Digital Business Your Way

Tracie Patterson
  • 5.0 (7)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Digital Business Your Way

You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

  1. Stop Proving and Start Leading: Your Work is Already Good Enough

    JUN 10

    Stop Proving and Start Leading: Your Work is Already Good Enough

    Ever felt like your best work is locked away behind a wall of “shoulds” and disclaimers? That before you can launch, you have to prove every detail to perfection? Yeah, I’ve been there—and I’m here to tell you: that mindset is keeping you stuck. In this episode, I’m tearing down the proving mindset that sneaks in and steals your best ideas before they’re even out in the world. We’ll talk about why you’re not here to “prove” your offer—you’re here to lead with it, messy middle and all. I’ll share my own real-life experience building out my AI models for Your Launch Style™—the doubts, the disclaimers, the perfection traps—and how I coached myself out of it. Because if I can, so can you. If you’ve ever felt like you had to slap a “beta” label on your work just to make it acceptable, or found yourself stuck behind 500 disclaimers and discount codes, this is your permission slip to launch anyway. Your work is already good enough. Let’s get it out there. Inside this episode, you’ll hear: [00:02:00] Why the need to prove is really just an illusion of control [00:04:00] The gritty, non-linear reality of bringing your best work to life [00:06:00] How corporate and academic conditioning keep you stuck [00:08:00] Why you don’t need a “beta” badge to launch your work [00:10:00] A powerful reframe: you’re not here to prove it—you’re here to make it real Resources Mentioned: Your Launch Style™: https://www.traciepatterson.com/yls Connect with Me: https://www.traciepatterson.com/connect Your Next Steps: Work with Me: https://www.traciepatterson.com/connect Ask Me Anything About Business: https://traciepatterson.com/ama Free Training: Build a launch that fits how you actually lead 👉🏼 https://traciepatterson.com/style Connect on Social: https://www.instagram.com/thetraciepatterson CREDITS Music: ColourfulSounds Podcast Editor: Maia McLachlan Photo: WorkPlay Branding

    14 min
  2. The Secret to AI Systems That Let You Lead Your Business Easier

    JUN 3

    The Secret to AI Systems That Let You Lead Your Business Easier

    Ever feel like you’re stuck on the hamster wheel—juggling all the roles in your business but never quite getting to the visionary part? This episode is your permission slip to ditch that hustle and build your own AI Dream Team that actually works for you. I’m sitting down with Gemma Bonham-Carter—online course expert, AI strategist, and total systems genius—to talk about how she uses AI to support her mission, not just churn out tasks. We dig deep into why AI isn’t just for marketing or for building tools for others—it’s a resource that can (and should) support you as the leader of your business. We also talk about the gender gap in AI adoption and how so many of us are quick to build these systems for clients or followers but forget to use them to make our own businesses easier to run. Gemma’s story shows you how AI can help you step out of the weeds, embrace your CEO role, and build a business that aligns with the life you want—without sacrificing your energy, creativity, or values. If you’ve ever wondered how to use AI assistants to truly support yourself (and not just your customers), this episode is your roadmap. 👉🏼Tune in now to hear how AI can help you lead, grow, and thrive—on your terms. What You’ll Learn: [00:02:00] — Why AI is more than just marketing tools—and how to make it work for you [00:04:15] — How Gemma built her first AI assistant and why it changed everything [00:07:40] — The importance of a brand book to make AI sound like you [00:11:00] — Using AI to support your mission and vision—without the burnout [00:14:20] — Addressing the gender gap: why women need to build AI systems for themselves [00:18:35] — How to move from "using AI for others" to using AI to support your business growth [00:22:50] — Gemma’s personal story of building a business that fits her life (and why she won’t settle for anything less) [00:26:10] — How to think bigger: letting AI handle the weeds so you can stay in the CEO seat [00:30:00] — Overcoming overwhelm: how Gemma keeps her AI systems lean, relevant, and actually helpful [00:34:20] — The evolution of AI tools and why the landscape is changing fast (and what that means for entrepreneurs) [00:38:45] — The top mistakes people make when trying to implement AI (and how to avoid them) [00:41:10] — Final thoughts: the one thing Gemma wishes she’d done sooner—and why it matters for you too Resources Mentioned: AI Unlocked recordings AI Dream Team (special price + bonuses inc Brand Book) The 2-Hour Brand Book (by itself) Your Next Steps: Work with Me: https://www.traciepatterson.com/connect Ask Me Anything About Business: https://traciepatterson.com/ama Free training: Build a launch that fits how you actually lead 👉🏼 https://traciepatterson.com/style Connect on Social: https://www.instagram.com/thetraciepatterson CREDITS Music: ColourfulSounds Podcast Editor: Maia McLachlan

