Interviews, expert opinions, case studies, and inspiration on the art and science of physical product design. Produced by one of America’s longest-standing design studios, Different By Design takes you deep into the world of human-centered product innovation and everything it takes to create market-winning products. From industrial design, to engineering, innovation strategy, design research, prototyping and more, discover the arc of product innovation and creation that transcends mere functionality to then be a driver of business growth and an exceptional means of beauty and good in people’s lives. // Produced by Sundberg-Ferar Product Innovation Studio in Detroit, Michigan. // Got a design project you want to talk to us about?? Drop us a note: firstname.lastname@example.org
I Want a Longer Commute!
In this episode, we talk with Sundberg-Ferar Director of Innovation Strategy, David Byron, to understand his thoughts on "the new time equation" within the future vehicle interior experience, and how designers can incorporate common leisure into the everyday commutes of vehicle occupants.
Watch the 2nd half of this conversation where Dave shows us visual concepts he designed to illustrate his ideas for architectural thrills in the future vehicle occupant experience // https://youtu.be/VF6fJOxtGVc?t=1070
If you're an innovation leader interested in any of these ideas, or if you're looking for a design & innovation partner, hit us up! We'd love to connect with you and share notes on new mobility. // email@example.com
Music: "Ridgeline", Ian Ethan Case
Part 2: Questions for John
In Part 2 of this episode, we ask John questions from our audience about their pain points in the product development process. Questions like: When designing, should you put the customer or the end user first? How do you convince your leadership of the validity of a polarizing design. How do you transfer this product development process to the world of startups? Hear his thoughts on these topics and more.
Or click here to listen to part 1 of this episode, "Defending Polarizing Designs, Defining Visual Brand Language".
Defending Polarizing Designs, Defining Visual Brand Language
How do you define a visual brand language for your product line that resonates with your target users while communicating the uniqueness of your brand? How do you defend a polarizing design to your executives that you know is answering your users' needs?
John Cunningham, CEO of Ox Tools America, answers these questions and more as he shares his product development process that created their latest tape measure designed specifically for their target segment of contractors.
We continue our talk with John in Part 2 of this episode.
Intro track: Run Toward the Mountains - Ian Ethan Case
Great insights! Relatable and interesting content that helps gain appreciation for the processes, complexities and importance of product design. Can’t wait for more episodes!