Jess Fithen is the world's strongest woman, and creator of the You Look Like A Man (YLLAM) Instagram page. Rather than simply being a retaliation against negative comments directed at athletic women online, Jess reveals the more serious intentions of YYLAM - to bring to light a much deeper level of sexism and misogyny that is displayed in this form of bullying.
While comments around body image, technique, and general disparaging humour are irritating and offensive, many women in the athletic space are subject to harassment of a much darker nature. YLLAM aims to bring these offenders to light and provide a platform for strong women who support each other, and don't put up with this b******t.
Check out the article based on this interview, follow @you.look.like.a.man, and say ENOUGH to online bullying.