    44 min
  3. Timeline of Trust: How to Sell When They'll Buy

    MAY 27

    Timeline of Trust: How to Sell When They'll Buy

    What if the reason people aren’t buying… isn’t your offer at all? We’ve been taught to optimize, refine, and fix every detail in our business—from pricing to positioning to platforms. But what if the “problem” isn’t what you’re doing… but when you’re doing it? In this episode, I’m breaking down the Timeline of Trust—a three-phase framework that shifts how you sell and why your best clients might still be in the “just browsing” phase (and that’s not a problem). If you’ve been spinning your wheels wondering why people love your content but don’t convert, this is going to be a massive relief and a total reframe. I’m walking you through what happens in your audience’s brain from the moment they discover you, to when they’re ready to buy—and how most sales strategies break that trust without even realizing it. This is your permission slip to stop forcing urgency, and start building connection that converts naturally. We're not chasing attention. We’re calibrating trust. What we're talking about: [02:00] The sneaky habit keeping most entrepreneurs stuck in the “fix it” loop [03:15] Why awareness ≠ readiness (and why that’s not a failure) [04:30] The real role of visibility and why browsing is actually good behavior [06:45] Phase 1: Awareness – what’s really happening when someone “finds” you [07:30] Phase 2: Alignment – why overselling or disappearing both break trust [09:30] How to build belief instead of pushing sales [10:45] Phase 3: Activation – the real reason someone says YES (and what most people get wrong) [11:30] How to sell without urgency, shame, or gimmicks—and still hit your goals [12:00] What to calibrate instead of chasing more Resources Mentioned: Your Launch Style: https://www.traciepatterson.com/yls Your Next Steps: Work with Me: https://www.traciepatterson.com/connect Ask Me Anything About Business: https://traciepatterson.com/ama Free training: Build a launch that fits how you actually lead 👉 https://traciepatterson.com/style Connect on Social: https://www.instagram.com/thetraciepatterson CREDITS Music: ColourfulSounds Podcast Editor: Maia McLachlan

    15 min
  4. Build the Business That Fits Who You Are Now

    MAY 23

    Build the Business That Fits Who You Are Now

    Build the Business That Fits Who You Are Now Let’s talk about what most “success stories” leave out: the messy middle where you realize the business you built doesn’t quite fit anymore. In this episode, I’m joined by marketing and sales coach Melissa Pruitt, and we’re talking about what it looks like to evolve your business in a way that actually honors your growth. This isn’t about scrapping everything and starting over. It’s about paying attention to what actually works, what doesn’t, and what’s asking to change. Melissa shares how she and her partner Paul restructured their offers, team, and delivery model over time — starting from a single course and growing into a high-touch coaching experience that still feels personal and sustainable. We also dig into what it takes to work with a spouse, why “perfect plans” aren’t required, and how being responsive to your people can build more than just results it builds trust. This episode is a behind-the-scenes look at real business evolution, with all the unsexy pivots and intentional decisions that make it sustainable. Whether you’re shifting your offers, rethinking your role, or craving a business that fits who you are now, you’re going to feel so seen in this one. 💡 What You’ll Hear [00:03:15] The early vision that sparked Adaptive Marketing—and how it’s shifted [00:07:30] What it really looks like to run a business with your spouse [00:09:45] Why they started small and built as needs arose [00:12:10] How listening to their community shaped their offer strategy [00:15:00] The decision to intentionally cap clients (and why it works) [00:18:30] Creating depth and sustainability through a “small and mighty” model [00:20:45] Layering smaller offers around a core coaching program [00:22:15] How values-based decisions shape growth and simplicity [00:25:00] Melissa and Paul’s “offer wheel” approach to diversified products [00:28:00] Why they’re okay with volume on the front end—but protect depth on the back [00:31:15] How bringing in expert support helped them grow without burnout [00:37:45] The “heavy vs. light” check-in they use for every new decision [00:41:00] Why business evolution doesn’t mean something failed—it means you’re growing 🔗 Resources Mentioned Adaptive Marketing Program: https://adaptivemarketingprogram.com Free Resource – 52 Conversation Catalysts: https://52conversationcatalysts.com Online Marketing Podcast: https://onlinemarketingpodcast.com Melissa on IG & FB: @realmelissapruitt Your Next Steps Work with Me: https://www.traciepatterson.com/connect Ask Me Anything About Business: https://traciepatterson.com/ama Turn your content into cash—grab the free 5-step guide now! 👉 https://traciepatterson.com/micro-freebie Connect on Social: https://www.instagram.com/thetraciepatterson CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    44 min
  5. When the Offer You're Building Gets Personal

