31 episodes

Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Join DAA as a member to receive full benefits: www.digitalanalyticsassociation.org/members Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.

Digital Analytics Association Various

    • Education
    • 5.0 • 2 Ratings

Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Join DAA as a member to receive full benefits: www.digitalanalyticsassociation.org/members Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.

    Laura Patterson: Good Analysts Know When to Call a Flag on the Play

    Laura Patterson: Good Analysts Know When to Call a Flag on the Play

    Laura Patterson and facilitator Lisa Wilms discuss the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models, and where we’re headed as we embrace more artificial intelligence capabilities in "Good Analysts Know When to Call a Flag on the Play."

    Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and Marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM.
    Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

    • 47 min
    Rehgan Avon: Building Your Personal Brand

    Rehgan Avon: Building Your Personal Brand

    Rehgan Avon, founder of Women In Analytics Conference, shared insights and learnings on how women in analytics can create their personal brand and benefit from networking to create the connections, seek opportunities, and gain a competitive edge throughout every stage of their career. Personal branding is especially important for women in technology, as women still have to self-define themselves in the world of gender stereotypes and leadership gaps. This conversation was facilitated by Mai Alowaish, Lead Analytics Consultant at InfoTrust.
    Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

    • 42 min
    Elizabeth Eckels: The Art of Independent Consulting

    Elizabeth Eckels: The Art of Independent Consulting

    Elizabeth is the founder of Bancroft Digital and an independent consultant through Team Demystified (part of Analytics Demystified), and is committed to serving people who love data but struggle to bend it to their will. She discusses how her career transitioned into the consulting and agency side of analytics, covering the challenges, triumphs, and female-oriented perspective on what it takes to survive and thrive in this environment.

    Elizabeth has worked with Fortune 500 companies across Technology, Education, Media, Healthcare and Retail sectors. She enjoys helping people get more value from their analytics tools and talent with the use of her broad knowledge, in-depth experience, and passion for process efficiency -- all with a bit of pizzazz.
    Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

    • 40 min
    Vidya Subramanian: Thought Leader Conversation

    Vidya Subramanian: Thought Leader Conversation

    Vidya Subramanian is an Analytics leader with a focus on data driven organizations. She was featured in Forbes as one of the "8 Female Analytics Experts From The Fortune 500." She authored "Adobe Analytics with SiteCatalyst," and co-authored "McGraw-Hill's PMP Certification Mathematics." She has also been invited to speak at Google Attribution Salon Conference, DAA Symposium, and PMI Central Virginia Chapter.

    In this thought leader conversation, Vidya discusses Data Science trends and how they will impact your career, demystifying the common jargon associated with it. Based on her conversations with multiple aspiring Data Science professionals, Vidya has noticed many common questions around building a career in Data Science. If you wondered how you can be prepared for the massive changes in the Data Science field, this session is for you. This event was facilitated by Kajoli Tankha, Senior Director of Research at Microsoft.

    During this podcast, you will:
    Understand what Data Science is and the common jargon usedHighlights of Data Science TrendsHow will these trends impact your career and the Data Science fieldSupport the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

    • 41 min
    Marilyn Feldstein: Thought Leader Conversation

    Marilyn Feldstein: Thought Leader Conversation

    This episode is focused on providing women with the necessary tools, tips and techniques to negotiate successfully. One of the primary reasons women don’t earn equal pay to men is the failure to negotiate. A Harvard Business Review study found that only 7% of women negotiate salary compared to 57% of men. You should know how to negotiate, whether for a new position, pay raise or a promotion, especially when beginning your career. Men aren’t excluded, but the focus is on preparing women by building their confidence.

    Marilyn Feldstein has more than 20 years' experience in all aspects of career management. She is the founder and President of Career Choices Unlimited, Inc., a Certified Job and Career Transition Coach (JCTC), a SHRM Certified Professional (SHRM-CP), a Professional in Human Resources (PHR), and a Certified Practitioner of the Myers-Briggs Type Indicator (MBTI). She is a frequent speaker at many professional associations discussing career-related topics, and inspires clients to find the purpose and passion in their careers and lives.
    Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

    • 42 min
    Carla Johnson: Thought Leader Conversation

    Carla Johnson: Thought Leader Conversation

    Carla Johnson works with companies to develop frameworks and build teams to become better storytellers in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue. Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations.

    Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She serves as the Vice President of Thought Leadership on the Board of Directors for the Business Marketing Association, an instructor for the Content Marketing Institute and the Association for National Advertisers, is a frequent speaker and writes about creativity and innovation, the power ief Content Officer magazine, CMSwire and other media outlets.
    Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

    • 57 min

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