4 episodes

The show dedicated to helping business owners and infopreneurs create, publish and profit from your knowledge in the Digital Attention Span Economy.

Digital Attention Span Digital Attention Span

    • Business

The show dedicated to helping business owners and infopreneurs create, publish and profit from your knowledge in the Digital Attention Span Economy.

    Getting Past the 8 Second Filter – Part 2 Trust Triggers

    Getting Past the 8 Second Filter – Part 2 Trust Triggers

    EPISODE 4Getting Past The 8 Second FilterPart 2 - Trust TriggersIn This Episode:You can interrupt the 8 second Digital Attention Span filtering process by addressing two issues on almost every prospects mind.In this episode Jack talks about issue #2.Are You Qualified To Solve My Problem?









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    • 8 min
    Getting Past the 8 Second Filter – Part 1 Address The Problem

    Getting Past the 8 Second Filter – Part 1 Address The Problem

    EPISODE 3Getting Past The 8 Second FilterPart 1 - Address The ProblemIN THIS EPISODEYou can interrupt the 8 second Digital Attention Span filtering process by addressing two issues on almost every prospects mind.In this episode Jack talks about issue #1.Do You Understand My Problem?







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    Raw Transcript using TEMI.comThere is the official intro music for episode three of the digital attention span podcast. I am your host, Jack Mize, and today we are going to be talking about how to get past the eight second filter, part one. Now the last episode. We talked about what it means to be an entrepreneur and how important it is for your prospects to see you as an educator and an advocate for their success, and today we're going to talk about how we can start applying this to get past that eight second digital attention span because it really doesn't matter how good or great your content, product or services, if your prospects never give themselves a chance to experience it and keep in mind that our benchmark for success with getting past that eight second filter is really just to get our prospects to stop scanning, swiping or scrolling.Because once we've done that, we've interrupted that filtering process and they've opened up their minds to what we have to say and the most effective way to do that is by addressing two of the biggest issues that your prospects have on their minds. One, does this person understand my problem, and two, is this person qualified to solve my problem and to be clear, we're not even talking about the content or actually solving problems yet we're talking about just what they're seeing in their visual field as they're scanning, scrolling, swiping. So we're going to apply what we talked about today to things like headlines, titles, images, just those few things that they are scanning during that filtering process. So in this episode we're going to be focusing on issue number one, does this person understand my problem? So we can't really, we don't even need to solve someone's problem within eight seconds.We just need to address their problem to let them know that we understand. One of the easiest ways to do that is to take the list of the fears, myths, misconceptions, and unknown pitfalls that your prospects are facing from episode two that we talked about. And then we need to come up with very specific questions that your prospect asks, uh, based on those pain points. And most important thing here is to not be too general. Don't come up with generic questions. You want to really focus on those specific problems that they're facing. So let's say you have an online social media course for business owners. Well, you know, the overall issue or the big question they may have is a, how do I get more customers? Well, that's a bad question to use for what we're talking about. A far better question would be something more specific.Like how often should I post on my facebook business page? If you're a singing coach, a bad question would be, you know, how can I sing better? A good question would be, how can I expand my. If you're a computer security specialists, a bad question will be, how can I protect myself online? But a good question would be, how can I come up with a strong secure password that I can remember? If you're a mortgage broker, a bad question would be, how do I get a home loan? But, uh, you know, better questions would be things like how much down payment do I need? What credit score do I need? How much of a loan can I qualify for? So these are very specific questions and what you want to do is you want to think about your, your most common prospects and not really come up with the biggest overall, the big questions you want to come up with if you are doing a consultation with them and those little questions that they have that they keep asking,...

    • 6 min
    Why Every Business Owner Should Be A Knowledgepreneur

    Why Every Business Owner Should Be A Knowledgepreneur

    EPISODE 2Why Every Business Owner Should Be A KnowledgepreneurIn This EpisodeJack talks about why knowledge is one of the most powerful lead magnets any business owner can leverage in the Digital Attention Span Economy.