    MAY 15

    When the Offer You're Building Gets Personal

    The Raw Edge of Creation – Building When It’s Personal You’re not frozen, but you’re not quite in motion either. You’re standing in that vulnerable space—where the thing you’re building isn’t just strategic anymore... it’s personal. In this solo episode, I’m dropping in to talk about what it really feels like to create something sacred in your business. Not just something functional, but something that reflects your thought process, your creativity, and your identity. (Like those AI tools I’ve been shaping in Your Launch Style™—IYKYK.) This one’s for you if you’ve ever spiraled over something you haven’t even launched yet, if you’ve ever over-polished to avoid being misunderstood, or if you’ve ever delayed progress not from fear of failure—but from the risk of being seen in the work. We’re naming that moment today. ✨ What if the tension you're feeling… is just proof that you care? ✨ What if you’re not overthinking—you’re just on the edge of transformation? This is the episode I needed while building recently. And maybe it’s the one you need right now too. What You’ll Learn (and feel deeply) in this episode [00:01:00] The invisible tension between “not stuck” and “not in motion” [00:02:00] How a tool becomes personal—and what that reveals [00:04:00] Why the fear isn’t failure... it’s being misunderstood [00:06:00] The physical side of creative vulnerability and nervous system check-ins [00:08:00] A truth you need to hear: “You’re not here to prove your ideas” [00:10:00] Living tools vs flawless drafts—and why real wins every time [00:11:00] The phrase I’m holding close: “I’m not here to be right. I’m here to be real.” Resources Mentioned: Your Launch Style™: https://www.traciepatterson.com/ylsCoaching & Voxer Support: https://www.traciepatterson.com/connect Your Next Steps: Work with Me: https://www.traciepatterson.com/connectAsk Me Anything About Business: https://traciepatterson.com/amaTurn your content into cash—grab the free 5-step guide now! 👉 https://traciepatterson.com/micro-freebieConnect on Social: https://www.instagram.com/thetraciepatterson CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    14 min
  6. She Outgrew Her Offer + Created a YouTube System Built for CEO Energy

    APR 24

    She Outgrew Her Offer + Created a YouTube System Built for CEO Energy

    What if evolving your signature offer didn’t mean scrapping everything and starting over? And what if YouTube could become the most sustainable, aligned lead engine in your business—without turning into a full-time content creator? In this episode, I’m joined by Melissa Mitchell of Wandermint Creative. We’re talking about what it really looks like to outgrow an offer, make changes with maturity, and shift from “this should work” to “this actually serves.” And then in the second half—we get into straight fire YouTube strategies no one else is sharing. This conversation will meet you where you are if you're navigating shifts in your offers, craving long-term lead systems, or ready to explore YouTube as more than just a visibility tool. Drop in on this one—it’s a strategy-filled evolution story with big takeaways for any coach, course creator, or service provider who’s building with intention. What You’ll Learn:[04:30] How Melissa’s offer evolved—and what made her finally split her signature course[07:15] What her agency taught her about staying relevant and refining in real-time[10:30] The “firehose” problem with most all-in-one programs[13:25] Nervous system readiness vs. strategy overwhelm (and how they impact buyer behavior)[15:45] What the new Sold Out YouTube System focuses on (and why she rebuilt it)[17:45] The YouTube Flywheel: her 7-step system that scales[21:10] The real reason YouTube leads convert faster—and how search intent changes everything[24:05] Do your videos need to look different to stand out? (Hint: not how you think)[27:15] Why your thumbnails should NOT match—and the biggest myth about branding on YouTube[30:00] What the YouTube + Google podcast merger means for your content strategy[33:45] How to make your podcast YouTube-ready—without doubling your work[36:30] Smart repurposing tips: using what you already have to win on YouTube[38:10] Melissa’s biggest CEO lesson: nothing in business is written in stone Resources Mentioned:YouTube Lead Lab (affiliate): https://courses.wandermintcreative.com/youtube-lead-lab-sales-page-2024?am_id=traciepYouTube Toolkit (affiliate): https://courses.wandermintcreative.com/youtubetoolkit?am_id=tracieMelissa’s YouTube Channel: https://www.youtube.com/@wandermintcreative The links above marked (affiliate) are affiliate links, which means I may earn a commission if you choose to purchase—at no extra cost to you. I only ever recommend tools and trainings I’d stand behind even if there wasn’t a kickback involved. Melissa’s offers are a solid “yes” in my book. Your Next Steps: Work with Me: https://www.traciepatterson.com/connectAsk Me Anything About Business: https://traciepatterson.com/amaTurn your content into cash—grab the free 5-step guide now! 👉 https://traciepatterson.com/micro-freebieConnect on Social: a href="https://www.instagram.com/thetraciepatterson" rel="noopener noreferrer"...

