Dialog: The Conversational Marketing Show is all about making conversational marketing and selling work for your business. As marketers in today’s world, we have to do what’s convenient for our potential customers. That means engaging with them on their terms... when and where they are on their buying journey..
In this podcast host Chris Handy, Executive Chairman at ClosedWon, and his guests will be teaching you how to do that.
You’ll hear topics like: conversational marketing, conversion rate optimization, conversational selling, chatbots, live messaging, account based marketing, demand generation, sales process, sales training, and more.
Start More Conversations with “One Button Bots”
There are some amazing examples of people using chat bots out there and I was doing some looking around and one of things that we do at ClosedWon.com is create a chat bot with a nice provocative question there at the beginning.
Sound familiar? OK... but it won't have a bunch of different options what times what you see is one these are you “what are you here to do today” with three, four, or five different options.
This bombardment of choice often can stunt the conversation from the start. What I've found is that we can often start more conversations by offering a question that is likely to resonate with the Visitor rather than a “Now where can I direct you?” type question, and then offerings a simple “yes that's me” or “whoa tell me more about that” kind of button because there's no choice and no typing necessary to get involved in this conversation flow.
So you're responding to a question by tapping a button and now psychologically, as the website visitor I'm involved. I've begun. And then I am a lot more likely to see it through (or at least see what this is all about, where is this conversation going).
Once I've answered a couple of questions, I can answer a binary question or even type in an answer to a question and what I found is that this even allows enough time for a human to be able to jump in in the case where that might be appropriate or necessary.
Listen in for more...
How Lindsay Kelley from Telit Added 2.6 Million in Pipeline
Obviously, content marketing in 2019 isn’t what it was five years ago.
Lindsay Kelley, VP of Digital and Content Marketing at Telit, has fully embraced the change.
She’s led the charge on bringing in chatbots and an ABM strategy to Telit close to the same time, and her team has seen phenomenal results—to the tune of $2.6 million in pipeline opportunity after just one month.
Listen in to hear Lindsay’s thoughts on why people feel safer with a chatbot, what makes a salesperson a “natural,” and the one thing she wishes she knew when she started out doing conversational marketing.
You can check out “Otis Bot” here.
Also be sure to check out Telit’s awesome IoT podcast, First Things First.
Do I need one chatbot, or multiple chatbots?
“Do I need one chatbot, or multiple chatbots? Oh, and how does this whole chatbot thing really work, when customers are browsing on my website?”
Those are fantastic questions. Plus, we get them all the time. So we dove in, and answered all of them.
Not only does Chris answer how many chatbots you need, he explains what’s called chatbot “flow,” which is the word the industry uses for the entire chatbot customer experience.
The best part? you and Chris will go over it all in plain English.
Discuss the episode here: https://join.dialog.fm/t/dialog-007-how-many-chatbots-do-i-need/50
Hey... What is a Chatbot, really?
We get this question all the time: “What is a chatbot?” First off, no: It’s not a Russian spybot. lol.
Chatbots get a bad rap, probably because there are so many bad “bots” out there.
We get it. On this episode of Dialog, you and Chris dive into what a chatbot is in plain English. Then, you’’ll talk about what it can do for your business, and how it can rapidly increase response time, and make your customers happier, not more frustrated (when used correctly).
But this is just the beginning. A primer if you will. You'll want to subscribe to the show to dig in for more, discuss the episode with us, and also let us know what you want to learn about.
Get to the Root of any Question in Live Chat
We all know what assuming does to you and me, yet we do it with our customers all the time.
Discuss the episode here: https://join.dialog.fm/t/dialog-005-uncover-the-why-behind-the-why/46
Discounts are a great example (especially on live chat & conversational marketing). When a customer asks for a discount, we immediately assume they’re just trying to lower the price because they can't afford the regular price.
Responding to that alone could steer the whole conversation in the wrong direction. We might be missing out on the most valuable intel, because we didn’t get to the “why” behind their question.
On this episode of Dialog, Chris shows us how to dig a little deeper to discover what our customers truly want.
1 Foolproof Chat Response to Any Complex Question
Prospects asking you complicated questions over chat? It happens.
Customers ask about complicated technical details, intricate business requirements, more and more information than any one person can know off the top of their head… it can actually be exhausting if you let it.
But our host Chris Handy has a foolproof chat response to any complex question. And he gave it all away on this episode of Dialog.
Discuss the episode here: https://join.dialog.fm/t/dialog-004-foolproof-chat-response-to-any-complex-question/45
Yes to Convervation!
I love real conversations and how the tech world is using things like chatbots to help create conversations amongst potential customers and staff. As one of the producers of this show, I'm excited to see it grow!
Fun & Educational
This show is a really casual and enaging way to learn more about customer retention and maketing strategies. I'm on the production team that's helping to write content for and produce the show and am really excited to hear more!
Insightful and thought provoking
Really enjoyed the first episode. Chris has great insight and makes me question how I am talking with and not to customers. I look forward to note episodes.