DevMar Debugged Podcast Developer Marketing Alliance

In this episode, we’re taking a look at developer events and their importance, as well as how people can make the most of them.

Mariya Delano, Founder of Kalyna Marketing, talks about why developers don’t like marketing and what actually works for them - and includes examples from the developers themselves.

In this episode, we’re joined by Umar Igan, full stack data scientist, to talk about how developers and engineers can best communicate with non-technical people.

In this episode, we spoke to Mudit Singh, Head of Marketing and Growth at LambdaTest, about marketing to developers and, more specifically, going beyond product-led growth methods when doing so.

We sat with Alex Logan, Lead Mobile Engineer, to discuss the very important topic of getting developers to use a product. Alex talks about what you need to do in the development, pre-launch, and launch stages, how you define your target audience, the challenges of getting devs to actually use your product, and how to overcome those difficulties.

We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience (DX) can support sales and marketing, as well as how DX relates to DevRel, the importance of cross-functionality, and how to create a strong dev experience.