    41 min
  7. Gaslit by the Launch Plan? The Quiet Cost of Performing “Success”

    APR 17

    Gaslit by the Launch Plan? The Quiet Cost of Performing “Success”

    Rethinking Launch Pressure, Personal Capacity, and Trusting Your Offer You know that moment when you’re mid-launch and thinking, “Why does this feel like I’m holding a circus together with one paperclip and a prayer?” Yeah. That moment. This episode is a full-on behind-the-scenes pass into a Launch Without Limits coaching call, where I got real about what it actually takes to manage a launch when you don’t have a giant team, bottomless time, or magical fairy dust doing your marketing for you. (But wouldn’t that be nice?) Whether you're prepping for a launch, deep in one, or still side-eyeing the word "launch" altogether—this convo will meet you exactly where you are. It's not about doing it all or doing it perfectly. It's about releasing unrealistic timelines, normalizing the messy middle, and building a plan that flexes with your real life. We’re rethinking launch pressure. We’re reworking personal capacity. And we’re restoring trust in your offer—without the guilt spiral, shame storms, or performative productivity. This one’s for anyone who’s ever thought: “Why can’t I repeat that launch again?”“Am I the only one who can’t seem to keep up?”“How much longer can I do this without a team?” You’re not behind. You’re just running a business while being a human. Let’s shift how you launch to reflect that. Pull up a chair. We’re talking about all of it. What you’ll learn in this episode (aka why you’ll be nodding your head the whole time): [02:11] Why doing everything yourself isn’t a strategy—it’s a pressure bomb[03:58] Releasing launch shame and guilt around timelines[05:00] The “getting dressed” metaphor you didn’t know you needed[07:53] Why launching and marketing at the same time is so hard (and what to do instead)[09:00] How to make your awareness strategy actually work without burning out[10:45] Timeline swaps, audience fit, and the difference between a boutique vs. Walmart model[13:43] One sentence that will forever change how you think about conversion rates[16:00] Why the traditional 30-day launch plan doesn’t work for most people Resources & Links Mentioned: 🎧 Watch the Launch Without Limits Workshop Replay: https://www.traciepatterson.com/lwl-replay🔥 Join Your Launch Style™ to create a launch that fits your life: https://traciepatterson.com/yls Your Next Steps: Let's Connect: https://www.traciepatterson.com/connectAsk Me Anything About Business: https://traciepatterson.com/ama CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    33 min
  8. The truth about this launch… and it changed everything

    APR 3 · BONUS

    The truth about this launch… and it changed everything

    What happens when the thing you’ve done a hundred times… suddenly stops working? When your plan makes perfect sense, but you can’t move forward with it? That’s what this final episode of the Launch Style Stories series is all about. I’m pulling back the curtain—not on someone else’s launch, but on mine. This is the one that took the longest. The one that broke things open. The one that recalibrated everything about how I coach, launch, and lead. Spoiler: It wasn’t burnout. It wasn’t strategy. It wasn’t missing momentum. It was something deeper—and when I hit that wall, it changed everything. This episode is both a closing chapter for this series and an opening into what’s now possible—because if you’ve ever felt like the traditional ways of launching are boxing you in, this is for you. I’m walking you through the moments that brought me to a halt, the real story behind this program, and how launch style isn’t just about what you do—it’s about how you move through the world. We’re closing the loop on this series by going full-circle—right back to the heart of what Your Launch Style™ is really all about. Here’s what I’m sharing in this episode: [02:00] What made this launch so different (and why it took so long) [04:59] The moment I hit the "truth wall" [07:30] What I asked my community that helped unlock everything [08:49] The real problem with most launch methods [10:48] The four core elements that make up your unique launch style [11:36] A fashion metaphor to help you finally understand strategy vs. tactics [14:33] The truth about funnels vs. launches (and why most people get it wrong) [17:00] The “meta moment” of launching a launch program while evolving your own launch style Resources Mentioned: Your Launch Style program: https://www.traciepatterson.com/yls YLS Live Event: https://www.traciepatterson.com/yls-live-event Listen to the full series: https://www.traciepatterson.com/launch-style-stories 🎧 Binge the series or come to the live event, but whatever you do—don’t try to force a strategy that doesn’t fit you anymore. CREDITS Music: ColourfulSounds Podcast Editor: Maia McLachlan

    26 min
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About

You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

Information

  • Creator
    Tracie Patterson
  • Years Active
    2024 - 2025
  • Episodes
    40
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Tracie Patterson
  • Show Website
    Digital Business Your Way

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