been featured on top shows and stages for direct response marketers like Russell Brunson and Dan Kennedy. Jen is also the author of Outsource Your Marketing and has created the #1 YouTube channel for magazine publishing and building six-figure businesses.
In this episode… Is the grind of the corporate world holding you back from what you truly desire? Venturing into entrepreneurship means bridging the gap between financial success and living life on your terms. How can modern digital marketing strategies help you achieve your entrepreneurial dreams?
Having transitioned from corporate confines to business ownership, celebrity-renowned marketer Jen DeVore Richter has gained the insights and strategies for building and growing an entrepreneurial business. She emphasizes identifying and creating an initial offer that outperforms the competition, highlighting your unique value proposition and boosting sales. Employing direct response marketing principles and modern digital strategies like magazine funnels can enhance consumer outreach and position your brand as a prominent industry thought leader.
In the latest Destination Business Freedom episode, Pat Mancuso sits down with outsourced CMO Jen DeVore Richter to talk about leveraging marketing for business growth. She shares how YouTube can be a game-changing marketing strategy, why entrepreneurs should begin with the end in mind, and how to apply AI to your marketing efforts.

Pat Mancuso is the CEO of Mancuso Consulting Group and a highly recognized thought leader dedicated to helping CEOs, business owners, and entrepreneurs maximize their potential through coaching and consulting. After over 30 years of working with company owners, leaders, and sales teams, Pat has over 25,000 hours of coaching and consulting experience. As a serial entrepreneur who has launched multiple successful companies, Pat understands how to sustainably scale a business. He helps businesses improve their leadership and performance through a proprietary system, RSTMM® — Recruit, Select, Train, Manage, and Motivate, which enables companies to select, train, manage, and motivate the right people in the right positions.
In this episode… Many business owners rush to hire talent only to regret the decision later when the candidate doesn’t align with the company. Finding talent for your business isn’t just about filling a vacancy quickly; it requires a careful and strategic approach. How can you strike the balance between urgency and attentiveness in the hiring process?
According to leadership consultant Pat Mancuso, hiring can either bridge the gap between financial success and personal freedom or create operational challenges within a business. Before making any hire, entrepreneurs must develop a standardized recruitment system that reduces bias and improves hiring decisions. This system should involve conducting behavioral assessments on potential hires to determine role fit and team dynamics. You should also train leaders on utilizing this system effectively to avoid costly turnovers. Through proactive recruitment, business owners can enable swift, strategic growth opportunities. 
In the latest Destination Business Freedom episode, Pat Mancuso is interviewed by Chad Franzen of Rise25 about techniques for successful hiring. Pat discusses the long-term costs of a poor hire, the crucial components of an effective hiring system, and how to evaluate candidate behaviors.

Ryan Tansom helped turn around his $21-million family business and facilitated its 8-figure sale in 2014. Leveraging this experience, he founded multiple companies and created the Independence by Design™ Framework, a guide for business owners to achieve personal clarity, play the game, and maximize independence. Over 1,500 entrepreneurs have attended his workshops, gaining a new mindset for decision-making and helping them create freedom over their time, optimize cash flow, increase equity value, or prepare for a future exit. He's been involved in numerous transactions and speaks at industry conferences and CEO Masterminds, including Vistage Worldwide and Entrepreneurs’ Organization. Ryan has also been podcasting for over eight years, with over 400 episodes featuring guests like Gino Wickman, Mike Michalowicz, Jack Stack, ITR Economics, John Warrillow, and editors from Inc.Magazine (Bo Burlingham) and HBR (Tom Stewart).
In this episode… If you struggle to align your business growth with the life you aspire to live, daily business decisions may be distracting you from your personal goals. How can understanding the financial intricacies of your enterprise make the difference between scraping by and achieving true independence?
While maximizing his company’s top-line revenue earned him a spot on the Inc. 5000 list, entrepreneurial coach Ryan Tansom lost tens of thousands of dollars. Rather than focusing on short-term growth goals, he advises identifying and aligning long-term personal and business objectives. This requires concentrating on equity valuation to make informed operational decisions that increase your company’s value and achieve your desired freedom. Additionally, building a working knowledge of finance allows you to manage your cash flow and capital effectively, supporting sustainable growth and informed decision-making. 
Join Pat Mancuso in this episode of Destination Business Freedom as he interviews Ryan Tansom about harmonizing your personal and business lives. He shares how he transformed and sold his family’s business, how to overcome the loneliness of entrepreneurship, and why business owners need financial acumen. 

Roland Frasier is the Principal Co-founder of EPIC Network, an M&A network for business owners and entrepreneurial investors. As an investor, business strategist, and serial entrepreneur, he has built, acquired, and sold over 1,000 businesses. Roland has been the co-founder and principal of six Inc fastest-growing companies in real estate, food service, e-learning, and SaaS. As the host of the Business Lunch Podcast, he has interviewed business celebrities like Sir Richard Branson, Sara Blakely, Arnold Schwarzenegger, and Martha Stuart. Roland is also the co-author of Business Wealth Without Risk.
In this episode… How do some of the most successful entrepreneurs reach both financial stability and personal fulfillment? A combination of strategic thinking, a relentless pursuit of learning, and alternative wealth-building approaches contribute to this sense of freedom. How can you transform your business approach to achieve similar results?
With deep knowledge and expertise in business acquisitions, Roland Frasier advocates for strategic investments and acquisitions to build wealth. Owning and selling investment-worthy businesses at a multiple of their profits can increase your net worth. Before acquiring any business, you must identify your entrepreneurial passions and acquisition criteria to carve a unique and fruitful path. Roland also suggests trading your investments for equity to increase your wealth and business stakes. By making intentional actions, you can shift your financial trajectory and achieve transformative personal and professional freedom.
Tune in to this episode of Destination Business Freedom as Pat Mancuso chats with Roland Frasier, the Principal Co-founder of EPIC Network, about building a pathway toward financial freedom. Roland imparts keen insights on consultative equity, scaling businesses, and unlocking the potential to earn decades’ worth of profits in a singular fiscal year.