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    Raw Transcript using TEMI.comAlright, that is the official intro music to episode two of the digital attention span podcast, the show where we dive right in. If you want to find out more about this show and about digital attention span, a economy and digital attention span marketing hop over to digital attention span.com and check out everything we have here. But for now we're going to dive right in to a why we feel that every business owner should be a, um, consider themselves a knowledgepreneur. Uh, so last episode we talked about the digital attention span and a really the difference between a digital attention span is short attention span. We talked about how they're not synonymous and the big differences between the short attention span consumer and the digital attention span consumer is that the, um, digital attention span is really made up of two components. Yes, there's a short attention span when it comes to the filter.And that's really a more selective filter we talked about that consumers have a very selective filter about an eight second filter, uh, that they decide what they're going to continue to consume or to let into their, their brain or take up renting their head. Right? So, but once you get past that eight second filter, we see that, uh, the short attention span is really kind of a myth because as evidenced by all the binge watching Netflix that once people commit and once they find something that resonates with them, there are more than willing to spend a lot of time consuming and engaging with, uh, with that, after they've already made the decision that this is something that they want and what they want to spend their time with. So that's what we are really focusing on with the digital attention span. And when it comes to capturing the attention of the digital attention span consumer, uh, your knowledge is one of the most powerful lead generation tools that you possess.So when we say knowledgepreneur really wanted to define that because the obvious knowledgepreneur is a category of folks that I'm directly sell their knowledge as their product, as their surface, uh, uh, speakers, authors, but people will put on seminars, coaches, consultants, that's the, uh, what we would traditionally think of as a knowledgepreneur because that is their product, that is what they are selling is their knowledge. But the reason we feel that every business owner should be a knowledgepreneur is because your willingness and ability to share your knowledge can be what separates you from competition. It can be what makes your prospects choose you over there. Other choices, especially if you're in those two types of fields when you're talking about attorneys, CPAS, a health and fitness, your ability to communicate, your understanding of the issues that your prospects have plays a big part in why they choose to do business with you.Now the things that we talk about a digital attention span.com apply to both categories, but the, the, the kknowledgepreneurs that are selling their knowledge directly, but also the professionals and business owners who have a big opportunity to use their knowledge to grow their business, even though they may not be selling it directly. So when people make decisions about who they want to work with, uh, one of the most powerful things that you can do, the one of the most powerful positioning you can have is to be seen as an educator and an advocate for the success of your customers. Now, you may think that the most important thing for you to be seen as to your customers is the expert.

    • 9 min
    What Is Digital Attention Span?

    What Is Digital Attention Span?

    In This EpisodeJack talks about how the internet, social media and mobile technology has impacted our attention spans and how Netflix, Amazon and iTunes changed the way consumers make decisions.You'll learn why Digital Attention Span isn't the same as a Short Attention Span and how getting past the 8 Second Digital Attention Span Filter can lead to hours long binge consumption of concise valuable content.







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    Raw Transcript using TEMI.comAll right, there is the official introduction music to the digital attention span podcasts, because anything longer would be kind of ironic and defeat the purpose, right? So I am your host Jack Mize, and on behalf of myself and my partner, good buddy Brian Horn. I'd like to welcome you to the digital attention span podcast show that's dedicated to helping entrepreneurs, business owners, professionals like yourself to grow your business in the digital attention span economy. So I guess the best way to kick this off probably is let's define digital attention span at least as we apply it to a small businesses entrepreneurship and creating content to attract new prospects and customers. So there was a study a few years ago done by Microsoft where they discovered that our attention span apparently has whittled down to about eight seconds, uh, and that's down from about 12 seconds from the year 2000 and they theorized that it was a result of our brain's ability to adapt and change.Uh, and it was really a side effect of the evolution of the mobile Internet that was. Report has some really good information, but a lot of marketers to the began to panic and they started just creating short content that they think, you know, that's what this means. We just need to create short content. People don't have the ability to pay attention. And he saw onslaught of a really short videos and a digital billboards that would change their ads every six seconds. And infographics, replacing articles, short content for short attention spans. That makes sense, right? It's more complicated than that. And it can be extremely profitable for those that understand the bigger picture. So according to a binge watching study by Netflix, uh, they found out that subscribers who finished the first season of a show did so within about a week's time span. So these viewers are spending a significant amount of time, about two hours a day watching these shows.Have you start paying attention out there on the, uh, on the Internet and in social media, uh, not just at the content, but look at what people are doing and how they are interacting with their customers and their prospects. Uh, if you think about it, ted talks, they are timed to precisely 18 minutes valley, 10 minutes really isn't a long time for a deep content talk, but they are highly addictive and most people end up watching more than one at a time. Amazon has a bestseller list that's dedicated to books that take less than 15 minutes to read. They actually have their kindle short list, or are you the 15 minutes, 30 minute books, 60 minute books, books that take less than 90 minutes to read and they're extremely popular. However, print book sales are up over 10 percent since 2013. So how is it that we can only hold our attention for eight seconds, but we can still watch 12 hours of the walking dead in just a few days.So if you think about it this way, and this is really the key to the digital attention span. And uh, it's why digital attention span is not synonymous with short attention span. Uh, and this is why what's happened is people have become highly selective to the content that they are going to devote their attention to. So while this might mean that they pay little attention, maybe only eight seconds to the content that they ended up filtering out, it also means that they engage and consume a significan...

    • 8 min

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